Marketing Data Engineer (Digital Marketing Specialist)
Indiana University Bloomington, Bloomington, IN, United States
VP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)
The Marketing Data Engineer develops, supports, and optimizes data solutions that enable the personalization and measurement of digital marketing efforts. A technical and strategic partner, the engineer translates business requirements into actionable data solutions. Within the university's central marketing and communications team, this position will play a vital role in high‑impact digital marketing efforts across Indiana University.
Department‑Specific Responsibilities
Supports audience data segmentation, as well as Google Analytics (GA) and Google Tag Manager (GTM) within a central marketing and communications context and across Indiana University's (IU) enterprise infrastructure.
Supports leveraging data from Customer Relationship Management Tool (CRM) and other sources to enable personalized, relevant, targeted, digital experiences for audiences.
ETL data from various sources to support measuring, visualizing, and analyzing data for business cases identified by colleagues.
Collects, cleanses, standardizes, and stores data from various sources while ensuring integrity.
Collaborates with stakeholders to understand data needs and develop effective data solutions.
Stays current with industry trends, best practices, and research methodologies in marketing data.
General Responsibilities
Plans, analyzes, and develops marketing and creative strategies to promote Indiana University through digital channels and increase exposure to a target audience.
Reviews and analyzes usage trends and effectiveness of digital marketing strategies, determines and implements changes as necessary.
Consults with staff, faculty, colleagues, departments, and other stakeholders to determine high‑level strategies for specific programs, goals, audiences, and objectives.
Collaborates with marketing and web teams to identify a target market and create a marketing campaign for digital technologies.
Responsible for alignment with university mission, strategies, objectives, and brand guidelines across all digital marketing platforms and content.
Designs user experience interfaces to ensure consistent and engaging platforms.
May plan and develop integrated digital advertising schedules.
Education Required
Bachelor's degree in English, communications, journalism, public relations, data science, Computer Science, Informatics, Information Systems, or a related field.
Preferred
Master's degree in data science, Computer Science, Informatics, Information Systems, or a related field.
Work Experience Required
3 years in relevant field.
Preferred
3 years of experience in building data infrastructures, developing dashboards, and/or managing data collection and reporting.
Skills Required
Proficient communication skills.
Maintains a high degree of professionalism.
Demonstrates time management and priority setting skills.
Demonstrates a high commitment to quality.
Possesses flexibility to work in a fast paced, dynamic environment.
Seeks to acquire knowledge in area of specialty.
Demonstrates analytical skills.
Demonstrates project management skills.
Strong verbal communication and listening skills.
Articulate and responsive to colleagues.
Preferred
Strong commitment to the development, maintenance, validation, and usage of processes and quality standards.
Demonstrates commitment to data privacy laws and ethical standards in data handling and usage.
Proficiency with data management and warehouse tools (e.g., Google BigQuery, Denodo, Oracle).
Demonstrates skills in managing and reporting data from Google Analytics.
Proficiency in using Google Tag Manager and Google Tag Assistant to place marketing pixels and develop custom tracking across multiple sites.
Proficiency with data pipeline construction.
Strong Structured Query Language (SQL) skills.
Basic programming language skills (e.g., Python, R, Javascript, PHP).
High attention to detail and commitment to data accuracy.
Strong communication, collaboration, and problem‑solving skills.
Excellent organizational abilities and capability of managing multiple projects on tight deadlines.
Ability to connect technical solutions to university strategy, business needs, and goals.
Familiarity and understanding of digital marketing data and channels as well as complex institutional data.
Experience with CRM / marketing automation (e.g., Salesforce products), data visualization (e.g., Tableau, Looker Studio, Power BI), and Customer data platform (CDP) tools.
Familiarity with AI agents/chat bots (e.g., ChatGPT, Gemini, Copilot).
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Indianapolis, Indiana or Bloomington, Indiana
Benefits
Comprehensive medical and dental insurance
Health savings account with generous IU contributions
Healthcare and dependent care flexible spending accounts
Basic group life insurance paid by IU
Voluntary supplemental life, long‑term disability, critical illness, and supplemental accidental death & dismemberment insurance
Base retirement plan with generous IU contributions, subject to vesting
Voluntary supplemental retirement plan options
Tuition subsidy for employees and family members taking IU courses
10 paid holidays plus a paid winter break each year
Generous paid time off plans
Paid leave for new parents and IU-sponsored volunteer events
Employee assistance program (EAP)
Learn more about our benefits by reviewing the IU Benefit Programs Brochure.
Career Level: Advanced
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Digital Marketing
Click here to learn more about Indiana University's Job Framework.
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non‑Discrimination here which includes contact information.
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
Request Support Telephone: 812‑856‑1234
#J-18808-Ljbffr
Department‑Specific Responsibilities
Supports audience data segmentation, as well as Google Analytics (GA) and Google Tag Manager (GTM) within a central marketing and communications context and across Indiana University's (IU) enterprise infrastructure.
Supports leveraging data from Customer Relationship Management Tool (CRM) and other sources to enable personalized, relevant, targeted, digital experiences for audiences.
ETL data from various sources to support measuring, visualizing, and analyzing data for business cases identified by colleagues.
Collects, cleanses, standardizes, and stores data from various sources while ensuring integrity.
Collaborates with stakeholders to understand data needs and develop effective data solutions.
Stays current with industry trends, best practices, and research methodologies in marketing data.
General Responsibilities
Plans, analyzes, and develops marketing and creative strategies to promote Indiana University through digital channels and increase exposure to a target audience.
Reviews and analyzes usage trends and effectiveness of digital marketing strategies, determines and implements changes as necessary.
Consults with staff, faculty, colleagues, departments, and other stakeholders to determine high‑level strategies for specific programs, goals, audiences, and objectives.
Collaborates with marketing and web teams to identify a target market and create a marketing campaign for digital technologies.
Responsible for alignment with university mission, strategies, objectives, and brand guidelines across all digital marketing platforms and content.
Designs user experience interfaces to ensure consistent and engaging platforms.
May plan and develop integrated digital advertising schedules.
Education Required
Bachelor's degree in English, communications, journalism, public relations, data science, Computer Science, Informatics, Information Systems, or a related field.
Preferred
Master's degree in data science, Computer Science, Informatics, Information Systems, or a related field.
Work Experience Required
3 years in relevant field.
Preferred
3 years of experience in building data infrastructures, developing dashboards, and/or managing data collection and reporting.
Skills Required
Proficient communication skills.
Maintains a high degree of professionalism.
Demonstrates time management and priority setting skills.
Demonstrates a high commitment to quality.
Possesses flexibility to work in a fast paced, dynamic environment.
Seeks to acquire knowledge in area of specialty.
Demonstrates analytical skills.
Demonstrates project management skills.
Strong verbal communication and listening skills.
Articulate and responsive to colleagues.
Preferred
Strong commitment to the development, maintenance, validation, and usage of processes and quality standards.
Demonstrates commitment to data privacy laws and ethical standards in data handling and usage.
Proficiency with data management and warehouse tools (e.g., Google BigQuery, Denodo, Oracle).
Demonstrates skills in managing and reporting data from Google Analytics.
Proficiency in using Google Tag Manager and Google Tag Assistant to place marketing pixels and develop custom tracking across multiple sites.
Proficiency with data pipeline construction.
Strong Structured Query Language (SQL) skills.
Basic programming language skills (e.g., Python, R, Javascript, PHP).
High attention to detail and commitment to data accuracy.
Strong communication, collaboration, and problem‑solving skills.
Excellent organizational abilities and capability of managing multiple projects on tight deadlines.
Ability to connect technical solutions to university strategy, business needs, and goals.
Familiarity and understanding of digital marketing data and channels as well as complex institutional data.
Experience with CRM / marketing automation (e.g., Salesforce products), data visualization (e.g., Tableau, Looker Studio, Power BI), and Customer data platform (CDP) tools.
Familiarity with AI agents/chat bots (e.g., ChatGPT, Gemini, Copilot).
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Indianapolis, Indiana or Bloomington, Indiana
Benefits
Comprehensive medical and dental insurance
Health savings account with generous IU contributions
Healthcare and dependent care flexible spending accounts
Basic group life insurance paid by IU
Voluntary supplemental life, long‑term disability, critical illness, and supplemental accidental death & dismemberment insurance
Base retirement plan with generous IU contributions, subject to vesting
Voluntary supplemental retirement plan options
Tuition subsidy for employees and family members taking IU courses
10 paid holidays plus a paid winter break each year
Generous paid time off plans
Paid leave for new parents and IU-sponsored volunteer events
Employee assistance program (EAP)
Learn more about our benefits by reviewing the IU Benefit Programs Brochure.
Career Level: Advanced
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Digital Marketing
Click here to learn more about Indiana University's Job Framework.
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non‑Discrimination here which includes contact information.
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
Request Support Telephone: 812‑856‑1234
#J-18808-Ljbffr