Director of Marketing & Brand Loyalty - Restaurant

Director of Marketing & Brand Strategy

Position Overview

We are seeking a strategic marketing leader to shape the brand direction for a high-growth, multi-unit restaurant organization. This role will own the marketing vision, digital ecosystem, loyalty strategy, and local market initiatives—driving measurable sales growth and deeper guest engagement while partnering closely with cross-functional leaders.

Brand Strategy & Revenue Growth

• Lead and evolve the overall marketing strategy to support national expansion
• Ensure consistent brand execution across all guest touchpoints
• Drive Same-Store Sales and profitability through data-driven campaigns
• Use analytics, testing, and insights to optimize performance and ROI
• Align marketing initiatives with Operations, Culinary, Finance, and Technology teams

Digital, Loyalty & Guest Engagement

• Build and manage a best-in-class loyalty program
• Oversee website, mobile app, online ordering, and in-store digital experience
• Shift traffic from third-party platforms to owned channels
• Direct SEO, online reputation, and guest review strategy
• Lead social media, content strategy, and creative storytelling

Local Marketing & Community Impact

• Create scalable local store marketing programs
• Develop community partnerships, school programs, and fundraisers
• Equip operators with tools to grow neighborhood awareness and traffic

Leadership & Team Development

• Lead, mentor, and develop the marketing team
• Manage agencies and vendor partners
• Establish clear KPIs and accountability for results
• Collaborate cross-functionally to ensure flawless execution

What You Bring

• 5+ years of progressive marketing leadership
• Experience in restaurants, hospitality, retail, or consumer brands
• Proven ability to grow sales through marketing initiatives
• Expertise in digital platforms, loyalty, and brand building
• Strategic mindset with hands-on execution ability
• Bachelor’s degree preferred

Why This Role

• High-visibility leadership in a rapidly expanding brand
• Performance-based incentive tied to real business impact
• Collaborative culture focused on innovation and guest experience