Coordinator, Brand Partnerships
Scarlet Knight Enterprises - Rutgers, Piscataway, NJ, United States
The Coordinator, Brand Partnerships is responsible for executing and delivering all sponsorship and advertising commitments across local, regional, and national partners. This role supports the full lifecycle of partnership activation - from sales support and deal structuring through fulfillment execution, tracking, and reporting - while ensuring all deliverables are completed on time, on brand, and exceed partner expectations.
Sales Support, Deal Execution & Planning
Support the sales team through:
Sales meetings, internal strategy sessions, and partner calls
Creation of pitch decks and proposals
Development of deal points, inventory specs, and activation plans
Translate sold assets into clear execution plans including:
Defined deliverables
Timelines, specs, and deadlines
Internal and external stakeholder alignment
Assist in building customized sponsorship packages aligned with partner objectives
Fulfillment & Activity Tracking
Execute all partnership fulfillment activities across weekly, monthly, and annual timelines
Utilize SponsorCX (or CRM tools) to:
Track deliverables
Monitor fulfillment status
Ensure contract compliance
Maintain detailed records of all partner activity and fulfillment progress
Partner Communication
Serve as a primary day-to-day contact for assigned partners
Maintain proactive communication regarding:
Deliverables
Timelines
Status Updates
Ensure a high level of service and responsiveness to partner needs
Internal Coordination
Collaborate cross-functional with:
Creative & Brand Advancement (Graphics, video, editing)
Events & Game Day Operations
Sales and leadership teams
Working in conjunction with Operations coordinator
Ensure all creative assets are:
Requested on time
Aligned with specs
Delivered according to deadlines
Execution Management
Oversee and execute all elements of sponsorship fulfillment including but not limited to:
Signage and in-venue activations
Digital and social assets
Hospitality, tickets, and merchandise in conjunction with Operations coordinator
Promotional and experiential activation
etc.
Ensure all deliverables are completed accurately, on time, and at a high standard.
Inventory & Operations Management
Assist in managing sponsorship inventory including but not limited to:
Availability Tracking
Coordination with sales and data teams
Work with vendors and internal teams to:
Procure assets
Manage timelines
Ensure on-time delivery with the operations coordinator
Event & Game Day Execution
Coordinate and execute all partnership elements tied to events and game days in conjunction with Operations coordinator
Act as an on-site problem solver to ensure seamless delivery of sponsor assets
Sserve as liaison between partners, events team, and internal stakeholders
Client Relationship Management
Build and maintain strong relationships with partners
Support account management across local, regional, and national sponsors
Assist in hosting and engaging partners during events and hospitality experiences
Internship Program Support
Assist in managing and developing the internship program in conjunction with the Director, Project Management:
Supporting recruitment, onboarding, and training
Assigning and overseeing intern responsibilities tied to fulfillment activities
Providing mentorship and professional development guidance
Ensure Interns are integrated into:
Event Execution
Partner Communication
Operational Workflows
Recaps
Agendas and meetings
Other duties as assigned
Sports Liaison
Act as a liaison for specific sports to attend on behalf of SKE to relay partner information, important news, etc.; meetings will be set up and established by the VP, Operations
Database & Reporting (Current Salesforce/SponsorCX CRM Systems)
Maintain accurate data entry and tracking across CRM Systems
Support reporting on:
Fulfillment status for assets
Partner activities and notes
Inventory usage
Ensure all partnership data is up-to-date and actionable for internal teams
Administrative support for senior leadership
All VP and above-level employees when needed
Other duties as assigned by leadership team •Administrative support for senior leadership including all VP and above-level employees when needed
•Other duties as assigned by leadership team
Bachelor’s degree (or equivalent work background)
Demonstrated track record of success in a sports marketing environment supporting a sales group is strongly preferred.
A history of success in a media, entertainment or sports organization would be strongly preferred.
Experience in a customer service/support role is essential.
Diligent self-starter and project manager
Innovative, energetic, and self-motivated
Excellent communication and organizational skills
Superior knowledge of the MS suite with an emphasis on Word, Excel, and PowerPoint
Experience with CRM (Salesforce/SponsorCX) tools and systems management skills would be preferred.
Experience working with Digideck software skills would be preferred.
Client facing abilities – poised with the ability to present in a business setting.
An entrepreneurial spirit
Relationship-based selling approach
Creative solution development
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Sales Support, Deal Execution & Planning
Support the sales team through:
Sales meetings, internal strategy sessions, and partner calls
Creation of pitch decks and proposals
Development of deal points, inventory specs, and activation plans
Translate sold assets into clear execution plans including:
Defined deliverables
Timelines, specs, and deadlines
Internal and external stakeholder alignment
Assist in building customized sponsorship packages aligned with partner objectives
Fulfillment & Activity Tracking
Execute all partnership fulfillment activities across weekly, monthly, and annual timelines
Utilize SponsorCX (or CRM tools) to:
Track deliverables
Monitor fulfillment status
Ensure contract compliance
Maintain detailed records of all partner activity and fulfillment progress
Partner Communication
Serve as a primary day-to-day contact for assigned partners
Maintain proactive communication regarding:
Deliverables
Timelines
Status Updates
Ensure a high level of service and responsiveness to partner needs
Internal Coordination
Collaborate cross-functional with:
Creative & Brand Advancement (Graphics, video, editing)
Events & Game Day Operations
Sales and leadership teams
Working in conjunction with Operations coordinator
Ensure all creative assets are:
Requested on time
Aligned with specs
Delivered according to deadlines
Execution Management
Oversee and execute all elements of sponsorship fulfillment including but not limited to:
Signage and in-venue activations
Digital and social assets
Hospitality, tickets, and merchandise in conjunction with Operations coordinator
Promotional and experiential activation
etc.
Ensure all deliverables are completed accurately, on time, and at a high standard.
Inventory & Operations Management
Assist in managing sponsorship inventory including but not limited to:
Availability Tracking
Coordination with sales and data teams
Work with vendors and internal teams to:
Procure assets
Manage timelines
Ensure on-time delivery with the operations coordinator
Event & Game Day Execution
Coordinate and execute all partnership elements tied to events and game days in conjunction with Operations coordinator
Act as an on-site problem solver to ensure seamless delivery of sponsor assets
Sserve as liaison between partners, events team, and internal stakeholders
Client Relationship Management
Build and maintain strong relationships with partners
Support account management across local, regional, and national sponsors
Assist in hosting and engaging partners during events and hospitality experiences
Internship Program Support
Assist in managing and developing the internship program in conjunction with the Director, Project Management:
Supporting recruitment, onboarding, and training
Assigning and overseeing intern responsibilities tied to fulfillment activities
Providing mentorship and professional development guidance
Ensure Interns are integrated into:
Event Execution
Partner Communication
Operational Workflows
Recaps
Agendas and meetings
Other duties as assigned
Sports Liaison
Act as a liaison for specific sports to attend on behalf of SKE to relay partner information, important news, etc.; meetings will be set up and established by the VP, Operations
Database & Reporting (Current Salesforce/SponsorCX CRM Systems)
Maintain accurate data entry and tracking across CRM Systems
Support reporting on:
Fulfillment status for assets
Partner activities and notes
Inventory usage
Ensure all partnership data is up-to-date and actionable for internal teams
Administrative support for senior leadership
All VP and above-level employees when needed
Other duties as assigned by leadership team •Administrative support for senior leadership including all VP and above-level employees when needed
•Other duties as assigned by leadership team
Bachelor’s degree (or equivalent work background)
Demonstrated track record of success in a sports marketing environment supporting a sales group is strongly preferred.
A history of success in a media, entertainment or sports organization would be strongly preferred.
Experience in a customer service/support role is essential.
Diligent self-starter and project manager
Innovative, energetic, and self-motivated
Excellent communication and organizational skills
Superior knowledge of the MS suite with an emphasis on Word, Excel, and PowerPoint
Experience with CRM (Salesforce/SponsorCX) tools and systems management skills would be preferred.
Experience working with Digideck software skills would be preferred.
Client facing abilities – poised with the ability to present in a business setting.
An entrepreneurial spirit
Relationship-based selling approach
Creative solution development
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