Product Marketing Specialist, Industrials
Cypress HCM, Campbell, CA, United States
This is a part time position 20 hours/week
Responsibilities
Sales & Marketing Enablement
Develop and maintain a robust library of sales & marketing enablement materials for the direct field (sales & marketing) including vertical playbooks, GTM guides, battle cards, solution briefs, objection-handling guides, and competitive positioning decks for the Industrials vertical, particularly, manufacturing and automotive. Build partner-ready enablement kits tailored to channel and reseller partners operating in Manufacturing and Automotive segments Partner closely with field sales, SEs, and channel teams to ensure all materials are accurate, up to date, and aligned to current GTM motions Translate complex technical capabilities into clear, industry-relevant value propositions that resonate with industrial buyers (plant managers, OT leads, CIOs, and VP-level operations stakeholders)
Collateral & Content Development
Create and maintain vertical-specific collateral including customer-facing one-pagers, solution decks, case studies, and ROI tools tailored for Manufacturing and Automotive use cases Develop partner collateral that enables resellers and distributors to confidently position our solutions in their own customer conversations Collaborate with the broader PMM team to ensure industrial messaging is integrated into core product launches and campaign payloads Work with design and content teams to bring materials to life in a polished, on-brand format
Vertical Market Strategy Support
Serve as the internal subject matter expert for Industrials including Manufacturing and Automotive providing market insights, buyer persona development, and competitive intelligence to inform GTM strategy Support the development of vertical messaging frameworks that align our product narrative to the specific pain points, regulatory requirements, and digital transformation trends within the industrial sector Contribute to MRD inputs and launch briefs by bringing forward customer and field insights from the Industrials segment
Cross-Functional Collaboration
Act as a key liaison between Product, Sales, Channel, and Marketing to ensure tight alignment on industrial GTM priorities Participate in field and partner readiness programs, including training sessions, SKOs, and partner summits Engage directly with customers, partners, and field teams to gather insights that continuously sharpen our messaging and collateral
Qualifications :
35 years of experience in Product Marketing, Field Marketing, or a related role; prior experience in B2B enterprise technology strongly preferred Bachelor's degree, MBA preferred. Deep domain expertise in Industrials direct experience in Manufacturing and/or Automotive industries is required, either as a practitioner or in a marketing/sales role serving those verticals Proven track record of developing high-impact sales enablement content battle cards, solution briefs, decks, and partner toolkits Strong understanding of industrial buyer personas and the operational and digital challenges they face (OT/IT convergence, manufacturing execution systems, supply chain resiliency, etc.) Excellent written and verbal communication skills able to distill complex concepts into crisp, compelling narratives Experience working closely with channel and partner ecosystems is a strong plus Ability to manage multiple projects simultaneously in a fast-paced, launch-driven environment
Compensation: $80 - $105.63 per hour
ID: 37103665
Responsibilities
Sales & Marketing Enablement
Develop and maintain a robust library of sales & marketing enablement materials for the direct field (sales & marketing) including vertical playbooks, GTM guides, battle cards, solution briefs, objection-handling guides, and competitive positioning decks for the Industrials vertical, particularly, manufacturing and automotive. Build partner-ready enablement kits tailored to channel and reseller partners operating in Manufacturing and Automotive segments Partner closely with field sales, SEs, and channel teams to ensure all materials are accurate, up to date, and aligned to current GTM motions Translate complex technical capabilities into clear, industry-relevant value propositions that resonate with industrial buyers (plant managers, OT leads, CIOs, and VP-level operations stakeholders)
Collateral & Content Development
Create and maintain vertical-specific collateral including customer-facing one-pagers, solution decks, case studies, and ROI tools tailored for Manufacturing and Automotive use cases Develop partner collateral that enables resellers and distributors to confidently position our solutions in their own customer conversations Collaborate with the broader PMM team to ensure industrial messaging is integrated into core product launches and campaign payloads Work with design and content teams to bring materials to life in a polished, on-brand format
Vertical Market Strategy Support
Serve as the internal subject matter expert for Industrials including Manufacturing and Automotive providing market insights, buyer persona development, and competitive intelligence to inform GTM strategy Support the development of vertical messaging frameworks that align our product narrative to the specific pain points, regulatory requirements, and digital transformation trends within the industrial sector Contribute to MRD inputs and launch briefs by bringing forward customer and field insights from the Industrials segment
Cross-Functional Collaboration
Act as a key liaison between Product, Sales, Channel, and Marketing to ensure tight alignment on industrial GTM priorities Participate in field and partner readiness programs, including training sessions, SKOs, and partner summits Engage directly with customers, partners, and field teams to gather insights that continuously sharpen our messaging and collateral
Qualifications :
35 years of experience in Product Marketing, Field Marketing, or a related role; prior experience in B2B enterprise technology strongly preferred Bachelor's degree, MBA preferred. Deep domain expertise in Industrials direct experience in Manufacturing and/or Automotive industries is required, either as a practitioner or in a marketing/sales role serving those verticals Proven track record of developing high-impact sales enablement content battle cards, solution briefs, decks, and partner toolkits Strong understanding of industrial buyer personas and the operational and digital challenges they face (OT/IT convergence, manufacturing execution systems, supply chain resiliency, etc.) Excellent written and verbal communication skills able to distill complex concepts into crisp, compelling narratives Experience working closely with channel and partner ecosystems is a strong plus Ability to manage multiple projects simultaneously in a fast-paced, launch-driven environment
Compensation: $80 - $105.63 per hour
ID: 37103665