Manager, Influencer & HCP Advocacy
Galderma, Florida, NY, United States
Manager, Influencer & HCP Advocacy
Location: Miami, FL
Job Summary
Galderma is seeking an experienced Influencer & HCP Manager to own the strategy and execution of integrated influencer and HCP advocacy programs, ensuring campaigns drive measurable brand impact while maintaining scientific integrity and regulatory compliance.
This hybrid role bridges consumer influencer marketing and HCP relationship management to drive integrated education, storytelling, and brand growth across our multi-brand portfolio, including Cetaphil and Cx. The complexity of supporting multiple brands requires strong prioritization, strategic alignment, and operational discipline.
Reporting into the Cx Marketing organization, this role partners cross-functionally with Brand, Medical Affairs, Commercial, and agency teams to translate strategy into high-performing programs. Success will be measured through KPIs including engagement rates, content performance, brand lift, HCP advocacy growth, conversion impact, and overall ROI.
The ideal candidate brings deep experience within beauty, skincare, dermatology, pharmaceutical, or CPG environments and can translate marketing objectives into scalable influencer and HCP strategies. You are equally comfortable operating in fast-moving creative spaces and compliance-driven medical environments, with the ability to manage risk, align stakeholders, and drive execution excellence.
Key Responsibilities Strategy & Integrated Advocacy Planning - 20%
Develop campaign briefs integrating influencer and HCP storytelling aligned to brand and product priorities
Define creator, HCP, and KOL selection strategy
Build editorial calendars connecting consumer storytelling with medical credibility
Contribute to business planning and integrated marketing initiatives
End-to-End Program Execution (Influencer + HCP) - 30%
Lead execution of influencer, UGC, mailer, and HCP advocacy programs from concept through reporting
Oversee sourcing, outreach, contracting, briefing, product pairing, content development, and quality assurance
Support speaker programs, peer education initiatives, and congress-related activations
Travel to dermatologist offices, congresses, and key industry events as needed
HCP & KOL Relationship Development - 20%
Build and manage long-term relationships with dermatologists, HCPs, and KOLs
Maintain CRM tracking, engagement mapping, and tiering strategy
Identify opportunities to elevate high-potential HCP advocates into broader brand partnerships
Cross-Functional Partnership & Medical Alignment - 15%
Partner with Brand, Medical Affairs, Commercial, PRC, and agency teams
Ensure scientifically grounded, compliant storytelling across all activations
Align on claims, approvals, and program guardrails
Performance, Budget & Operational Management - 15%
Manage campaign budgets, vendor partnerships, and accrual tracking
Track and analyze influencer and HCP program performance
Translate insights into optimization strategies and leadership reporting
Skills & Qualifications
Bachelor's degree required; Marketing, Communications, Business, or related field preferred
6-8+ years of experience in influencer marketing, social strategy, HCP engagement, or related marketing/ public relations roles
Experience within beauty, skincare, dermatology, pharmaceutical, and/ or CPG industries required
Proven experience managing multi-platform influencer campaigns and working with KOLs, HCPs, or medical education programs
Deep understanding of influencer marketing ecosystem, measurement frameworks, and platform algorithm dynamics.
Demonstrated ability to manage multiple campaigns and stakeholders in a fast-paced, matrixed organization
Executive-ready communication skills with the ability to present performance insights and recommendations to senior leadership.
Demonstrated expertise in beauty/skin care marketing and influencer ecosystems is required including understanding of social platform dynamics, creator partnership models, and culturally relevant storytelling.
Experience working with dermatologists or medically credentialed skin care professionals is strongly preferred due to the regulatory and scientific complexity of the category, Familiarity with compliance review processes and medical-legal alignment is critical.
What we offer in return You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities and career advancement and cross-training.
Next Steps
If your profile is a match, we will invite you for a first virtual conversation with the recruiter.
The next step is a virtual conversation with the hiring manager
The final step is a panel conversation with the extended team
Our people make a difference At Galderma, you'll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.
Employers' Rights This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position.
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This hybrid role bridges consumer influencer marketing and HCP relationship management to drive integrated education, storytelling, and brand growth across our multi-brand portfolio, including Cetaphil and Cx. The complexity of supporting multiple brands requires strong prioritization, strategic alignment, and operational discipline.
Reporting into the Cx Marketing organization, this role partners cross-functionally with Brand, Medical Affairs, Commercial, and agency teams to translate strategy into high-performing programs. Success will be measured through KPIs including engagement rates, content performance, brand lift, HCP advocacy growth, conversion impact, and overall ROI.
The ideal candidate brings deep experience within beauty, skincare, dermatology, pharmaceutical, or CPG environments and can translate marketing objectives into scalable influencer and HCP strategies. You are equally comfortable operating in fast-moving creative spaces and compliance-driven medical environments, with the ability to manage risk, align stakeholders, and drive execution excellence.
Key Responsibilities Strategy & Integrated Advocacy Planning - 20%
Develop campaign briefs integrating influencer and HCP storytelling aligned to brand and product priorities
Define creator, HCP, and KOL selection strategy
Build editorial calendars connecting consumer storytelling with medical credibility
Contribute to business planning and integrated marketing initiatives
End-to-End Program Execution (Influencer + HCP) - 30%
Lead execution of influencer, UGC, mailer, and HCP advocacy programs from concept through reporting
Oversee sourcing, outreach, contracting, briefing, product pairing, content development, and quality assurance
Support speaker programs, peer education initiatives, and congress-related activations
Travel to dermatologist offices, congresses, and key industry events as needed
HCP & KOL Relationship Development - 20%
Build and manage long-term relationships with dermatologists, HCPs, and KOLs
Maintain CRM tracking, engagement mapping, and tiering strategy
Identify opportunities to elevate high-potential HCP advocates into broader brand partnerships
Cross-Functional Partnership & Medical Alignment - 15%
Partner with Brand, Medical Affairs, Commercial, PRC, and agency teams
Ensure scientifically grounded, compliant storytelling across all activations
Align on claims, approvals, and program guardrails
Performance, Budget & Operational Management - 15%
Manage campaign budgets, vendor partnerships, and accrual tracking
Track and analyze influencer and HCP program performance
Translate insights into optimization strategies and leadership reporting
Skills & Qualifications
Bachelor's degree required; Marketing, Communications, Business, or related field preferred
6-8+ years of experience in influencer marketing, social strategy, HCP engagement, or related marketing/ public relations roles
Experience within beauty, skincare, dermatology, pharmaceutical, and/ or CPG industries required
Proven experience managing multi-platform influencer campaigns and working with KOLs, HCPs, or medical education programs
Deep understanding of influencer marketing ecosystem, measurement frameworks, and platform algorithm dynamics.
Demonstrated ability to manage multiple campaigns and stakeholders in a fast-paced, matrixed organization
Executive-ready communication skills with the ability to present performance insights and recommendations to senior leadership.
Demonstrated expertise in beauty/skin care marketing and influencer ecosystems is required including understanding of social platform dynamics, creator partnership models, and culturally relevant storytelling.
Experience working with dermatologists or medically credentialed skin care professionals is strongly preferred due to the regulatory and scientific complexity of the category, Familiarity with compliance review processes and medical-legal alignment is critical.
What we offer in return You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities and career advancement and cross-training.
Next Steps
If your profile is a match, we will invite you for a first virtual conversation with the recruiter.
The next step is a virtual conversation with the hiring manager
The final step is a panel conversation with the extended team
Our people make a difference At Galderma, you'll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.
Employers' Rights This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position.
#J-18808-Ljbffr