Recruitment Marketing Lead — Skilled Trades Growth
ColonialWebb, Richmond, VA, United States
ColonialWebb is hiring a Recruitment Marketing Specialist to lead recruitment marketing campaigns focused on attracting skilled trades professionals, including HVAC technicians, electricians, plumbers, pipefitters, and mechanical trades talent. This role partners closely with HR and Talent Acquisition to build targeted campaigns that strengthen our workforce pipeline and support company growth.
This is a great opportunity for a digital marketing specialist with experience in talent attraction, employer branding, campaign analytics, and recruiting advertising.
Who We Are
At ColonialWebb, we are deeply committed to our people, our culture, and the continued growth of our business. As a full-service MEP (Mechanical, Electrical, and Plumbing) contractor, we pride ourselves on the quality and expertise of our teams, who work across a diverse range of specialties, including New Construction, Mechanical Service, Industrial Refrigeration, and Manufacturing. For over 50 years, we've been dedicated to delivering comprehensive solutions and unmatched service to our commercial customers, earning a reputation as a trusted contractor in the industry.
Perks Of Joining ColonialWebb
Competitive compensation and comprehensive benefits Career growth and development opportunities Collaborative culture Opportunity to shape talent attraction strategy and support company growth 401(k) plan with company match PTO and paid holidays
A Day In The Life
Create and manage recruitment marketing campaigns across LinkedIn, Meta, job boards, and digital advertising channels Build targeted campaigns to attract skilled trades, technicians, and craft professionals Write and develop ad copy, social media content, visuals, testimonials, and video concepts Track performance metrics such as cost per applicant, conversion rates, and source effectiveness Partner with HR and Talent Acquisition to align campaigns with hiring needs Strengthen ColonialWebb’s employer brand in the construction, HVAC, mechanical, and industrial markets
You Should Have
3+ years of experience in digital marketing, recruitment marketing, talent attraction, or employer branding Experience managing performance-based marketing campaigns Strong skills in campaign analytics, lead generation, and optimization Ability to create compelling content and messaging for recruiting campaigns Strong communication and collaboration skills
Preferred
Experience marketing to skilled trades, construction, HVAC, mechanical, or industrial audiences Experience with programmatic advertising or geo-targeted recruiting campaigns
EOE M/W/Disability/Vets
Veterans and those with previous military experience are encouraged to apply
#J-18808-Ljbffr
This is a great opportunity for a digital marketing specialist with experience in talent attraction, employer branding, campaign analytics, and recruiting advertising.
Who We Are
At ColonialWebb, we are deeply committed to our people, our culture, and the continued growth of our business. As a full-service MEP (Mechanical, Electrical, and Plumbing) contractor, we pride ourselves on the quality and expertise of our teams, who work across a diverse range of specialties, including New Construction, Mechanical Service, Industrial Refrigeration, and Manufacturing. For over 50 years, we've been dedicated to delivering comprehensive solutions and unmatched service to our commercial customers, earning a reputation as a trusted contractor in the industry.
Perks Of Joining ColonialWebb
Competitive compensation and comprehensive benefits Career growth and development opportunities Collaborative culture Opportunity to shape talent attraction strategy and support company growth 401(k) plan with company match PTO and paid holidays
A Day In The Life
Create and manage recruitment marketing campaigns across LinkedIn, Meta, job boards, and digital advertising channels Build targeted campaigns to attract skilled trades, technicians, and craft professionals Write and develop ad copy, social media content, visuals, testimonials, and video concepts Track performance metrics such as cost per applicant, conversion rates, and source effectiveness Partner with HR and Talent Acquisition to align campaigns with hiring needs Strengthen ColonialWebb’s employer brand in the construction, HVAC, mechanical, and industrial markets
You Should Have
3+ years of experience in digital marketing, recruitment marketing, talent attraction, or employer branding Experience managing performance-based marketing campaigns Strong skills in campaign analytics, lead generation, and optimization Ability to create compelling content and messaging for recruiting campaigns Strong communication and collaboration skills
Preferred
Experience marketing to skilled trades, construction, HVAC, mechanical, or industrial audiences Experience with programmatic advertising or geo-targeted recruiting campaigns
EOE M/W/Disability/Vets
Veterans and those with previous military experience are encouraged to apply
#J-18808-Ljbffr