Digital Marketing Specialist

A successful and rapidly growing multi-unit restaurant group is seeking a Digital Content Marketing Manager to lead and execute a high-impact, multi-channel content strategy across several brands and concepts. This is not a role for a single-platform content creator or influencer. We’re looking for a strategic marketing professional with a strong academic foundation and a proven track record of building, managing, and optimizing content across multiple digital channels and business units. What You’ll Do Develop and lead comprehensive digital content strategies across multiple restaurant concepts Align content initiatives with brand positioning, revenue goals, and guest acquisition strategies Oversee content calendars across web, email, social, and paid channels Drive performance across platforms including web, email marketing, social media, and paid digital campaignsEnsure consistency in brand voice, messaging, and visual identity across all touchpoints Collaborate with internal stakeholders and external partners to execute campaigns at scale Performance & Optimization Analyze campaign performance, engagement metrics, and conversion data to refine strategies Leverage data to inform content decisions and continuously improve ROI Manage A/B testing, SEO/SEM alignment, and digital funnel optimization Brand & Growth Initiatives Support new store openings, promotions, and brand initiatives with targeted content strategies Identify opportunities to expand digital presence and customer engagement Stay ahead of trends while maintaining a disciplined, results-driven approach What We’re Looking For Bachelor’s degree in Marketing, Communications, Business, or related field ( required ) 4–7+ years of experience in digital marketing or content strategy (multi-unit or multi-brand experience strongly preferred) Proven success managing multi-channel campaigns across multiple brands or business units Strong understanding of digital ecosystems including SEO, paid media, email marketing, and analytics platforms Experience working within structured marketing environments—not solely as an independent content creator or influencer Ability to balance strategy and execution in a fast-paced, multi-concept environment Highly organized with the ability to manage multiple priorities and stakeholders simultaneously Why This Role Join a growing, well-capitalized restaurant group with multiple concepts and expansion plans High visibility role with direct impact on brand growth and revenue Opportunity to build and scale structured digital marketing initiatives across a diverse portfolio Collaborative leadership team with a strong operational foundation #J-18808-Ljbffr