Campaign copywriter
Sapiens International, Poland, NY, United States
B2B Growth Copywriter (Demand Generation)
Location: Remote, PL
✍️
We’re Hiring: B2B Growth Copywriter (Demand Generation)
If you know how to turn messaging into pipeline - not just content - and you actively use AI to work faster, test more, and improve results, keep reading.
We’re looking for a B2B Growth Copywriter to join our global Demand Generation team and own the messaging layer behind our campaigns, landing pages, and ABM programs. This is not a “blog writer” role. This is about writing, testing, and optimizing content that drives conversions and revenue - powered by AI.
What you’ll actually do
Write and optimize high-performing LinkedIn & Google Ads copy
Run A/B tests on messaging, headlines, and value propositions across campaigns and landing pages
Own messaging for landing pages (Unbounce) and continuously improve conversion rates
Create ABM-focused content for target accounts and segments
Support email campaigns and SDR outreach with clear, compelling messaging
Develop SEO-driven content aligned with business intent (not fluff)
Improve website messaging across solutions, products, and key pages
Work closely with demand gen, product marketing, and sales to align messaging with real market needs
Use AI tools (e.g., ChatGPT, Claude, etc.) to generate, iterate, test, and scale content faster
Continuously experiment with multiple messaging angles using AI to improve performance
What success looks like
Improved conversion rates across landing pages and campaigns
Stronger CTR and engagement across paid media
Consistent A/B testing cadence leading to measurable performance gains
Increased content velocity and testing output using AI
Clear AI-driven visibility into what messaging works (and why)
Messaging that resonates with target audiences and drives action
Content that contributes to pipeline and revenue, not just traffic
What we’re looking for
2–3+ years of experience in B2B copywriting, content, or growth marketing
Proven ability to write conversion-focused copy (ads, landing pages, emails)
Hands‑on experience using AI tools to enhance content creation, testing, and efficiency
Strong interest in testing, experimentation, and performance marketing
Understanding of B2B audiences and complex products/services
Ability to adapt messaging across different personas and industries
Experience with SEO content targeting real business intent
A mindset of continuous learning, iteration, and optimization
Experience working in born‑in‑the‑cloud/cloud‑native companies – Must have
Excellent English skills, both written and spoken
Why this role?
You’ll directly impact campaign performance and pipeline growth
Work in a team that actively leverages AI to scale marketing impact
Be part of a performance‑driven growth organization
We offer
Opportunity to design and develop complex integration solutions
Stable employment – permanent job contract
Flexible working hours to help you keep the work‑life balance and find time for your hobbies
Partnership approach & communication respecting individual needs and employee development plan ideas
Possibility to gain professional experience and learn from global industry experts
Stable project & diversified working environment
Periodical events and contests for employees (business runs, paintball, etc.)
Private medical healthcare & Multisport card
IT‑specific, friendly dress code that you will become a fan of
Attractive employee referral program and bonuses
If you’re a copywriter who thinks like a marketer - and uses AI to move faster, test more, and win more - we’d love to talk.
Sapiens is an equal‑opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds. Please send your resume in English.
About Sapiens Sapiens is a global leader in the insurance industry, delivering its award‑winning, cloud‑based SaaS insurance platform to over 600 customers in more than 30 countries. Sapiens’ platform offers pre‑integrated, low‑code capabilities to accelerate customers’ digital transformation. With more than 40 years of industry expertise, Sapiens has a highly professional team of over 5,000 employees globally.
Your Recruitment Journey
Apply:
Take the first step in our journey by submitting an application that reflects your skills, experiences, and professional aspirations.
Review:
Your CV will be carefully reviewed by our talent team to explore how your unique skills and potential align with Sapiens' needs and culture.
Interview:
This is your opportunity to shine! Meet with our team, showcase your abilities, and learn more about Sapiens.
Offer:
If there's a great match, we'll extend an offer to welcome you to our team. This is the exciting moment when your new journey begins to take shape.
Onboard:
Once you accept, we'll guide you through a comprehensive onboarding process, introducing you to your new colleagues, roles, and the exciting challenges ahead.
#J-18808-Ljbffr
✍️
We’re Hiring: B2B Growth Copywriter (Demand Generation)
If you know how to turn messaging into pipeline - not just content - and you actively use AI to work faster, test more, and improve results, keep reading.
We’re looking for a B2B Growth Copywriter to join our global Demand Generation team and own the messaging layer behind our campaigns, landing pages, and ABM programs. This is not a “blog writer” role. This is about writing, testing, and optimizing content that drives conversions and revenue - powered by AI.
What you’ll actually do
Write and optimize high-performing LinkedIn & Google Ads copy
Run A/B tests on messaging, headlines, and value propositions across campaigns and landing pages
Own messaging for landing pages (Unbounce) and continuously improve conversion rates
Create ABM-focused content for target accounts and segments
Support email campaigns and SDR outreach with clear, compelling messaging
Develop SEO-driven content aligned with business intent (not fluff)
Improve website messaging across solutions, products, and key pages
Work closely with demand gen, product marketing, and sales to align messaging with real market needs
Use AI tools (e.g., ChatGPT, Claude, etc.) to generate, iterate, test, and scale content faster
Continuously experiment with multiple messaging angles using AI to improve performance
What success looks like
Improved conversion rates across landing pages and campaigns
Stronger CTR and engagement across paid media
Consistent A/B testing cadence leading to measurable performance gains
Increased content velocity and testing output using AI
Clear AI-driven visibility into what messaging works (and why)
Messaging that resonates with target audiences and drives action
Content that contributes to pipeline and revenue, not just traffic
What we’re looking for
2–3+ years of experience in B2B copywriting, content, or growth marketing
Proven ability to write conversion-focused copy (ads, landing pages, emails)
Hands‑on experience using AI tools to enhance content creation, testing, and efficiency
Strong interest in testing, experimentation, and performance marketing
Understanding of B2B audiences and complex products/services
Ability to adapt messaging across different personas and industries
Experience with SEO content targeting real business intent
A mindset of continuous learning, iteration, and optimization
Experience working in born‑in‑the‑cloud/cloud‑native companies – Must have
Excellent English skills, both written and spoken
Why this role?
You’ll directly impact campaign performance and pipeline growth
Work in a team that actively leverages AI to scale marketing impact
Be part of a performance‑driven growth organization
We offer
Opportunity to design and develop complex integration solutions
Stable employment – permanent job contract
Flexible working hours to help you keep the work‑life balance and find time for your hobbies
Partnership approach & communication respecting individual needs and employee development plan ideas
Possibility to gain professional experience and learn from global industry experts
Stable project & diversified working environment
Periodical events and contests for employees (business runs, paintball, etc.)
Private medical healthcare & Multisport card
IT‑specific, friendly dress code that you will become a fan of
Attractive employee referral program and bonuses
If you’re a copywriter who thinks like a marketer - and uses AI to move faster, test more, and win more - we’d love to talk.
Sapiens is an equal‑opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds. Please send your resume in English.
About Sapiens Sapiens is a global leader in the insurance industry, delivering its award‑winning, cloud‑based SaaS insurance platform to over 600 customers in more than 30 countries. Sapiens’ platform offers pre‑integrated, low‑code capabilities to accelerate customers’ digital transformation. With more than 40 years of industry expertise, Sapiens has a highly professional team of over 5,000 employees globally.
Your Recruitment Journey
Apply:
Take the first step in our journey by submitting an application that reflects your skills, experiences, and professional aspirations.
Review:
Your CV will be carefully reviewed by our talent team to explore how your unique skills and potential align with Sapiens' needs and culture.
Interview:
This is your opportunity to shine! Meet with our team, showcase your abilities, and learn more about Sapiens.
Offer:
If there's a great match, we'll extend an offer to welcome you to our team. This is the exciting moment when your new journey begins to take shape.
Onboard:
Once you accept, we'll guide you through a comprehensive onboarding process, introducing you to your new colleagues, roles, and the exciting challenges ahead.
#J-18808-Ljbffr