Digital Performance Strategist
Cintas, Mason, OH, United States
Cintas is seeking a highly skilled and experienced Digital Performance Strategist to join the Digital Technology team. The role drives measurable business growth through data‑driven management and continuous optimization of the website. It owns website performance analytics, conversion rate optimization strategy, and experimentation efforts, using quantitative and qualitative insights to improve user journeys, engagement, and conversion outcomes. The strategist works closely with marketing, UX/UI design, and development teams to optimize user experience, increase engagement, and drive conversions.
Key Responsibilities
Partner with marketing and business stakeholders to develop and monitor key performance indicators (KPIs) to measure the effectiveness of website performance and campaigns.
Lead the Conversion Rate Optimization (CRO) program by identifying optimization opportunities across key user journeys and funnels, developing test hypotheses, and prioritizing experimentation based on data, user behavior, and business impact.
Leverage heat‑mapping tools to monitor application performance, analyze user behavior, and extract actionable insights that drive optimization of digital experiences, system reliability, and operational efficiency.
Own the end‑to‑end measurement strategy for the website, including Google Analytics (GA4) configuration, event tracking, conversion definitions, and data quality validation.
Manage and administer the tag management system (TMS) to ensure accurate and efficient deployment of website analytics tags.
Manage TMS governance and standards, troubleshoot tag issues, and collaborate with cross‑functional teams to support business intelligence and marketing initiatives.
Ensure compliance with privacy regulations (e.g., GDPR, CCPA) through proper tag governance and consent management.
Maintain the cookie consent management platform and conduct regular audits of website cookie usage.
Adjust strategies to monitor changes in cookie compliance regulations.
Design and build solutions that empower stakeholders to self‑serve analytical needs.
Conduct performance audits and provide actionable insights to improve user experience and drive conversions.
Prepare detailed reports and presentations for stakeholders, highlighting key findings and recommendations.
Provide training and support on user experience and website analytics tools so data is utilized for actionable insights.
Stay up‑to‑date with the latest industry trends, tools, and best practices in digital analytics to ensure objectives align with business goals.
Skills & Qualifications Required
High School Diploma or GED.
Minimum 6 years of digital marketing/analytics experience.
Preferred
Proficiency with Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, Microsoft Clarity, and cookie compliance tools.
Strong project management skills with the ability to manage multiple high‑priority initiatives while meeting scope, timeline, and budget requirements.
Advanced analytical skills, translating complex data into actionable insights and marketing strategies.
Experience with Sitefinity or equivalent CMS.
Experience with marketing automation or other email distribution platforms.
Benefits Cintas offers comprehensive and competitive medical, dental, and vision benefits, with premiums below the national average. We offer flexibility with four different medical plan options; one plan is offered at zero cost.
Competitive Pay
401(k) with Company Match/Profit Sharing/Employee Stock Ownership Plan (ESOP)
Disability, Life, and AD&D Insurance – 100% Company Paid
Paid Time Off and Holidays
Skills Development, Training, and Career Advancement Opportunities
Company Information Cintas Corporation helps more than one million businesses of all types and sizes get Ready™ to open their doors with confidence every day by providing products and services that keep their customers’ facilities and employees clean, safe, and looking their best. Cintas offers solutions including uniforms, mats, mops, towels, restroom supplies, workplace water services, first aid and safety products, eye‑wash stations, safety training, fire extinguishers, sprinkler systems, and alarm service. Headquartered in Cincinnati, OH, Cintas is a publicly held Fortune 500 company traded on the Nasdaq Global Select Market under the symbol CTAS and is a component of the Standard & Poor’s 500 Index and Nasdaq‑100 Index.
Cintas Corporation is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), national origin, age, genetic information, disability, protected veteran status, or any other characteristic or category protected by local, state, or federal law.
This job posting will remain open for at least five (5) days.
Job Details Job Category:
Information Technology Organization:
Corporate Employee Status:
Regular Schedule:
Full Time Shift:
1st Shift
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Key Responsibilities
Partner with marketing and business stakeholders to develop and monitor key performance indicators (KPIs) to measure the effectiveness of website performance and campaigns.
Lead the Conversion Rate Optimization (CRO) program by identifying optimization opportunities across key user journeys and funnels, developing test hypotheses, and prioritizing experimentation based on data, user behavior, and business impact.
Leverage heat‑mapping tools to monitor application performance, analyze user behavior, and extract actionable insights that drive optimization of digital experiences, system reliability, and operational efficiency.
Own the end‑to‑end measurement strategy for the website, including Google Analytics (GA4) configuration, event tracking, conversion definitions, and data quality validation.
Manage and administer the tag management system (TMS) to ensure accurate and efficient deployment of website analytics tags.
Manage TMS governance and standards, troubleshoot tag issues, and collaborate with cross‑functional teams to support business intelligence and marketing initiatives.
Ensure compliance with privacy regulations (e.g., GDPR, CCPA) through proper tag governance and consent management.
Maintain the cookie consent management platform and conduct regular audits of website cookie usage.
Adjust strategies to monitor changes in cookie compliance regulations.
Design and build solutions that empower stakeholders to self‑serve analytical needs.
Conduct performance audits and provide actionable insights to improve user experience and drive conversions.
Prepare detailed reports and presentations for stakeholders, highlighting key findings and recommendations.
Provide training and support on user experience and website analytics tools so data is utilized for actionable insights.
Stay up‑to‑date with the latest industry trends, tools, and best practices in digital analytics to ensure objectives align with business goals.
Skills & Qualifications Required
High School Diploma or GED.
Minimum 6 years of digital marketing/analytics experience.
Preferred
Proficiency with Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, Microsoft Clarity, and cookie compliance tools.
Strong project management skills with the ability to manage multiple high‑priority initiatives while meeting scope, timeline, and budget requirements.
Advanced analytical skills, translating complex data into actionable insights and marketing strategies.
Experience with Sitefinity or equivalent CMS.
Experience with marketing automation or other email distribution platforms.
Benefits Cintas offers comprehensive and competitive medical, dental, and vision benefits, with premiums below the national average. We offer flexibility with four different medical plan options; one plan is offered at zero cost.
Competitive Pay
401(k) with Company Match/Profit Sharing/Employee Stock Ownership Plan (ESOP)
Disability, Life, and AD&D Insurance – 100% Company Paid
Paid Time Off and Holidays
Skills Development, Training, and Career Advancement Opportunities
Company Information Cintas Corporation helps more than one million businesses of all types and sizes get Ready™ to open their doors with confidence every day by providing products and services that keep their customers’ facilities and employees clean, safe, and looking their best. Cintas offers solutions including uniforms, mats, mops, towels, restroom supplies, workplace water services, first aid and safety products, eye‑wash stations, safety training, fire extinguishers, sprinkler systems, and alarm service. Headquartered in Cincinnati, OH, Cintas is a publicly held Fortune 500 company traded on the Nasdaq Global Select Market under the symbol CTAS and is a component of the Standard & Poor’s 500 Index and Nasdaq‑100 Index.
Cintas Corporation is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), national origin, age, genetic information, disability, protected veteran status, or any other characteristic or category protected by local, state, or federal law.
This job posting will remain open for at least five (5) days.
Job Details Job Category:
Information Technology Organization:
Corporate Employee Status:
Regular Schedule:
Full Time Shift:
1st Shift
#J-18808-Ljbffr