Owned & Earned Media Manager

80Twenty is a boutique marketing and creative recruitment agency that connects high-growth companies with exceptional candidates We’re partnering with one of the world’s most iconic global QSR brands, loved by millions and known for bold ideas, cult-level fandom, and creativity that drives culture. With over 42+ million weekly customers and a reputation for pushing boundaries, this brand continues to redefine what it means to connect with audiences through design, storytelling, and innovation. They are seeking an Owned & Earned Media Manager to shape and execute social and content strategy for the Latin America & Caribbean region. This role sits within the POE (Paid, Owned & Earned) Media team and plays a key role in driving real-time, culturally relevant content that builds engagement and momentum across markets. You will play a key role in turning brand strategy into daily, platform-native content, scaling our real-time and reactive efforts, and partnering closely with marketing, creative, PR, and agencies to deliver integrated campaigns that show up in culture. The Day-to-Day Work directly with Franchisee Marketing teams to oversee day-to-day execution of owned and earned media strategy, including organic content planning, publishing, and real-time activations. Partner with Marketing & Creative teams to bring large integrated campaigns to life on social, from brief to launch and optimization. Help evolve our reactive and real-time content approach to drive cultural relevance and timely brand participation. Translate social and cultural insights into clear recommendations for content, formats, and platform strategy. Collaborate with PR, influencers, and community teams to maximize earned impact around launches and key moments. Align organic and paid efforts for maximum reach and effectiveness. Track performance and extract learnings to continuously improve content quality, engagement, and efficiency. Is This You? 3–6+ years of experience in social media strategy, content, or community management (brand or agency side). Strong understanding of how owned and earned media work together to build relevance, conversation, and momentum. Confident, clear communicator who is comfortable operating in a matrixed environment, building alignment without direct authority, and navigating different working styles, time zones, and levels of market maturity. Experience in a regional or international role, ideally across multiple markets, with the ability to balance global strategy with local cultural nuance. Deeply plugged into internet culture, platform trends, creators, and emerging formats across Latin America and beyond. Comfortable providing clear creative feedback and collaborating with designers, copywriters, PR, creators, and agencies. Data-literate, with the ability to use performance insights to optimize content and inform strategic decisions. Fluent in Spanish (written and spoken) required; Portuguese a plus. #J-18808-Ljbffr