Demand Generation Lead - Treasury & Working Capital Management (Americas)
SAP SE, Newtown Square, PA, United States
Demand Generation Lead - Treasury & Working Capital Management (Americas)
We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
About the Team
As part of the Global SAP Treasury & Working Capital Management Global Center of Excellence (CoE), you play a critical role in shaping and activating the go-to-market strategy for SAP’s Treasury and Working Capital Management portfolio.
You are the connective tissue between:
SAP’s globalmarketing
The SAP Americas Field Marketing team
The Americas demand generation team
Product Marketing, Sales, and Solution teams acrossTreasury and Working Capital Management, with a dedicated focus to integrateSAP Tauliainto our overall marketing efforts
Your role helps to ensure that Treasury & Working Capital Management is positioned, activated, and scaled consistently across North America.
About the Role
As part of the Global SAP Treasury & Working Capital Management Center of Excellence (CoE), this role is responsible for driving demand generation strategy and execution across the Americas, with a strong focus on building high-quality pipeline, accelerating revenue impact, and maximizing marketing ROI.
This is a business-critical role at the intersection of marketing, sales, and data, acting as the Top-of-Funnel orchestrator for Treasury and Working Capital Management — including SAP Taulia solutions.
You will work in close partnership with:
Americas Demand Generation & Field Marketing teams
SAP Taulia Demand Generation organization
Global CoE, Product Marketing, Sales, and RevOps
Your mission is to translate strategy into measurable pipeline impact, ensuring that demand generation efforts are aligned, data-driven, and focused on what truly drives growth across the Americas. This role is designed for someone who thrives in variety, avoids silos, and enjoys acting as a strategic connector across teams, solutions, and regions.
Key Responsibilities
1. Americas Demand Generation Strategy & Execution
Define and orchestrate the execution of demand generation strategy across the Americas
Drive net-new pipeline creation and revenue contribution
Align with regional demand-gen teams
Partner with SAP Taulia teams
2. Pipeline Growth & Performance Optimization
Optimize campaigns and investments
Focus on ROI and pipeline quality
3. Data, Insights & Demand Intelligence
Improve attribution and performance tracking
Provide actionable insights
4. Cross-Functional Orchestration
Align marketing, sales, and product teams
Ensure consistency across regions
What You Bring
Experience:
Minimum of 3 yrs in Demand Generation experience in B2B tech (required)
Minimum of 3 yrs in Field Marketing experience (required)
Proven pipeline growth track record
Experience in global/matrix organizations
Skills:
Strategic and hands-on
Strong collaboration and communication
Education:
Bachelor’s degree or equivalent
Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step towards demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 137300-294000USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.
Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
#J-18808-Ljbffr
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
About the Team
As part of the Global SAP Treasury & Working Capital Management Global Center of Excellence (CoE), you play a critical role in shaping and activating the go-to-market strategy for SAP’s Treasury and Working Capital Management portfolio.
You are the connective tissue between:
SAP’s globalmarketing
The SAP Americas Field Marketing team
The Americas demand generation team
Product Marketing, Sales, and Solution teams acrossTreasury and Working Capital Management, with a dedicated focus to integrateSAP Tauliainto our overall marketing efforts
Your role helps to ensure that Treasury & Working Capital Management is positioned, activated, and scaled consistently across North America.
About the Role
As part of the Global SAP Treasury & Working Capital Management Center of Excellence (CoE), this role is responsible for driving demand generation strategy and execution across the Americas, with a strong focus on building high-quality pipeline, accelerating revenue impact, and maximizing marketing ROI.
This is a business-critical role at the intersection of marketing, sales, and data, acting as the Top-of-Funnel orchestrator for Treasury and Working Capital Management — including SAP Taulia solutions.
You will work in close partnership with:
Americas Demand Generation & Field Marketing teams
SAP Taulia Demand Generation organization
Global CoE, Product Marketing, Sales, and RevOps
Your mission is to translate strategy into measurable pipeline impact, ensuring that demand generation efforts are aligned, data-driven, and focused on what truly drives growth across the Americas. This role is designed for someone who thrives in variety, avoids silos, and enjoys acting as a strategic connector across teams, solutions, and regions.
Key Responsibilities
1. Americas Demand Generation Strategy & Execution
Define and orchestrate the execution of demand generation strategy across the Americas
Drive net-new pipeline creation and revenue contribution
Align with regional demand-gen teams
Partner with SAP Taulia teams
2. Pipeline Growth & Performance Optimization
Optimize campaigns and investments
Focus on ROI and pipeline quality
3. Data, Insights & Demand Intelligence
Improve attribution and performance tracking
Provide actionable insights
4. Cross-Functional Orchestration
Align marketing, sales, and product teams
Ensure consistency across regions
What You Bring
Experience:
Minimum of 3 yrs in Demand Generation experience in B2B tech (required)
Minimum of 3 yrs in Field Marketing experience (required)
Proven pipeline growth track record
Experience in global/matrix organizations
Skills:
Strategic and hands-on
Strong collaboration and communication
Education:
Bachelor’s degree or equivalent
Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step towards demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 137300-294000USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.
Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
#J-18808-Ljbffr