Digital Marketing Specialist
Insulet Corporation, San Diego, CA, United States
Job Title
Responsible for deployment of approved website content for Omnipod.com. Responsible for adapting approved content manuscripts and approved multimedia components for optimal user experience. Reviewing, proofing, and consulting on proposed and approved website content from various teams/franchises within the organization for correctness, best-practices, and brand and website standards. Review content and deployment with respect to applicable compliance, including HIPAA and GDPR. Work collaboratively with various business units, including Project Management Organization, Delivery, End to End Experience, Search Optimization, User Experience, and Drupal Development. Collaborate with internal teams and manager to help optimize website content. Optimization of provided media, including cropping/resizing of images and video. Key Decision Rights: Consults on content development for Omnipod.com. Consults on information architecture, technical opportunities, performance measurement, and testing for Omnipod.com. Required Leadership/Interpersonal Skills & Behaviors: Ability to communicate technical details with non-technical business partners. High adaptability - Able to multi-task and be energized in a fast and changing business environment. Experience with diabetes and medical device and / or healthcare experience / HIPPA regulated products ideal, but not required. Required Skills and Competencies: Drupal CMS. Adobe Creative Suite (Photoshop, Illustrator, Premier, Encoder). HTML and CSS proficient. Education and Experience: Bachelor's degree (in Marketing, Communications, or related discipline) preferred. Demonstrated website management, content deployment experience. Demonstrated landing page/conversion rate optimization experience. Demonstrated experience in user experience (UX). Additional Information: Occasional travel is estimated at 1-4 times annually but will flex depending on business need. Flexibility to take morning and evening calls to align with international business hours as needed. Compensation & Benefits: For U.S.-based positions only, the annual base salary range for this role is $83,500.00 - $125,200.00. This position may also be eligible for incentive compensation. We offer a comprehensive benefits package, including: Medical, dental, and vision insurance. 401(k) with company match. Paid time off (PTO). And additional employee wellness programs.
Responsible for deployment of approved website content for Omnipod.com. Responsible for adapting approved content manuscripts and approved multimedia components for optimal user experience. Reviewing, proofing, and consulting on proposed and approved website content from various teams/franchises within the organization for correctness, best-practices, and brand and website standards. Review content and deployment with respect to applicable compliance, including HIPAA and GDPR. Work collaboratively with various business units, including Project Management Organization, Delivery, End to End Experience, Search Optimization, User Experience, and Drupal Development. Collaborate with internal teams and manager to help optimize website content. Optimization of provided media, including cropping/resizing of images and video. Key Decision Rights: Consults on content development for Omnipod.com. Consults on information architecture, technical opportunities, performance measurement, and testing for Omnipod.com. Required Leadership/Interpersonal Skills & Behaviors: Ability to communicate technical details with non-technical business partners. High adaptability - Able to multi-task and be energized in a fast and changing business environment. Experience with diabetes and medical device and / or healthcare experience / HIPPA regulated products ideal, but not required. Required Skills and Competencies: Drupal CMS. Adobe Creative Suite (Photoshop, Illustrator, Premier, Encoder). HTML and CSS proficient. Education and Experience: Bachelor's degree (in Marketing, Communications, or related discipline) preferred. Demonstrated website management, content deployment experience. Demonstrated landing page/conversion rate optimization experience. Demonstrated experience in user experience (UX). Additional Information: Occasional travel is estimated at 1-4 times annually but will flex depending on business need. Flexibility to take morning and evening calls to align with international business hours as needed. Compensation & Benefits: For U.S.-based positions only, the annual base salary range for this role is $83,500.00 - $125,200.00. This position may also be eligible for incentive compensation. We offer a comprehensive benefits package, including: Medical, dental, and vision insurance. 401(k) with company match. Paid time off (PTO). And additional employee wellness programs.