Branding & Content Strategist - Alternative Investments

A growing alternative investment firm is seeking a Branding & Content Strategist to drive brand visibility, thought leadership, and lead generation across digital channels and events. This is a highly visible role and will partners with leadership and investment teams to elevate the firm’s presence among institutional investors, allocators, and HNW audiences. Your Role: Own and execute LinkedIn strategy to drive engagement, audience growth, and brand positioning Create and manage content including thought leadership, market commentary, and firm updates Produce written materials (white papers, blogs, newsletters, pitch content) translating complex strategies into clear messaging Maintain editorial calendar and ensure consistent brand voice across channels Oversee website content and support SEO initiatives Plan and execute conferences, sponsorships, and firm-hosted events (investor dinners, roundtables, webinars) Partner with sales and IR on pre/post-event outreach and ROI tracking Support press and media efforts including press releases, media pitches, and leadership placements Build relationships with relevant media contacts and identify PR opportunities Qualifications 4+ years of marketing experience within alternative investments, asset management, or financial services Strong LinkedIn and content strategy experience with measurable results Excellent writing skills with the ability to simplify complex financial topics Experience managing events and conference sponsorships Familiarity with tools such as HubSpot, Hootsuite, Canva, Google Analytics or similar Highly organized with strong project management skills Experience targeting institutional investors, family offices, or HNW clients Familiarity with SEC marketing guidelines CRM exposure (Salesforce, DealCloud) and/or marketing automation experience Background in PR, media relations, or financial services marketing #J-18808-Ljbffr