Media Strategist

Media Strategist page is loaded## Media Strategistremote type: On-Sitelocations: Sioux Falls, SDtime type: Full timeposted on: Posted 3 Days Agojob requisition id: R-186At First PREMIER Bank and PREMIER Bankcard, we’ve created a culture that emphasizes personal success, respect, health, and wellness, fun and giving back. This is an environment where you will be rewarded, valued, and celebrated for your hard work.We offer a robust and expanded package of health benefits, incentives, paid time off and growth and career advancement opportunities. We celebrate our employees and show our appreciation with private concerts, outdoor bashes, cash and car giveaways and more! See some of our and Considered one of the nation’s strongest financial organizations, we’ve achieved our success by embodying the views and values of The PREMIER Way. From our CEOs to the newest hires, we all follow these shared views and values to guide us on how to treat our customers, co-workers and communities. The PREMIER Way also serves as a roadmap on how to be successful inside and outside of the workplace. We believe in investing in our employees, their families and our communities.**Job Description:****Location:**Sioux Falls, SD **Shift:**8:00am-5:00pm, Monday-Friday **Job Status:**Full-Time **Company:**PREMIER Bankcard **About the Role** Manage digital marketing strategies to acquire new customers via paid media; organic, agentic and paid search; and other digital marketing channels. Develop and execute media plans and buys and work closely with product, operations and analytics teams.**Job Duties and Responsibilities** **Essential duties and responsibilities include the following. Other duties may be assigned.*** Develop and execute digital media plans in support of new customer acquisition. Deliver daily results forecasting, reporting and optimization.* Understand evolving digital landscape trends and apply best practices to media recommendations.* Develop strategic solutions for digital acquisition across multiple digital channels, including new awareness opportunities and emerging channels like agentic search.* Work collaboratively with Digital Innovation, Marketing Operations, Product Strategy, Analytics and Customer Experience (CX) teams to ensure seamless customer experience from acquisition to retention.* Manage internal projects that improve digital acquisition efforts and support integration of new tools and technologies as part of larger team effort. Build and deploy digital marketing campaigns in Customer Relationship Management (CRM) and Customer Data (CDP) platforms.**Skills and Qualifications*** Experience managing effective digital marketing strategies across multiple channels that drive new customer acquisition within cost to book/budget parameters.* Understanding of digital channels, social media channels, paid, agentic and organic search, web design and development, web and mobile Content Management Systems (CMS), Customer Relationship Management (CRM), and database marketing tools.* Solid understanding of credit card industry dynamics, customer lifecycle management principles, and marketing best practices.* Strong analytical skills to interpret data, identify trends, and measure campaign effectiveness.* Excellent communication and collaboration skills to work effectively with cross-functional teams including product, digital, analytics, credit risk, compliance, and vendors.* Understanding of financial regulatory environment and marketing laws such as CAN-SPAM.* Bachelor’s degree in marketing, advertising, business, economics, finance, or a related field required.* 5+ years of experience working within a corporate, consulting or agency marketing environment with a focus on digital marketing required.* B2C marketing experience in complex customer data environments required (credit card or fintech preferred).**Competitive Benefits Package** * Full medical benefits when working 20+ hours per week* Traditional and High-Deductible health plan options available* FREE dental and vision coverage* Generous Paid Time Off plans* 401(k) – dollar-for-dollar match up to 5% of total compensation* Special discounts and offers for events at the Denny Sanford PREMIER Center* PREMIER Wellness Program* Paid Community Volunteer Hours – PREMIER averages 30,000 hours per year* Fun Employee Parties**Our Culture** * Emphasis on personal success, respect, health, wellness, fun and giving back* Employees are rewarded, valued, and celebrated for hard work* Various Career advancement opportunities and growth* Appreciation is shown through concerts, outdoor bashes, cash, car giveaways and more**We Value People**At PREMIER you get more than a paycheck, you get a rewarding career where you can make a difference! Headquartered in Sioux Falls, South Dakota, First PREMIER Bank and PREMIER Bankcard are considered one of the nation’s strongest financial organizations. We have achieved this success thanks to our commitment to always doing what is right for our employees, customers and the communities we serve. We value people and treat our employees as our greatest resource. We actively invest in their professional growth and development, make a strong effort to recognize achievement and take the time to celebrate success.**Spirit of Giving Back**Giving back to our communities is at the heart of PREMIER. We support nearly 700 organizations, non-profits and events. Paid volunteer hours encourage PREMIER employees to get involved in the community. Our employees annually volunteer an average of 33,000 hours for causes important to them.**The PREMIER Way**Our spirit of giving is rooted in The PREMIER Way and the PREMIER Attitude. These shared views and values guide our interactions with each other, our customers and our communities. It’s the foundation of our culture and makes PREMIER a great place to work.**PREMIER Benefits**PREMIER employees who work 20+ hours per week are eligible for full-time benefits, including medical coverage with free vision and dental insurance. We offer expanded Paid Time Off and a highly competitive 401(k) plan that features a dollar-for-dollar company match after 120 days of employment. Employees can experience personal and professional growth through PREMIER University. It offers skill-based training, leadership classes and inspirational national speakers.**PREMIER Wellness**PREMIER Wellness unifies physical and mental health, financial wellness and community giving under one program designed to help employees find optimal work/life wellbeing. Through our Employee Assistance Program, employees have access to free counseling sessions, online resources and legal support. Community Giving offers our employees purpose-driven, meaningful opportunities where they know they are making a difference.**Celebrating Success**Recognizing and rewarding success is an important part of the PREMIER culture. We celebrate and show our appreciation with private concerts and special events. We’ve also celebrated with surprise gifts, cash/car giveaways, Apple watches, wireless earbuds and more! At quarterly staff meetings, employees who have gone above and beyond in their job or in their community are awarded a PREMIER Performer or PREMIER Eagle Service Award. Employees celebrating 20, 25, 30, 35, 40, 45 and 50 year Milestone Anniversaries receive $1,000 for every year they have worked with PREMIER. #J-18808-Ljbffr