Social Media Manager

Overview Social Media Manager leads Hawai'i Pacific University's organic social media strategy, content development, and digital engagement across all major platforms. This position supervises student content creators and manages a student social media lab to produce compelling short-form video, photography, and multimedia storytelling that reflects HPU's mission, values, and campus life. The Manager develops an editorial content calendar, monitors trends, publishes content, and tracks analytics to support strategic audience growth and community engagement. Occasional evening and weekend shifts may be required to cover special events. Location Location is Harbor Court (55 Merchant Street, Honolulu, HI 96813) with obligations for some travel across the island to cover HPU related events. Compensation and Employment Type Salary: $53,000.00 - $63,000.00 Annually Job Type: Staff - Regular Full Time Exempt Other Details Job Number: 02654 Department: Office of University Communications Responsibilities Lead the organic social media strategy and content development across all major platforms. Supervise student content creators and manage a student social media lab to produce short-form video, photography, and multimedia storytelling reflecting HPU's mission, values, and campus life. Develop an editorial content calendar, monitor trends, publish content, and track analytics to support audience growth and engagement. Cover occasional evening and weekend events as required. Qualifications Minimum Qualifications Bachelor's degree in communications, marketing, journalism, media, English, public relations, or related field, or equivalent combination of relevant full-time (or equivalent part-time) work and educational experience 5+ years of professional experience managing social media platforms and producing original digital content Demonstrated experience creating short-form video content for TikTok, Instagram Reels, and YouTube Shorts Experience with social media scheduling, community management, and analytics tools Excellent written and verbal communication skills Proficiency in Microsoft Office Suite (e.g., Word, Teams, SharePoint) Desired Qualifications Master’s degree in a relevant field Experience managing social media in higher education, youth media, or brand storytelling contexts Fluency with Adobe Creative Suite or mobile video editing applications (e.g., Premiere, CapCut, Final Cut Pro) Familiarity with social media publishing and monitoring platforms Ability to conceptualize, produce, and manage engaging social content aligned with the HPU brand Experience supervising, mentoring, or managing student workers, interns, or creative teams Ability to analyze performance metrics and prepare regular reporting Strong time management, organization, and attention to detail Other Qualifications Candidates must be legally authorized to work in the United States. Visa sponsorship and relocation allowance is not available for this position. This position may be considered an essential position with report-to-work obligations depending on the type of emergency, campus closure, or evacuation. Must meet training and background check qualifications and comply with the Protection of Minors policy. Upon hire, candidacy completes onboarding requirements. Hawai‘i Pacific University is designated as an Alaskan Native and Native Hawaiian (ANNH) Serving Institution by the US Department of Education. As such, we strive for accurate displays of the Hawaiian language in all our institutional materials, including the appropriate use of diacritical marks. Some external vendors or third-party technology integrations may not support these characters. Mahalo for your understanding. #J-18808-Ljbffr