CRM Manager

If you are looking for a great place to have a career, let's talk!! We are a Minnesota-based, family-owned business seeking a CRM Manager to join our team. This role will serve as the owner and subject matter expert of our HubSpot CRM, driving optimization, data integrity, and overall system performance. Key responsibilities include supporting user training and adoption, executing CRM-driven campaigns, and partnering with marketing and sales to enhance digital marketing efforts and customer engagement. This is a fast-paced, collaborative environment with strong opportunities for growth and impact. Join the Blaine Brothers Family of Companies—where we work hard and have a good time doing it. Awarded Star Tribune’s Top Workplaces 6 years in a row. We like to work hard, play hard, and take pride in everything we do! Key Responsibilities CRM Ownership & Optimization (Primary Focus) Owner and subject matter expert of HubSpot CRM. Build, manage, and continuously optimize: Customer journeys and lifecycle stages Workflows, automations, and lead routing Segmentation and data structure Ensure CRM alignment across marketing, sales, and service teams Maintain data integrity, reporting accuracy, and system governance Identify opportunities to improve conversion rates, retention, and pipeline velocity Partner with sales leadership to improve: Lead handoff processes Follow-up consistency Opportunity tracking and visibility Develop tools and resources within CRM to support sales success: Sequences, templates, and playbooks Task automation and pipeline workflows Act as a bridge between marketing and sales to ensure alignment on growth initiatives Training & Adoption Lead CRM training for internal teams (sales, parts, service, etc.) Develop SOPs, documentation, and best practices Present updates, changes, and performance insights to leadership Drive user adoption and accountability across departments Campaign Execution (CRM-Driven) Build and execute targeted campaigns within HubSpot: Nurture campaigns Customer reactivation programs Email marketing Manage segmentation, testing, and optimization Analyze performance and continuously improve engagement and conversion Digital Marketing (CRM-Aligned) Support digital efforts tied to CRM performance: Landing pages and conversion paths Email strategy and automation Paid and organic traffic alignment with funnel goals Collaborate with internal and external partners on SEO/paid strategy E-commerce Support (Preferred / Bonus) Support integration between CRM and e-commerce platforms Assist with: Customer segmentation for online sales Email and remarketing strategies Promotional campaign execution tied to e-commerce Analytics & Reporting Build and maintain dashboards that track: Lead generation and conversion Campaign performance Customer growth and retention Provide actionable insights to leadership and sales teams Requirements Required 5–8+ years in marketing, CRM, or revenue operations roles Strong experience with HubSpot CRM (or similar platform) Experience building workflows, automations, and customer journeys Proven ability to collaborate with sales teams and improve processes Strong analytical and problem‑solving skills Experience presenting to and training internal teams Preferred Experience supporting e-commerce platforms (Magento, Shopify, etc.) Knowledge of paid search, SEO, and conversion optimization Experience in B2B or service‑based industries (transportation, industrial, etc.) Key Traits for Success Process‑driven and detail‑oriented Strong communicator and trainer Comfortable owning systems and driving accountability Data‑minded with a focus on revenue impact Able to operate both strategically and tactically Our Vision To be respected because of our strong family values that we put into every job we do. Our Mission Through our values we will strive to offer every one of our partners a helping hand in realizing their full potential by delivering value in parts, service, and sales in the industries we serve. Please apply online at our website - Natrailer.com Military Friendly‑Vets are encouraged to apply. North American Trailer is an EEO/AA/Minorities/Women/Vet/Disability Employer #J-18808-Ljbffr