Salesforce Marketing Cloud Architect
Ness Digital Engineering, New York, NY, United States
Description
Job Title: Principal Architect – Salesforce Marketing Cloud
Location
New York/Onsite
Role Overview
We are seeking a highly experienced
Salesforce Marketing Cloud Principal Architect
to lead the design, strategy, and implementation of enterprise-scale marketing technology solutions. This role will be responsible for defining architecture, driving digital transformation, and delivering personalized customer engagement solutions across multiple channels.
As a Principal Architect, you will partner with business leaders, marketing stakeholders, and technology teams to build scalable, data-driven, and AI-enabled marketing ecosystems leveraging Salesforce Marketing Cloud and the broader Salesforce Customer 360 platform.
Must Haves:
Overall experience with marketing technology should be at minimum of 6 years. Candidate should be proficient in Salesforce Marketing Cloud Engagement and have experience with Marketing Cloud Account Engagement (formerly known as Pardot). Candidate should also have experience with non-Salesforce Marketing tools, specifically Marketo. Familiarity with Salesforce and integration between SFMC and CRM. Experience with building marketing journeys and data extensions in Marketing Cloud. Experience as a Product owner or system owner for marketing tools. Experience managing a team of engineers. Demonstrated ability to handle marketing tasks across a variety of sources (Web-to-Lead, online advertising, social media). Demonstrated ability with increasing engagement with firm clients and ability to attribute revenue / client growth with marketing efforts. Preferably experience in marketing for financial services and sending marketing materials to investors. Preferably any experience with AI innovations in marketing. Excellent communication skills. Key Responsibilities
Architecture & Strategy
Define end-to-end
Marketing Cloud architecture
across Email Studio, Journey Builder, Automation Studio, Mobile Studio, Advertising Studio, and Personalization. Lead enterprise
multi-cloud architecture , integrating Marketing Cloud with
Sales Cloud, Service Cloud, Data Cloud, and MuleSoft . Establish scalable, reusable frameworks for
customer journeys, segmentation, and campaign orchestration . Drive adoption of
AI-driven marketing (Einstein, GenAI, Agentforce)
for personalization and optimization. Solution Design & Delivery
Translate business requirements into
scalable technical solutions and architecture blueprints . Design and implement
real-time and batch data integration strategies . Architect
customer data platforms (CDP/Data Cloud)
for unified customer profiles and activation. Lead design of
omnichannel engagement strategies
(email, SMS, push, ads, web personalization). Data & Integration
Define data models, data governance, and identity resolution strategies. Architect integrations using
APIs, MuleSoft, event-driven architecture, and streaming (Kafka) . Ensure compliance with
privacy regulations (GDPR, CCPA, etc.) . Leadership & Governance
Serve as the
technical authority
for Marketing Cloud engagements. Lead architecture reviews, design governance, and best practices enforcement. Mentor architects, developers, and consultants across programs. Engage with executive stakeholders to align technology with business outcomes. Innovation & Thought Leadership
Drive innovation using
AI, automation, and advanced analytics . Build reusable accelerators and frameworks for faster delivery. Contribute to
pre-sales, solutioning, and proposal development . Required Qualifications
12+ years of experience in CRM/MarTech, with
5+ years in Salesforce Marketing Cloud architecture . Deep expertise in:
Journey Builder, Automation Studio, Email Studio Contact Builder & data modeling AMPscript, SSJS, SQL
Strong experience with
Salesforce Data Cloud (CDP) . Proven experience in
multi-cloud Salesforce architecture . Hands-on experience with
integration platforms (MuleSoft preferred) . Experience designing
enterprise-scale marketing solutions . Salesforce Certifications (preferred/expected):
Salesforce Marketing Cloud Consultant Marketing Cloud Developer Salesforce Architect certifications (Application/System/CTA preferred)
Preferred Skills
Experience with
AI-driven marketing (Einstein, GenAI use cases) . Knowledge of
Customer Identity, Consent Management, and Data Privacy frameworks . Exposure to
Personalization tools (Interaction Studio / Marketing Cloud Personalization) . Experience in
B2C and/or B2B marketing transformations . Strong understanding of
Agile and DevOps practices . Leadership Competencies
Strategic thinking with strong business acumen Executive stakeholder communication Ability to influence cross-functional teams Strong mentoring and team-building capabilities What Success Looks Like
Delivery of scalable, high-performing marketing platforms Improved customer engagement and campaign ROI Seamless integration of data across the enterprise Establishment of reusable architecture frameworks and best practices Salary: $160,000-$200,000/year Depending upon experience.
Location
New York/Onsite
Role Overview
We are seeking a highly experienced
Salesforce Marketing Cloud Principal Architect
to lead the design, strategy, and implementation of enterprise-scale marketing technology solutions. This role will be responsible for defining architecture, driving digital transformation, and delivering personalized customer engagement solutions across multiple channels.
As a Principal Architect, you will partner with business leaders, marketing stakeholders, and technology teams to build scalable, data-driven, and AI-enabled marketing ecosystems leveraging Salesforce Marketing Cloud and the broader Salesforce Customer 360 platform.
Must Haves:
Overall experience with marketing technology should be at minimum of 6 years. Candidate should be proficient in Salesforce Marketing Cloud Engagement and have experience with Marketing Cloud Account Engagement (formerly known as Pardot). Candidate should also have experience with non-Salesforce Marketing tools, specifically Marketo. Familiarity with Salesforce and integration between SFMC and CRM. Experience with building marketing journeys and data extensions in Marketing Cloud. Experience as a Product owner or system owner for marketing tools. Experience managing a team of engineers. Demonstrated ability to handle marketing tasks across a variety of sources (Web-to-Lead, online advertising, social media). Demonstrated ability with increasing engagement with firm clients and ability to attribute revenue / client growth with marketing efforts. Preferably experience in marketing for financial services and sending marketing materials to investors. Preferably any experience with AI innovations in marketing. Excellent communication skills. Key Responsibilities
Architecture & Strategy
Define end-to-end
Marketing Cloud architecture
across Email Studio, Journey Builder, Automation Studio, Mobile Studio, Advertising Studio, and Personalization. Lead enterprise
multi-cloud architecture , integrating Marketing Cloud with
Sales Cloud, Service Cloud, Data Cloud, and MuleSoft . Establish scalable, reusable frameworks for
customer journeys, segmentation, and campaign orchestration . Drive adoption of
AI-driven marketing (Einstein, GenAI, Agentforce)
for personalization and optimization. Solution Design & Delivery
Translate business requirements into
scalable technical solutions and architecture blueprints . Design and implement
real-time and batch data integration strategies . Architect
customer data platforms (CDP/Data Cloud)
for unified customer profiles and activation. Lead design of
omnichannel engagement strategies
(email, SMS, push, ads, web personalization). Data & Integration
Define data models, data governance, and identity resolution strategies. Architect integrations using
APIs, MuleSoft, event-driven architecture, and streaming (Kafka) . Ensure compliance with
privacy regulations (GDPR, CCPA, etc.) . Leadership & Governance
Serve as the
technical authority
for Marketing Cloud engagements. Lead architecture reviews, design governance, and best practices enforcement. Mentor architects, developers, and consultants across programs. Engage with executive stakeholders to align technology with business outcomes. Innovation & Thought Leadership
Drive innovation using
AI, automation, and advanced analytics . Build reusable accelerators and frameworks for faster delivery. Contribute to
pre-sales, solutioning, and proposal development . Required Qualifications
12+ years of experience in CRM/MarTech, with
5+ years in Salesforce Marketing Cloud architecture . Deep expertise in:
Journey Builder, Automation Studio, Email Studio Contact Builder & data modeling AMPscript, SSJS, SQL
Strong experience with
Salesforce Data Cloud (CDP) . Proven experience in
multi-cloud Salesforce architecture . Hands-on experience with
integration platforms (MuleSoft preferred) . Experience designing
enterprise-scale marketing solutions . Salesforce Certifications (preferred/expected):
Salesforce Marketing Cloud Consultant Marketing Cloud Developer Salesforce Architect certifications (Application/System/CTA preferred)
Preferred Skills
Experience with
AI-driven marketing (Einstein, GenAI use cases) . Knowledge of
Customer Identity, Consent Management, and Data Privacy frameworks . Exposure to
Personalization tools (Interaction Studio / Marketing Cloud Personalization) . Experience in
B2C and/or B2B marketing transformations . Strong understanding of
Agile and DevOps practices . Leadership Competencies
Strategic thinking with strong business acumen Executive stakeholder communication Ability to influence cross-functional teams Strong mentoring and team-building capabilities What Success Looks Like
Delivery of scalable, high-performing marketing platforms Improved customer engagement and campaign ROI Seamless integration of data across the enterprise Establishment of reusable architecture frameworks and best practices Salary: $160,000-$200,000/year Depending upon experience.