B2B Growth Copywriter (AI-Driven Demand Gen)
Sapiens International, Poland, NY, United States
B2B Growth Copywriter (Demand Generation)
B2B Growth Copywriter (Demand Generation)
Location Remote, PL Add to my Favorites Copy Link ✍️ We’re Hiring: B2B Growth Copywriter (Demand Generation) If you know how to turn messaging into pipeline - not just content - and you actively use AI to work faster, test more, and improve results, keep reading. We’re looking for a B2B Growth Copywriter to join our global Demand Generation team and own the messaging layer behind our campaigns, landing pages, and ABM programs. This is not a “blog writer” role. This is about writing, testing, and optimizing content that drives conversions and revenue - powered by AI. Location: Poland/remote What you’ll actually do • Write and optimize high-performing LinkedIn & Google Ads copy • Run A/B tests on messaging, headlines, and value propositions across campaigns and landing pages • Own messaging for landing pages (Unbounce) and continuously improve conversion rates • Create ABM-focused content for target accounts and segments • Support email campaigns and SDR outreach with clear, compelling messaging • Develop SEO-driven content aligned with business intent (not fluff) • Improve website messaging across solutions, products, and key pages • Work closely with demand gen, product marketing, and sales to align messaging with real market needs • Use AI tools (e.g., ChatGPT, Claude, etc.) to generate, iterate, test, and scale content faster • Continuously experiment with multiple messaging angles using AI to improve performance What success looks like •
Improved conversion rates across landing pages and campaigns •
Stronger CTR and engagement across paid media •
Consistent A/B testing cadence leading to measurable performance gains • ⚡ Increased content velocity and testing output using AI •
Clear AI-driven visibility into what messaging works (and why) •
Messaging that resonates with target audiences and drives action •
Content that contributes to pipeline and revenue, not just traffic What we’re looking for • 2–3+ years of experience in B2B copywriting, content, or growth marketing • Proven ability to write conversion-focused copy (ads, landing pages, emails) • Hands-on experience using AI tools to enhance content creation, testing, and efficiency • Strong interest in testing, experimentation, and performance marketing • Understanding of B2B audiences and complex products/services • Ability to adapt messaging across different personas and industries • Experience with SEO content targeting real business intent • A mindset of continuous learning, iteration, and optimization • Proven track record working for a Born‑in‑the‑Cloud or Cloud‑Native technology company -
Must have • Excellent English skills, both written and spoken Why this role? • You’ll directly impact campaign performance and pipeline growth • Work in a team that actively leverages AI to scale marketing impact • Be part of a performance-driven growth organization We offer • Opportunity to design and develop complex integration solutions • Stable employment – permanent job contract • Flexible working hours to help you keep the work-life balance and find time for your hobbies • Partnership approach & communication respecting individual needs and employee development plan ideas • Possibility to gain professional experience and learn from global industry experts • Stable project & diversified working environment • Periodical events and contests for employees (business runs, paintball, etc.) • Private medical healthcare & Multisport card • IT-specific, friendly dress code that you will become a fan of • Attractive employee referral program and bonuses
If you’re a copywriter who thinks like a marketer - and uses AI to move faster, test more, and win more - we’d love to talk.
Sapiens is an equal-opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds. Please send your resume in English. Add to my Favorites About Sapiens
Sapiens is a global leader in the insurance industry, delivering its award-winning, cloud-based SaaS insurance platformto over 600 customers in more than 30 countries. Sapiens’ platform offers pre-integrated, low-code capabilities to accelerate customers’ digital transformation. With more than 40 years of industry expertise, Sapiens has a highly professional team of over 5,000 employees globally. Sapiens is an equal opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds. Your Recruitment Journey
We will keep you in the loop, as we focus on providing an inclusive screening and interview process. Each country has a local flavor, but here's what you can expect during our recruitment process: Apply
Apply
Take the first step in our journey by submitting an application that reflects your skills, experiences, and professional aspirations. 1 Review
Review
Your CV will be carefully reviewed by our talent team to explore how your unique skills and potential align with Sapiens' needs and culture 2 Interview
Interview
This is your opportunity to shine! Meet with our team, showcase your abilities, and learn more about Sapiens 3 Offer
Offer
If there's a great match, we'll extend an offer to welcome you to our team. This is the exciting moment when your new journey begins to take shape 4 Onboard
Onboard
Once you accept, we'll guide you through a comprehensive onboarding process, introducing you to your new colleagues, roles, and the exciting challenges ahead
#J-18808-Ljbffr
Location Remote, PL Add to my Favorites Copy Link ✍️ We’re Hiring: B2B Growth Copywriter (Demand Generation) If you know how to turn messaging into pipeline - not just content - and you actively use AI to work faster, test more, and improve results, keep reading. We’re looking for a B2B Growth Copywriter to join our global Demand Generation team and own the messaging layer behind our campaigns, landing pages, and ABM programs. This is not a “blog writer” role. This is about writing, testing, and optimizing content that drives conversions and revenue - powered by AI. Location: Poland/remote What you’ll actually do • Write and optimize high-performing LinkedIn & Google Ads copy • Run A/B tests on messaging, headlines, and value propositions across campaigns and landing pages • Own messaging for landing pages (Unbounce) and continuously improve conversion rates • Create ABM-focused content for target accounts and segments • Support email campaigns and SDR outreach with clear, compelling messaging • Develop SEO-driven content aligned with business intent (not fluff) • Improve website messaging across solutions, products, and key pages • Work closely with demand gen, product marketing, and sales to align messaging with real market needs • Use AI tools (e.g., ChatGPT, Claude, etc.) to generate, iterate, test, and scale content faster • Continuously experiment with multiple messaging angles using AI to improve performance What success looks like •
Improved conversion rates across landing pages and campaigns •
Stronger CTR and engagement across paid media •
Consistent A/B testing cadence leading to measurable performance gains • ⚡ Increased content velocity and testing output using AI •
Clear AI-driven visibility into what messaging works (and why) •
Messaging that resonates with target audiences and drives action •
Content that contributes to pipeline and revenue, not just traffic What we’re looking for • 2–3+ years of experience in B2B copywriting, content, or growth marketing • Proven ability to write conversion-focused copy (ads, landing pages, emails) • Hands-on experience using AI tools to enhance content creation, testing, and efficiency • Strong interest in testing, experimentation, and performance marketing • Understanding of B2B audiences and complex products/services • Ability to adapt messaging across different personas and industries • Experience with SEO content targeting real business intent • A mindset of continuous learning, iteration, and optimization • Proven track record working for a Born‑in‑the‑Cloud or Cloud‑Native technology company -
Must have • Excellent English skills, both written and spoken Why this role? • You’ll directly impact campaign performance and pipeline growth • Work in a team that actively leverages AI to scale marketing impact • Be part of a performance-driven growth organization We offer • Opportunity to design and develop complex integration solutions • Stable employment – permanent job contract • Flexible working hours to help you keep the work-life balance and find time for your hobbies • Partnership approach & communication respecting individual needs and employee development plan ideas • Possibility to gain professional experience and learn from global industry experts • Stable project & diversified working environment • Periodical events and contests for employees (business runs, paintball, etc.) • Private medical healthcare & Multisport card • IT-specific, friendly dress code that you will become a fan of • Attractive employee referral program and bonuses
If you’re a copywriter who thinks like a marketer - and uses AI to move faster, test more, and win more - we’d love to talk.
Sapiens is an equal-opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds. Please send your resume in English. Add to my Favorites About Sapiens
Sapiens is a global leader in the insurance industry, delivering its award-winning, cloud-based SaaS insurance platformto over 600 customers in more than 30 countries. Sapiens’ platform offers pre-integrated, low-code capabilities to accelerate customers’ digital transformation. With more than 40 years of industry expertise, Sapiens has a highly professional team of over 5,000 employees globally. Sapiens is an equal opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds. Your Recruitment Journey
We will keep you in the loop, as we focus on providing an inclusive screening and interview process. Each country has a local flavor, but here's what you can expect during our recruitment process: Apply
Apply
Take the first step in our journey by submitting an application that reflects your skills, experiences, and professional aspirations. 1 Review
Review
Your CV will be carefully reviewed by our talent team to explore how your unique skills and potential align with Sapiens' needs and culture 2 Interview
Interview
This is your opportunity to shine! Meet with our team, showcase your abilities, and learn more about Sapiens 3 Offer
Offer
If there's a great match, we'll extend an offer to welcome you to our team. This is the exciting moment when your new journey begins to take shape 4 Onboard
Onboard
Once you accept, we'll guide you through a comprehensive onboarding process, introducing you to your new colleagues, roles, and the exciting challenges ahead
#J-18808-Ljbffr