Lifecycle Manager
Dimond Connect, New York, NY, United States
Our client in the Food and Beverage industry is hiring a Lifecycle Manager!
About the Role We’re looking for a Lifecycle Manager to own the strategy, execution, and optimization of our customer journey across email, SMS, and retention channels. This role is central to increasing LTV, reducing churn, and driving more value from both new and returning customers. You’ll work closely with creative, growth, CX, and product teams to build automated flows, launch campaigns, and continuously test what keeps customers engaged and buying.
What You’ll Do
Own end-to-end lifecycle strategy across email, SMS, and retention touchpoints.
Build and optimize automated flows, post-purchase sequences, and winback journeys.
Lead the calendar and execution of all lifecycle campaigns (new product launches, promos, retention initiatives).
Develop segmentation and personalization strategies to maximize LTV and engagement.
Collaborate with creative and CX teams to develop messaging that speaks to the customer at every stage.
Use data tools (Klaviyo, Google Analytics, etc.) to track performance and drive improvements through A/B testing.
Monitor and improve key metrics: open rates, CTR, conversion, churn, reactivation, etc.
Partner with product and data teams to integrate customer behavior, subscription status, and order history into lifecycle logic.
Support retention efforts with loyalty and subscription engagement programs.
Who You Are
5+ years of lifecycle or CRM experience in DTC or high-growth eCommerce brands.
Deep understanding of Klaviyo and/or similar tools (flows, segments, campaign reporting).
Strong grasp of data, testing methodology, and customer segmentation.
Able to write sharp, conversion-minded messaging or partner closely with a copywriter.
Proven track record of increasing LTV and reducing churn through lifecycle marketing.
Excellent project management and cross-functional collaboration skills.
Bonus Points
Experience with subscription products or replenishment-based customer journeys.
Familiarity with loyalty programs, retention offers, or post-purchase upsell strategies.
Comfortable working closely with analytics and data tools.
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About the Role We’re looking for a Lifecycle Manager to own the strategy, execution, and optimization of our customer journey across email, SMS, and retention channels. This role is central to increasing LTV, reducing churn, and driving more value from both new and returning customers. You’ll work closely with creative, growth, CX, and product teams to build automated flows, launch campaigns, and continuously test what keeps customers engaged and buying.
What You’ll Do
Own end-to-end lifecycle strategy across email, SMS, and retention touchpoints.
Build and optimize automated flows, post-purchase sequences, and winback journeys.
Lead the calendar and execution of all lifecycle campaigns (new product launches, promos, retention initiatives).
Develop segmentation and personalization strategies to maximize LTV and engagement.
Collaborate with creative and CX teams to develop messaging that speaks to the customer at every stage.
Use data tools (Klaviyo, Google Analytics, etc.) to track performance and drive improvements through A/B testing.
Monitor and improve key metrics: open rates, CTR, conversion, churn, reactivation, etc.
Partner with product and data teams to integrate customer behavior, subscription status, and order history into lifecycle logic.
Support retention efforts with loyalty and subscription engagement programs.
Who You Are
5+ years of lifecycle or CRM experience in DTC or high-growth eCommerce brands.
Deep understanding of Klaviyo and/or similar tools (flows, segments, campaign reporting).
Strong grasp of data, testing methodology, and customer segmentation.
Able to write sharp, conversion-minded messaging or partner closely with a copywriter.
Proven track record of increasing LTV and reducing churn through lifecycle marketing.
Excellent project management and cross-functional collaboration skills.
Bonus Points
Experience with subscription products or replenishment-based customer journeys.
Familiarity with loyalty programs, retention offers, or post-purchase upsell strategies.
Comfortable working closely with analytics and data tools.
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