Product Marketing Manager
Rakuten Rewards, San Francisco, CA, United States
Rakuten International
Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses, and society. Headquartered in San Mateo, California, and employing over 4,000 people worldwide, the Rakuten International business portfolio includes market leaders in e-commerce, digital marketing, advertising, communications, and entertainment. We create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community.
Rakuten is the most rewarding way to shop, giving millions of members Cash Back when they buy from their favorite brands. As a leading shopping platform, Rakuten partners with thousands of top brands across apparel, beauty and wellness, grocery, travel, on-demand services, subscriptions, and dining, helping members save on everyday purchases. Since 1999, Rakuten members have earned more than $4.6 billion in Cash Back, making it the largest Cash Back platform of its kind.
Job Summary The Product Marketing Manager supports Rakuten’s B2B Marketing and Sales Enablement team across all stages of the B2B customer journey and product lifecycle. Responsibilities include marketing campaigns, content, sales collateral, and training to support awareness, discovery, purchasing decision, and exceptional customer satisfaction. The role focuses on driving demand and adoption of Rakuten’s B2B performance offering and requires a dynamic marketer who can create breakthrough marketing ideas that inspire audiences, encourage product adoption and engagement, and build long‑term customer value.
Key Responsibilities
Collaborate with the Product team to develop compelling, differentiated product messaging and positioning.
Inform messaging priorities with timely assessment and insights on market knowledge, competitive insights, buyer personas, business performance analytics, and corporate priorities.
Partner with Sales Enablement to educate internal teams on our B2B products, their value propositions, and develop messaging that addresses their needs.
Create and deliver product demos to illustrate Rakuten’s capabilities, differentiators, and benefits for practitioners.
Collaborate closely with Commercialization Strategy on analytics, research, and insights to influence product roadmap and drive pricing and packaging.
Collaborate with management to build high‑performing marketing campaigns that increase the sales pipeline and acquire new customers.
Become an expert on the market, competitive landscape, and buyer needs and behaviors, and create documented materials and presentations to educate internal teams.
Conceptualize, write copy, and provide art direction for educational and value‑based product content across various channels.
Create compelling marketing content that aligns with integrated marketing campaigns and product promotion themes (blogs, white papers, guides, emails, videos) and maintain a development plan for resourcing and coordinated campaign planning.
Exhibit excellent presentation, written, and verbal communication skills, with an eye for quality, creativity, and attention to detail.
Build and maintain strong partnerships with product management, engineering, sales, marketing, and other functions across the business.
Qualifications
Demonstrated success in crafting clear, compelling, and differentiated product messaging and value propositions.
Strong communication, writing, and interpersonal skills with experience working cross‑functionally.
Excellent writing skills for creating content and collateral (white papers, data sheets, web copy, social media copy, case studies, etc.) and experience generating customer references.
Ability to transform data into actionable insights to inform B2B messaging and GTM strategies.
Exemplary critical thinking, analytical, and problem‑solving skills.
Highly organized and detail‑oriented with strong project‑management abilities.
Solid experience delivering presentations, webinars, and product enablement.
Demonstrable impact working independently and as part of a team in a fast‑paced global matrix environment.
Experience with WordPress or other HTML and Content Management Systems.
Experience with Tableau.
Minimum Requirements
4+ years in B2B product marketing with proven success in launching new products and/or new GTM product promotion.
Five Principles for Success Always improve, Always Advance – Only be satisfied with complete success – Kaizen Passedionately Professional – Take an uncompromising approach to your work and be determined to be the best Hypothesize – Practice – Validate – Shikumika – Use the Rakuten Cycle to succeed in unknown territory Maximize Customer Satisfaction – The greatest satisfaction for our teams is seeing their customers smile Speed!! Speed!! Speed!! – Always be conscious of time, take charge, set clear goals, and engage your team
Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial, or local laws.
At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job‑related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401(k) matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.
USD $78,651.00 – $135,216.00 annually
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Rakuten is the most rewarding way to shop, giving millions of members Cash Back when they buy from their favorite brands. As a leading shopping platform, Rakuten partners with thousands of top brands across apparel, beauty and wellness, grocery, travel, on-demand services, subscriptions, and dining, helping members save on everyday purchases. Since 1999, Rakuten members have earned more than $4.6 billion in Cash Back, making it the largest Cash Back platform of its kind.
Job Summary The Product Marketing Manager supports Rakuten’s B2B Marketing and Sales Enablement team across all stages of the B2B customer journey and product lifecycle. Responsibilities include marketing campaigns, content, sales collateral, and training to support awareness, discovery, purchasing decision, and exceptional customer satisfaction. The role focuses on driving demand and adoption of Rakuten’s B2B performance offering and requires a dynamic marketer who can create breakthrough marketing ideas that inspire audiences, encourage product adoption and engagement, and build long‑term customer value.
Key Responsibilities
Collaborate with the Product team to develop compelling, differentiated product messaging and positioning.
Inform messaging priorities with timely assessment and insights on market knowledge, competitive insights, buyer personas, business performance analytics, and corporate priorities.
Partner with Sales Enablement to educate internal teams on our B2B products, their value propositions, and develop messaging that addresses their needs.
Create and deliver product demos to illustrate Rakuten’s capabilities, differentiators, and benefits for practitioners.
Collaborate closely with Commercialization Strategy on analytics, research, and insights to influence product roadmap and drive pricing and packaging.
Collaborate with management to build high‑performing marketing campaigns that increase the sales pipeline and acquire new customers.
Become an expert on the market, competitive landscape, and buyer needs and behaviors, and create documented materials and presentations to educate internal teams.
Conceptualize, write copy, and provide art direction for educational and value‑based product content across various channels.
Create compelling marketing content that aligns with integrated marketing campaigns and product promotion themes (blogs, white papers, guides, emails, videos) and maintain a development plan for resourcing and coordinated campaign planning.
Exhibit excellent presentation, written, and verbal communication skills, with an eye for quality, creativity, and attention to detail.
Build and maintain strong partnerships with product management, engineering, sales, marketing, and other functions across the business.
Qualifications
Demonstrated success in crafting clear, compelling, and differentiated product messaging and value propositions.
Strong communication, writing, and interpersonal skills with experience working cross‑functionally.
Excellent writing skills for creating content and collateral (white papers, data sheets, web copy, social media copy, case studies, etc.) and experience generating customer references.
Ability to transform data into actionable insights to inform B2B messaging and GTM strategies.
Exemplary critical thinking, analytical, and problem‑solving skills.
Highly organized and detail‑oriented with strong project‑management abilities.
Solid experience delivering presentations, webinars, and product enablement.
Demonstrable impact working independently and as part of a team in a fast‑paced global matrix environment.
Experience with WordPress or other HTML and Content Management Systems.
Experience with Tableau.
Minimum Requirements
4+ years in B2B product marketing with proven success in launching new products and/or new GTM product promotion.
Five Principles for Success Always improve, Always Advance – Only be satisfied with complete success – Kaizen Passedionately Professional – Take an uncompromising approach to your work and be determined to be the best Hypothesize – Practice – Validate – Shikumika – Use the Rakuten Cycle to succeed in unknown territory Maximize Customer Satisfaction – The greatest satisfaction for our teams is seeing their customers smile Speed!! Speed!! Speed!! – Always be conscious of time, take charge, set clear goals, and engage your team
Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial, or local laws.
At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job‑related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401(k) matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.
USD $78,651.00 – $135,216.00 annually
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