Product Marketing Specialist

Title: Product Marketing Specialist, Industrials

Location: 2555 Augustine Drive, Santa Clara, CA - 95054 (Fully Remote)

Duration: 07+ Months (Possibility of conversion to FTE)

Part Time Role: 20 hrs. Per Week

Pay Rate: $105.63/hr. on W2

Job Description:

Develop and maintain a robust library of sales & marketing enablement materials for the direct field (sales & marketing) — including vertical playbooks, GTM guides, battle cards, solution briefs, objection-handling guides, and competitive positioning decks for the Industrials vertical, particularly, manufacturing and automotive.

Build partner-ready enablement kits tailored to channel and reseller partners operating in Manufacturing and Automotive segments

Partner closely with field sales, SEs, and channel teams to ensure all materials are accurate, up to date, and aligned to current GTM motions

Translate complex technical capabilities into clear, industry-relevant value propositions that resonate with industrial buyers (plant managers, OT leads, CIOs, and VP-level operations stakeholders)

Collateral & Content Development

Create and maintain vertical-specific collateral — including customer-facing one-pagers, solution decks, case studies, and ROI tools — tailored for Manufacturing and Automotive use cases

Develop partner collateral that enables resellers and distributors to confidently position our solutions in their own customer conversations

Collaborate with the broader PMM team to ensure industrial messaging is integrated into core product launches and campaign payloads

Work with design and content teams to bring materials to life in a polished, on-brand format

Vertical Market Strategy Support

Serve as the internal subject matter expert for Industrials — including Manufacturing and Automotive — providing market insights, buyer persona development, and competitive intelligence to inform GTM strategy

Support the development of vertical messaging frameworks that align our product narrative to the specific pain points, regulatory requirements, and digital transformation trends within the industrial sector

Contribute to MRD inputs and launch briefs by bringing forward customer and field insights from the Industrials segment

Cross-Functional Collaboration

Act as a key liaison between Product, Sales, Channel, and Marketing to ensure tight alignment on industrial GTM priorities

Participate in field and partner readiness programs, including training sessions, SKOs, and partner summits

Engage directly with customers, partners, and field teams to gather insights that continuously sharpen our messaging and collateral

Skills:

3–5 years of experience in Product Marketing, Field Marketing, or a related role; prior experience in B2B enterprise technology strongly preferred

Bachelor's degree, MBA preferred.

Deep domain expertise in Industrials — direct experience in Manufacturing and/or Automotive industries is required, either as a practitioner or in a marketing/sales role serving those verticals

Proven track record of developing high-impact sales enablement content — battle cards, solution briefs, decks, and partner toolkits

Strong understanding of industrial buyer personas and the operational and digital challenges they face (OT/IT convergence, manufacturing execution systems, supply chain resiliency, etc.)

Excellent written and verbal communication skills — able to distill complex concepts into crisp, compelling narratives

Experience working closely with channel and partner ecosystems is a strong plus

Ability to manage multiple projects simultaneously in a fast-paced, launch-driven environment

Kind Regards,

________________________________________________

Gurvinder Singh | Sr. Technical Recruiter | Staffing

Tech Observer

Phone: (201) 500-9357

Email: gurvinder@tech-observer.com

Website: www.tech-observer.com