Marketing Manager

Role Description

This is a full-time, on-site Marketing Manager role based in Houston, TX. We are seeking a full-time Marketing Manager to lead and execute a dynamic, multi-channel marketing program for a growing fashion and lifestyle brand. This role requires a strategic thinker who is equally comfortable rolling up their sleeves to execute—owning everything from campaign development to performance analysis. Responsibilities include overseeing and executing social media, content creation, email campaigns, event marketing, website management and PR outreach to support brand growth and awareness. The role also involves tracking and analyzing marketing performance metrics to ensure effective results.

Key Responsibilities

Strategy and Performance

• Lead weekly team touch bases to ensure alignment across internal stakeholders
• Analyze performance across marketing channels and deliver actionable insights
• Identify opportunities for growth, optimization, and new channel development

Email and Lifecycle Marketing

• Own end-to-end email marketing strategy and execution
• Develop campaign calendars, messaging, segmentation, and testing strategies
• Track and optimize performance to drive engagement and revenue
• Website and Digital Experience
• Manage ongoing website updates in alignment with the marketing calendar
• Provide recommendations to improve user experience, merchandising, and conversion
• Translate press features into compelling, SEO-friendly blog content
• Experience with Shopify is a Plus

Content and Social Media

• Oversee and execute social media strategy across platforms including Instagram and
• TikTok
• Plan and Create engaging content (video and photos) and collaborate with in-house
• team to execute
• Lead scheduling, posting, and content planning, including competitive research and
• ideation

Creative and Brand Execution

• Develop graphics for all marketing channels
• Ensure consistency across all visual and brand touchpoints

Influencer and Partnerships

• Lead influencer outreach, seeding, and relationship management
• Identify and execute partnership opportunities to expand brand awareness

Qualifications

• Proven expertise in Marketing Strategy, Campaign Management, and Brand Development
• Experience in Digital Marketing including Social Media Management, SEO, and Email Marketing
• Strong Content Creation skills, including Copywriting, Editing, and Visual Design
• Proficiency in Analytics and Metrics to track and report on marketing performance
• Exceptional Communication, Leadership, and Organizational skills
• Proficiency with marketing tools and software such as CRM, analytics platforms, and graphic design programs - Canva and Shopify
• Experience within the luxury or fashion industry is a plus
• Ability to work collaboratively in a fast-paced, creative environment