Recruitment Marketing Specialist
ColonialWebb, Richmond, VA, United States
ColonialWebb is hiring a Recruitment Marketing Specialist to lead recruitment marketing campaigns focused on attracting skilled trades professionals, including HVAC technicians, electricians, plumbers, pipefitters, and mechanical trades talent. This role partners closely with HR and Talent Acquisition to build targeted campaigns that strengthen our workforce pipeline and support company growth.
This is a great opportunity for a digital marketing specialist with experience in talent attraction, employer branding, campaign analytics, and recruiting advertising.
Who We Are At ColonialWebb, we are deeply committed to our people, our culture, and the continued growth of our business. As a
full-service MEP (Mechanical, Electrical, and Plumbing)
contractor, we pride ourselves on the quality and expertise of our teams, who work across a diverse range of specialties, including New Construction, Mechanical Service, Industrial Refrigeration, and Manufacturing. For over 50 years, we've been dedicated to delivering comprehensive solutions and unmatched service to our commercial customers, earning a reputation as a trusted contractor in the industry.
Perks Of Joining ColonialWebb
Competitive compensation and comprehensive benefits
Career growth and development opportunities
Collaborative cultureOpportunity to shape talent attraction strategy and support company growth
401(k) plan with company match
PTO and paid holidays
A Day In The Life
Create and manage recruitment marketing campaigns across LinkedIn, Meta, job boards, and digital advertising channels
Build targeted campaigns to attract skilled trades, technicians, and craft professionals
Write and develop ad copy, social media content, visuals, testimonials, and video concepts
Track performance metrics such as cost per applicant, conversion rates, and source effectiveness
Partner with HR and Talent Acquisition to align campaigns with hiring needs
Strengthen ColonialWebb’s employer brand in the construction, HVAC, mechanical, and industrial markets
You Should Have
3+ years of experience in digital marketing, recruitment marketing, talent attraction, or employer branding
Experience managing performance-based marketing campaignsStrong skills in campaign analytics, lead generation, and optimization
Ability to create compelling content and messaging for recruiting campaigns
Strong communication and collaboration skills
Preferred
Experience marketing to skilled trades, construction, HVAC, mechanical, or industrial audiences
Experience with programmatic advertising or geo-targeted recruiting campaigns
EOE M/W/Disability/Vets
Veterans and those with previous military experience are encouraged to apply
#J-18808-Ljbffr
This is a great opportunity for a digital marketing specialist with experience in talent attraction, employer branding, campaign analytics, and recruiting advertising.
Who We Are At ColonialWebb, we are deeply committed to our people, our culture, and the continued growth of our business. As a
full-service MEP (Mechanical, Electrical, and Plumbing)
contractor, we pride ourselves on the quality and expertise of our teams, who work across a diverse range of specialties, including New Construction, Mechanical Service, Industrial Refrigeration, and Manufacturing. For over 50 years, we've been dedicated to delivering comprehensive solutions and unmatched service to our commercial customers, earning a reputation as a trusted contractor in the industry.
Perks Of Joining ColonialWebb
Competitive compensation and comprehensive benefits
Career growth and development opportunities
Collaborative cultureOpportunity to shape talent attraction strategy and support company growth
401(k) plan with company match
PTO and paid holidays
A Day In The Life
Create and manage recruitment marketing campaigns across LinkedIn, Meta, job boards, and digital advertising channels
Build targeted campaigns to attract skilled trades, technicians, and craft professionals
Write and develop ad copy, social media content, visuals, testimonials, and video concepts
Track performance metrics such as cost per applicant, conversion rates, and source effectiveness
Partner with HR and Talent Acquisition to align campaigns with hiring needs
Strengthen ColonialWebb’s employer brand in the construction, HVAC, mechanical, and industrial markets
You Should Have
3+ years of experience in digital marketing, recruitment marketing, talent attraction, or employer branding
Experience managing performance-based marketing campaignsStrong skills in campaign analytics, lead generation, and optimization
Ability to create compelling content and messaging for recruiting campaigns
Strong communication and collaboration skills
Preferred
Experience marketing to skilled trades, construction, HVAC, mechanical, or industrial audiences
Experience with programmatic advertising or geo-targeted recruiting campaigns
EOE M/W/Disability/Vets
Veterans and those with previous military experience are encouraged to apply
#J-18808-Ljbffr