Senior Director, Marketing B2B
Wild Brain, Los Angeles, CA, United States
Senior Director, Marketing B2B
Join our Audience Engagement team within WildBrain today to become part of the story! Our Audience Engagement team excels at delivering entertainment content to audiences across the globe including on our world-leading YouTube network, through our global distribution business to SVOD, AVOD and FAST platforms, and through our leading capabilities in digital marketing, advertising, gaming and social media. With data insights and an innovative mindset informing everything we do, we are at the forefront of delivering entertainment and brands to kids and families wherever they're watching and playing. Our content is enjoyed on leading platforms worldwide including Apple TV+, Netflix, Prime Video, Peacock, BBC, Nickelodeon, Pluto TV, Samsung TV Plus, Roku and many more. As WildBrain accelerates its digital growth across YouTube, FAST, and AVOD, advertisers and partners need a clear, compelling understanding of the unique value our audience delivers. This role exists to increase revenue by strengthening advertiser demand, improving industry perception, and driving greater efficiency and effectiveness across the commercial funnel. Success is defined by measurable outcomes: Improved awareness and favourability among advertisers and agencies Stronger consideration and category leadership for kids & family digital media Increased inbound interest and sales pipeline quality Greater commercial impact from GTM efforts, content, and industry presence More aligned, efficient cross team-team execution supporting accelerated growth The Senior Director, Marketing leads the B2B marketing function for Audience Engagement and is responsible for delivering commercial outcomes that grow revenue and influence for WildBrain's digital Network. This role ensures our market positioning, industry presence, and Go-To-Market execution directly support business goals across Media Solutions, YouTube, and FAST partnerships. This leader converts insights, product capabilities, and audience value into narratives and programs that: increase advertiser demand elevate WildBrain's industry authority strengthen partner confidence improve pitch effectiveness and conversion This is a senior strategic role requiring someone who can bring clarity to complexity, influence across a matrixed environment, and deliver business results with both strategic vision and hands on-on execution. Proven experience delivering B2B marketing strategies that directly support revenue growth within digital media, advertising, entertainment, platforms, or technology sectors. Strong understanding of the advertising ecosystem, including agencies, brands, and digital platforms. Exceptional strategic thinking and executive level storytelling skills. Demonstrated success influencing stakeholders and driving results in matrixed organisations. Comfortable operating at both strategic and hands-on levels. Working at WildBrain is more than a job it's the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future. Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work. At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360 franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands around the world.
Join our Audience Engagement team within WildBrain today to become part of the story! Our Audience Engagement team excels at delivering entertainment content to audiences across the globe including on our world-leading YouTube network, through our global distribution business to SVOD, AVOD and FAST platforms, and through our leading capabilities in digital marketing, advertising, gaming and social media. With data insights and an innovative mindset informing everything we do, we are at the forefront of delivering entertainment and brands to kids and families wherever they're watching and playing. Our content is enjoyed on leading platforms worldwide including Apple TV+, Netflix, Prime Video, Peacock, BBC, Nickelodeon, Pluto TV, Samsung TV Plus, Roku and many more. As WildBrain accelerates its digital growth across YouTube, FAST, and AVOD, advertisers and partners need a clear, compelling understanding of the unique value our audience delivers. This role exists to increase revenue by strengthening advertiser demand, improving industry perception, and driving greater efficiency and effectiveness across the commercial funnel. Success is defined by measurable outcomes: Improved awareness and favourability among advertisers and agencies Stronger consideration and category leadership for kids & family digital media Increased inbound interest and sales pipeline quality Greater commercial impact from GTM efforts, content, and industry presence More aligned, efficient cross team-team execution supporting accelerated growth The Senior Director, Marketing leads the B2B marketing function for Audience Engagement and is responsible for delivering commercial outcomes that grow revenue and influence for WildBrain's digital Network. This role ensures our market positioning, industry presence, and Go-To-Market execution directly support business goals across Media Solutions, YouTube, and FAST partnerships. This leader converts insights, product capabilities, and audience value into narratives and programs that: increase advertiser demand elevate WildBrain's industry authority strengthen partner confidence improve pitch effectiveness and conversion This is a senior strategic role requiring someone who can bring clarity to complexity, influence across a matrixed environment, and deliver business results with both strategic vision and hands on-on execution. Proven experience delivering B2B marketing strategies that directly support revenue growth within digital media, advertising, entertainment, platforms, or technology sectors. Strong understanding of the advertising ecosystem, including agencies, brands, and digital platforms. Exceptional strategic thinking and executive level storytelling skills. Demonstrated success influencing stakeholders and driving results in matrixed organisations. Comfortable operating at both strategic and hands-on levels. Working at WildBrain is more than a job it's the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future. Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work. At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360 franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands around the world.