Salesforce Marketing Cloud Architect
Ness Digital Engineering, New York, NY, United States
Job Title: Principal Architect – Salesforce Marketing Cloud
Location
New York/Onsite
Role Overview We are seeking a highly experienced Principal Architect – Salesforce Marketing Cloud to lead the design, strategy, and implementation of enterprise‑scale marketing technology solutions. This role will be responsible for defining architecture, driving digital transformation, and delivering personalized customer engagement solutions across multiple channels.
As a Principal Architect, you will partner with business leaders, marketing stakeholders, and technology teams to build scalable, data‑driven, and AI‑enabled marketing ecosystems leveraging Salesforce Marketing Cloud and the broader Salesforce Customer 360 platform.
Must Haves
Overall experience with marketing technology should be at minimum of 6 years.
Candidate should be proficient in Salesforce Marketing Cloud Engagement and have experience with Marketing Cloud Account Engagement (formerly known as Pardot).
Candidate should also have experience with non‑Salesforce Marketing tools, specifically Marketo.
Familiarity with Salesforce and integration between SFMC and CRM.
Experience with building marketing journeys and data extensions in Marketing Cloud.
Experience as a Product owner or system owner for marketing tools.
Experience managing a team of engineers.
Demonstrated ability to handle marketing tasks across a variety of sources (Web-to-Lead, online advertising, social media).
Demonstrated ability with increasing engagement with firm clients and ability to attribute revenue / client growth with marketing efforts.
Preferably experience in marketing for financial services and sending marketing materials to investors.
Preferably any experience with AI innovations in marketing.
Excellent communication skills.
Key Responsibilities Architecture & Strategy
Define end-to-end Marketing Cloud architecture across Email Studio, Journey Builder, Automation Studio, Mobile Studio, Advertising Studio, and Personalization.
Lead enterprise multi‑cloud architecture, integrating Marketing Cloud with Sales Cloud, Service Cloud, Data Cloud, and MuleSoft.
Establish scalable, reusable frameworks for customer journeys, segmentation, and campaign orchestration.
Drive adoption of AI‑driven marketing (Einstein, GenAI, Agentforce) for personalization and optimization.
Solution Design & Delivery
Translate business requirements into scalable technical solutions and architecture blueprints.
Design and implement real‑time and batch data integration strategies.
Architect customer data platforms (CDP/Data Cloud) for unified customer profiles and activation.
Lead design of omnichannel engagement strategies (email, SMS, push, ads, web personalization).
Data & Integration
Define data models, data governance, and identity resolution strategies.
Architect integrations using APIs, MuleSoft, event‑driven architecture, and streaming (Kafka).
Ensure compliance with privacy regulations (GDPR, CCPA, etc.).
Leadership & Governance
Serve as the technical authority for Marketing Cloud engagements.
Lead architecture reviews, design governance, and best practices enforcement.
Mentor architects, developers, and consultants across programs.
Engage with executive stakeholders to align technology with business outcomes.
Innovation & Thought Leadership
Drive innovation using AI, automation, and advanced analytics.
Build reusable accelerators and frameworks for faster delivery.
Contribute to pre‑sales, solutioning, and proposal development.
Required Qualifications
12+ years of experience in CRM/MarTech, with 5+ years in Salesforce Marketing Cloud architecture.
Deep expertise in:
Journey Builder, Automation Studio, Email Studio
Contact Builder & data modeling
AMPscript, SSJS, SQL
Strong experience with Salesforce Data Cloud (CDP).
Proven experience in multi‑cloud Salesforce architecture.
Hands‑on experience with integration platforms (MuleSoft preferred).
Experience designing enterprise‑scale marketing solutions.
Salesforce Certifications (preferred/expected):
Salesforce Marketing Cloud Consultant
Marketing Cloud Developer
Salesforce Architect certifications (Application/System/CTA preferred)
Preferred Skills
Experience with AI‑driven marketing (Einstein, GenAI use cases).
Knowledge of Customer Identity, Consent Management, and Data Privacy frameworks.
Exposure to Personalization tools (Interaction Studio / Marketing Cloud Personalization).
Experience in B2C and/or B2B marketing transformations.
Strong understanding of Agile and DevOps practices.
Leadership Competencies
Strategic thinking with strong business acumen
Executive stakeholder communication
Ability to influence cross‑functional teams
Strong mentoring and team‑building capabilities
What Success Looks Like
Delivery of scalable, high‑performing marketing platforms
Improved customer engagement and campaign ROI
Seamless integration of data across the enterprise
Establishment of reusable architecture frameworks and best practices
Salary: $160,000-$200,000/year Depending upon experience.
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Role Overview We are seeking a highly experienced Principal Architect – Salesforce Marketing Cloud to lead the design, strategy, and implementation of enterprise‑scale marketing technology solutions. This role will be responsible for defining architecture, driving digital transformation, and delivering personalized customer engagement solutions across multiple channels.
As a Principal Architect, you will partner with business leaders, marketing stakeholders, and technology teams to build scalable, data‑driven, and AI‑enabled marketing ecosystems leveraging Salesforce Marketing Cloud and the broader Salesforce Customer 360 platform.
Must Haves
Overall experience with marketing technology should be at minimum of 6 years.
Candidate should be proficient in Salesforce Marketing Cloud Engagement and have experience with Marketing Cloud Account Engagement (formerly known as Pardot).
Candidate should also have experience with non‑Salesforce Marketing tools, specifically Marketo.
Familiarity with Salesforce and integration between SFMC and CRM.
Experience with building marketing journeys and data extensions in Marketing Cloud.
Experience as a Product owner or system owner for marketing tools.
Experience managing a team of engineers.
Demonstrated ability to handle marketing tasks across a variety of sources (Web-to-Lead, online advertising, social media).
Demonstrated ability with increasing engagement with firm clients and ability to attribute revenue / client growth with marketing efforts.
Preferably experience in marketing for financial services and sending marketing materials to investors.
Preferably any experience with AI innovations in marketing.
Excellent communication skills.
Key Responsibilities Architecture & Strategy
Define end-to-end Marketing Cloud architecture across Email Studio, Journey Builder, Automation Studio, Mobile Studio, Advertising Studio, and Personalization.
Lead enterprise multi‑cloud architecture, integrating Marketing Cloud with Sales Cloud, Service Cloud, Data Cloud, and MuleSoft.
Establish scalable, reusable frameworks for customer journeys, segmentation, and campaign orchestration.
Drive adoption of AI‑driven marketing (Einstein, GenAI, Agentforce) for personalization and optimization.
Solution Design & Delivery
Translate business requirements into scalable technical solutions and architecture blueprints.
Design and implement real‑time and batch data integration strategies.
Architect customer data platforms (CDP/Data Cloud) for unified customer profiles and activation.
Lead design of omnichannel engagement strategies (email, SMS, push, ads, web personalization).
Data & Integration
Define data models, data governance, and identity resolution strategies.
Architect integrations using APIs, MuleSoft, event‑driven architecture, and streaming (Kafka).
Ensure compliance with privacy regulations (GDPR, CCPA, etc.).
Leadership & Governance
Serve as the technical authority for Marketing Cloud engagements.
Lead architecture reviews, design governance, and best practices enforcement.
Mentor architects, developers, and consultants across programs.
Engage with executive stakeholders to align technology with business outcomes.
Innovation & Thought Leadership
Drive innovation using AI, automation, and advanced analytics.
Build reusable accelerators and frameworks for faster delivery.
Contribute to pre‑sales, solutioning, and proposal development.
Required Qualifications
12+ years of experience in CRM/MarTech, with 5+ years in Salesforce Marketing Cloud architecture.
Deep expertise in:
Journey Builder, Automation Studio, Email Studio
Contact Builder & data modeling
AMPscript, SSJS, SQL
Strong experience with Salesforce Data Cloud (CDP).
Proven experience in multi‑cloud Salesforce architecture.
Hands‑on experience with integration platforms (MuleSoft preferred).
Experience designing enterprise‑scale marketing solutions.
Salesforce Certifications (preferred/expected):
Salesforce Marketing Cloud Consultant
Marketing Cloud Developer
Salesforce Architect certifications (Application/System/CTA preferred)
Preferred Skills
Experience with AI‑driven marketing (Einstein, GenAI use cases).
Knowledge of Customer Identity, Consent Management, and Data Privacy frameworks.
Exposure to Personalization tools (Interaction Studio / Marketing Cloud Personalization).
Experience in B2C and/or B2B marketing transformations.
Strong understanding of Agile and DevOps practices.
Leadership Competencies
Strategic thinking with strong business acumen
Executive stakeholder communication
Ability to influence cross‑functional teams
Strong mentoring and team‑building capabilities
What Success Looks Like
Delivery of scalable, high‑performing marketing platforms
Improved customer engagement and campaign ROI
Seamless integration of data across the enterprise
Establishment of reusable architecture frameworks and best practices
Salary: $160,000-$200,000/year Depending upon experience.
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