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Social Content Creator

BATHHOUSE, New York, NY, United States


ABOUT BATHHOUSE Bathhouse is a home for people to look, feel, and perform their very best. Guests utilize our amenities—thermal pools, saunas, steam rooms—in a sleek, modern, and socially engaging atmosphere. We offer best-in-class massages and scrubs that are protocol-driven treatments delivered by an elite team of practitioners. Anybody with a body can benefit from a Bathhouse service.

We focus on functionality over preciousness and recovery over relaxation—the "anti-spa" spa experience. We are industry rebels. Join us.

JOB DESCRIPTION The Branded Social Content Creator is responsible for bringing the Bathhouse brand to life across social platforms through compelling, phone‑first content. This role owns the day‑to‑day execution of social media content creation, publishing, and platform management — ensuring a consistent, elevated, and engaging presence across all channels.

You will work closely with the brand, growth, and operations teams to capture the in‑location experience and translate it into social‑first storytelling. This is a hands‑on, creator‑focused role for someone equally comfortable behind the camera, in front of it, and in the details of posting and platform management.

RESPONSIBILITIES

Create, capture, and edit original video (and occasional photo) content for social media platforms, including Instagram, TikTok, Facebook, YouTube Shorts, and Threads.

Own the day‑to‑day management of Bathhouse social platforms, including posting, scheduling, and content organization.

Execute against the content calendar, ensuring consistent, timely, and on‑brand publishing.

Bring Bathhouse's physical experience to life through short‑form, social‑first storytelling.

Collaborate with brand and creative teams to concept and produce content.

Act as an on‑camera presence when needed, helping to humanize and energize the brand.

Monitor trends, platform updates, and cultural moments to inform content creation.

Support community engagement through comments and direct messages in a timely, brand‑aligned manner.

Assist in content support for campaigns, partnerships, and new location openings.

Maintain brand voice, tone, and visual standards across all social platforms.

Track basic content performance and flag insights or opportunities for improvement.

QUALIFICATIONS

2–4+ years of experience creating content for social media (brand, agency, or personal platform).

Strong proficiency in short‑form video creation and editing (iPhone, CapCut, Adobe, or similar tools).

Deep understanding of Instagram, TikTok, and social‑first content trends.

Comfortable being both behind and in front of the camera.

Strong creative instincts with an eye for aesthetics, storytelling, and brand consistency.

Highly organized with the ability to manage posting schedules and multiple content streams.

Strong communication skills and ability to collaborate cross‑functionally.

Experience in hospitality, wellness, or lifestyle brands is a plus.

Passion for culture, wellness, and performance‑driven experiences.

COMPENSATION & BENEFITS

Salary: $80,000 - $90,000

Medical, Vision, and Dental insurance available.

Complimentary unlimited admission to Bathhouse.

50% discount on services, retail products, and restaurant offerings.

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