Paid Media Buyer
BrandStar, Deerfield Beach, FL, United States
Job Description
BrandStar Digital is looking for a South Florida based, performance‑driven Paid Media Buyer to plan, build, and optimize paid advertising campaigns across Google Ads (incl. Performance Max), Meta Ads (Ads Manager + Business Manager), and TikTok Ads – with a strong emphasis on e‑commerce growth. You will be responsible for driving measurable results (ROAS/ROI), ensuring conversion tracking accuracy, and scaling winning campaigns through structured testing.
Key Responsibilities E-commerce Growth & Optimization
Manage acquisition and retargeting campaigns designed to grow online sales, revenue, and ROAS.
Optimize toward e‑commerce KPIs: ROAS, MER (blended ROAS), CPA/CAC, AOV, LTV, CVR, and revenue volume.
Build and refine shopping‑focused strategies, including feed‑aware thinking for product catalogs and creative merchandising.
Campaign Strategy & Execution
Build and manage full‑funnel campaigns across Google Search, Performance Max, Display/YouTube, Meta, and TikTok.
Structure accounts and campaigns thoughtfully (campaigns, asset groups, ad sets, audiences, creatives, landing pages).
Own day‑to‑day optimization: budgets, bids, targeting, placements, creative rotation, and performance improvements.
Develop and run testing roadmaps for creative angles, offers, audiences, and landing pages.
Platform Expertise
Google Ads: Search, Performance Max, conversion actions, audience signals, asset group strategy, shopping/feed considerations, and troubleshooting performance drivers.
Meta: Ads Manager + Business Manager, pixel/CAPI awareness, campaign structure, audience strategy (broad, interest, lookalikes, retargeting), and creative testing.
TikTok: campaign setup, audience targeting, creative iteration, and performance optimization.
Performance, Reporting & Insights
Track, report, and improve core KPIs: ROAS, ROI, CPA/CPL, CAC, CVR, CTR, CPC, and revenue.
Analyze results across platforms and communicate what changed, why it changed, and what actions to take next.
Provide clear weekly updates and performance summaries with next‑step recommendations.
Conversion Tracking & Troubleshooting
Validate and troubleshoot conversion tracking across platforms (pixel/tag health, events, attribution, UTMs).
Diagnose issues impacting performance (tracking gaps, disapprovals, learning limitations, data quality, landing page issues).
Collaborate with web/dev/analytics teams to improve tracking implementation (GTM/GA4 familiarity preferred).
Copy & Creative Collaboration
Write and test ad copy across platforms (headlines, primary text, descriptions, hooks).
Provide performance‑based creative briefs and iteration feedback to designers/video editors.
Evaluate creative performance and iterate quickly (angles, messaging, formats, CTAs).
Required Experience Required Qualifications
3‑5+ years of hands‑on experience managing campaigns in Google Ads, Meta Ads, and TikTok Ads.
Strong e‑commerce background, including experience optimizing for online purchases and revenue.
Proven ability to improve and scale performance toward ROAS/ROI goals.
Working knowledge of:
Google Ads Performance Max strategy and optimization levers.
Meta Ads Manager + Meta Business Manager (assets, permissions, pixels, domains).
Conversion tracking fundamentals, attribution, and troubleshooting methodology.
Strong analytical skills and ability to translate data into actionable decisions.
Ability to write performance‑focused ad copy and manage structured testing.
Proof Of Past Success (Required)
Case studies, dashboards, or screenshots demonstrating performance improvements (ROAS, CAC, revenue growth, CPA reduction).
Clear explanations of what was done (campaign structure, testing strategy, creative learnings, tracking changes) and why it worked.
Examples of campaigns scaled from small budgets to larger spend while maintaining or improving efficiency (Sensitive information can be redacted; we care about the story, the decisions, and the outcomes).
More Required Skills
GA4 + GTM experience (event setup, debugging, UTM governance).
Experience with Google Merchant Center, product feeds, supplemental feeds, promotions, and catalog strategy.
Experience with YouTube, Microsoft Ads, LinkedIn Ads, Reddit, or programmatic/display platforms.
Experience integrating paid media data with Shopify/BigCommerce/WooCommerce and/or CRMs.
CRO experience: landing page optimization, heatmaps, A/B tests, funnel analysis.
What Success Looks Like (First 60‑90 Days)
Campaigns are structured cleanly with accurate measurement and clear testing priorities.
Tracking is validated and attribution blind spots are reduced.
A consistent testing cadence is in place (creative + audiences + offers + landing pages).
Performance trends improve (ROAS/CAC efficiency and/or revenue volume growth).
Communication is proactive, clear, and action‑oriented.
Keyword:
Digital Marketing; Paid Media; Digital Advertising
#J-18808-Ljbffr
Key Responsibilities E-commerce Growth & Optimization
Manage acquisition and retargeting campaigns designed to grow online sales, revenue, and ROAS.
Optimize toward e‑commerce KPIs: ROAS, MER (blended ROAS), CPA/CAC, AOV, LTV, CVR, and revenue volume.
Build and refine shopping‑focused strategies, including feed‑aware thinking for product catalogs and creative merchandising.
Campaign Strategy & Execution
Build and manage full‑funnel campaigns across Google Search, Performance Max, Display/YouTube, Meta, and TikTok.
Structure accounts and campaigns thoughtfully (campaigns, asset groups, ad sets, audiences, creatives, landing pages).
Own day‑to‑day optimization: budgets, bids, targeting, placements, creative rotation, and performance improvements.
Develop and run testing roadmaps for creative angles, offers, audiences, and landing pages.
Platform Expertise
Google Ads: Search, Performance Max, conversion actions, audience signals, asset group strategy, shopping/feed considerations, and troubleshooting performance drivers.
Meta: Ads Manager + Business Manager, pixel/CAPI awareness, campaign structure, audience strategy (broad, interest, lookalikes, retargeting), and creative testing.
TikTok: campaign setup, audience targeting, creative iteration, and performance optimization.
Performance, Reporting & Insights
Track, report, and improve core KPIs: ROAS, ROI, CPA/CPL, CAC, CVR, CTR, CPC, and revenue.
Analyze results across platforms and communicate what changed, why it changed, and what actions to take next.
Provide clear weekly updates and performance summaries with next‑step recommendations.
Conversion Tracking & Troubleshooting
Validate and troubleshoot conversion tracking across platforms (pixel/tag health, events, attribution, UTMs).
Diagnose issues impacting performance (tracking gaps, disapprovals, learning limitations, data quality, landing page issues).
Collaborate with web/dev/analytics teams to improve tracking implementation (GTM/GA4 familiarity preferred).
Copy & Creative Collaboration
Write and test ad copy across platforms (headlines, primary text, descriptions, hooks).
Provide performance‑based creative briefs and iteration feedback to designers/video editors.
Evaluate creative performance and iterate quickly (angles, messaging, formats, CTAs).
Required Experience Required Qualifications
3‑5+ years of hands‑on experience managing campaigns in Google Ads, Meta Ads, and TikTok Ads.
Strong e‑commerce background, including experience optimizing for online purchases and revenue.
Proven ability to improve and scale performance toward ROAS/ROI goals.
Working knowledge of:
Google Ads Performance Max strategy and optimization levers.
Meta Ads Manager + Meta Business Manager (assets, permissions, pixels, domains).
Conversion tracking fundamentals, attribution, and troubleshooting methodology.
Strong analytical skills and ability to translate data into actionable decisions.
Ability to write performance‑focused ad copy and manage structured testing.
Proof Of Past Success (Required)
Case studies, dashboards, or screenshots demonstrating performance improvements (ROAS, CAC, revenue growth, CPA reduction).
Clear explanations of what was done (campaign structure, testing strategy, creative learnings, tracking changes) and why it worked.
Examples of campaigns scaled from small budgets to larger spend while maintaining or improving efficiency (Sensitive information can be redacted; we care about the story, the decisions, and the outcomes).
More Required Skills
GA4 + GTM experience (event setup, debugging, UTM governance).
Experience with Google Merchant Center, product feeds, supplemental feeds, promotions, and catalog strategy.
Experience with YouTube, Microsoft Ads, LinkedIn Ads, Reddit, or programmatic/display platforms.
Experience integrating paid media data with Shopify/BigCommerce/WooCommerce and/or CRMs.
CRO experience: landing page optimization, heatmaps, A/B tests, funnel analysis.
What Success Looks Like (First 60‑90 Days)
Campaigns are structured cleanly with accurate measurement and clear testing priorities.
Tracking is validated and attribution blind spots are reduced.
A consistent testing cadence is in place (creative + audiences + offers + landing pages).
Performance trends improve (ROAS/CAC efficiency and/or revenue volume growth).
Communication is proactive, clear, and action‑oriented.
Keyword:
Digital Marketing; Paid Media; Digital Advertising
#J-18808-Ljbffr