Performance Marketing Manager
Cerity Partners LLC, Saratoga Springs, NY, United States
Performance Marketing Manager page is loaded## Performance Marketing Managerremote type:
Hybridlocations:
New York City, NY:
Saratoga Springs, NY:
Chicago, ILtime type:
Full timeposted on:
Posted 3 Days Agojob requisition id:
R586**Primary Responsibilities*** **Campaign Planning & Management:**Develop, execute, manage, and optimize paid media campaigns across a variety of online and offline channels, tactics, and audiences. Responsibilities include creative development, messaging, landing page management, QA testing, and ensuring campaign compliance with relevant regulations.* **CRM Platform Management:**Manage and optimize HubSpot (or equivalent CRM platform) to support campaign execution, lead tracking/scoring, and marketing automation. This includes building and maintaining backend automations such as workflows, nurture sequences, lead routing, and integrations with other marketing and sales technology tools.* **Email Marketing:**Develop and execute email marketing programs via Hubspot to nurture leads, support pipeline growth and optimize lead scoring methodology, including audience segmentation, copy, creative, automation, A/B testing, and performance optimization.* **Campaign Reporting:**Leverage reporting dashboards and campaign analytics to communicate results to stakeholders.* **Competitive Analysis:**Monitor and analyze competitor digital marketing tactics and presence to identify trends, gaps, and opportunities.* **Vendor Management:**Manage relationships with external partners including digital marketing agency, media partners, and other vendors.* **Project Management:**Coordinate and project manage multiple concurrent initiatives, balancing priorities across teams and executing deliverables to completion on time. Use project management tools and software for streamlined execution.* **Cross-Functional Collaboration:**Partner with stakeholders across Marketing, Sales, and other business units to execute digital marketing initiatives. Communicate campaign tactics, performance and results to key stakeholders.* **Stakeholder Management:**Build trusted relationships across the organization by serving as a collaborative partner who balances marketing goals with broader business priorities.**Required Qualifications:*** **Industry Background:**6-8 years of experience in performance marketing and paid media, preferably within a financial services organization.* **Technical Proficiency:**Skilled in HubSpot (or similar CRM), HTML email template creation, marketing automation platforms, paid media platforms (Google, LinkedIn, etc.), and AI-enabled marketing tools.* **Precision & Accuracy:** Exceptional attention to detail and a commitment to accuracy across all aspects of campaign execution. Able to deliver with consistency, maintaining high standards of quality even when managing multiple campaigns simultaneously.* **Communication Excellence:**Strong written and verbal communication skills with proven ability to share the impact of marketing tactics to diverse stakeholders.* **Problem-Solving Skills:**Takes initiative to solve problems, implement solutions and improve processes. Drives hands-on execution at the campaign level and broader marketing level.* **Adaptability:**Comfortable working in a fluid, rapidly changing environment. Approaches new challenges as opportunities for innovation.**Compensation Range:**$75,000 - $100,000**Why Cerity Partners****:**Our people drive our success by working together to deliver exceptional service to our clients. Below is a glimpse of the key elements of our total rewards package:* Health, dental, and vision insurance – day 1!* 401(k) savings and investment plan options with 4% match* Flexible PTO policy* Parental Leave* Financial assistance for advanced education and professional designations* Opportunity to give back time to local communities* Commuter benefits*Cerity Partners is committed to providing an environment where all individuals can be their authentic selves. We are an Equal Opportunity Employer who respects each individual and supports the diverse cultures, perspectives, and experiences of our colleagues. We are dedicated to building an inclusive and diverse workforce and will not discriminate based on race, religion, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.**Cerity Partners is committed to working with and providing accommodations to applicants with disabilities or special needs. For those needing accommodations, please reach out to careers@ceritypartners.com. Applicants must be authorized to work for any employer in the U.S.*Ultimately, outstanding wealth management is about people and relationships. Our people are the nucleus of Cerity Partners. Each colleague brings unique expertise, commitment and knowledge to the firm and it is by working together that we achieve our mission to have a positive impact on the financial well-being of our clients, colleagues and communities. Our people drive our success by working together to deliver exceptional service to our clients. We truly care about what we do.Introduce yourself to our Talent Acquisition Team and we'll be in touch if there's a role that seems like a good match for your skill set.Cerity Partners is one of the nation’s leading independent financial advisory firms. We serve high-net-worth individuals & their families, businesses, & their employees, and nonprofit organizations from our offices across the country. Our in-house experts of tax advisors, financial planners, investment professionals, & retirement plan consultants are passionate about and committed to providing objective financial advice & oversight.
At Cerity Partners, we believe in the long view. We work with clients who appreciate our comprehensive and sustained approach to wealth management. We don’t just look for short-term gains, we seek long-term growth.
We have the same approach to our people. We look for experienced and credentialed wealth management colleagues who can keep pace with us. We manage over $100 billion assets for our clients and we are routinely recognized as a Barron’s Top 100 RIA firms in the nation.
The driving factor of our accelerated growth is our people. Located throughout the U.S., our teams consist of experts who are helpful, knowledgeable, sincere, and have the perseverance and capability to go the extra mile for our clients. We consider our firm a community that works together to serve one common goal: Finding diverse solutions to suit diverse financial needs. #J-18808-Ljbffr
Hybridlocations:
New York City, NY:
Saratoga Springs, NY:
Chicago, ILtime type:
Full timeposted on:
Posted 3 Days Agojob requisition id:
R586**Primary Responsibilities*** **Campaign Planning & Management:**Develop, execute, manage, and optimize paid media campaigns across a variety of online and offline channels, tactics, and audiences. Responsibilities include creative development, messaging, landing page management, QA testing, and ensuring campaign compliance with relevant regulations.* **CRM Platform Management:**Manage and optimize HubSpot (or equivalent CRM platform) to support campaign execution, lead tracking/scoring, and marketing automation. This includes building and maintaining backend automations such as workflows, nurture sequences, lead routing, and integrations with other marketing and sales technology tools.* **Email Marketing:**Develop and execute email marketing programs via Hubspot to nurture leads, support pipeline growth and optimize lead scoring methodology, including audience segmentation, copy, creative, automation, A/B testing, and performance optimization.* **Campaign Reporting:**Leverage reporting dashboards and campaign analytics to communicate results to stakeholders.* **Competitive Analysis:**Monitor and analyze competitor digital marketing tactics and presence to identify trends, gaps, and opportunities.* **Vendor Management:**Manage relationships with external partners including digital marketing agency, media partners, and other vendors.* **Project Management:**Coordinate and project manage multiple concurrent initiatives, balancing priorities across teams and executing deliverables to completion on time. Use project management tools and software for streamlined execution.* **Cross-Functional Collaboration:**Partner with stakeholders across Marketing, Sales, and other business units to execute digital marketing initiatives. Communicate campaign tactics, performance and results to key stakeholders.* **Stakeholder Management:**Build trusted relationships across the organization by serving as a collaborative partner who balances marketing goals with broader business priorities.**Required Qualifications:*** **Industry Background:**6-8 years of experience in performance marketing and paid media, preferably within a financial services organization.* **Technical Proficiency:**Skilled in HubSpot (or similar CRM), HTML email template creation, marketing automation platforms, paid media platforms (Google, LinkedIn, etc.), and AI-enabled marketing tools.* **Precision & Accuracy:** Exceptional attention to detail and a commitment to accuracy across all aspects of campaign execution. Able to deliver with consistency, maintaining high standards of quality even when managing multiple campaigns simultaneously.* **Communication Excellence:**Strong written and verbal communication skills with proven ability to share the impact of marketing tactics to diverse stakeholders.* **Problem-Solving Skills:**Takes initiative to solve problems, implement solutions and improve processes. Drives hands-on execution at the campaign level and broader marketing level.* **Adaptability:**Comfortable working in a fluid, rapidly changing environment. Approaches new challenges as opportunities for innovation.**Compensation Range:**$75,000 - $100,000**Why Cerity Partners****:**Our people drive our success by working together to deliver exceptional service to our clients. Below is a glimpse of the key elements of our total rewards package:* Health, dental, and vision insurance – day 1!* 401(k) savings and investment plan options with 4% match* Flexible PTO policy* Parental Leave* Financial assistance for advanced education and professional designations* Opportunity to give back time to local communities* Commuter benefits*Cerity Partners is committed to providing an environment where all individuals can be their authentic selves. We are an Equal Opportunity Employer who respects each individual and supports the diverse cultures, perspectives, and experiences of our colleagues. We are dedicated to building an inclusive and diverse workforce and will not discriminate based on race, religion, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.**Cerity Partners is committed to working with and providing accommodations to applicants with disabilities or special needs. For those needing accommodations, please reach out to careers@ceritypartners.com. Applicants must be authorized to work for any employer in the U.S.*Ultimately, outstanding wealth management is about people and relationships. Our people are the nucleus of Cerity Partners. Each colleague brings unique expertise, commitment and knowledge to the firm and it is by working together that we achieve our mission to have a positive impact on the financial well-being of our clients, colleagues and communities. Our people drive our success by working together to deliver exceptional service to our clients. We truly care about what we do.Introduce yourself to our Talent Acquisition Team and we'll be in touch if there's a role that seems like a good match for your skill set.Cerity Partners is one of the nation’s leading independent financial advisory firms. We serve high-net-worth individuals & their families, businesses, & their employees, and nonprofit organizations from our offices across the country. Our in-house experts of tax advisors, financial planners, investment professionals, & retirement plan consultants are passionate about and committed to providing objective financial advice & oversight.
At Cerity Partners, we believe in the long view. We work with clients who appreciate our comprehensive and sustained approach to wealth management. We don’t just look for short-term gains, we seek long-term growth.
We have the same approach to our people. We look for experienced and credentialed wealth management colleagues who can keep pace with us. We manage over $100 billion assets for our clients and we are routinely recognized as a Barron’s Top 100 RIA firms in the nation.
The driving factor of our accelerated growth is our people. Located throughout the U.S., our teams consist of experts who are helpful, knowledgeable, sincere, and have the perseverance and capability to go the extra mile for our clients. We consider our firm a community that works together to serve one common goal: Finding diverse solutions to suit diverse financial needs. #J-18808-Ljbffr