Marketing Manager

The Credit Union Marketing Manager leads the development and execution of strategic marketing initiatives designed to grow membership, deepen engagement, and increase penetration across the full suite of Sierra Central Credit Union products—including loans, deposits, digital services, and other financial solutions—while strengthening member relationships throughout Northern California communities. This role oversees multi-channel marketing campaigns, including digital, social media, email, and branch promotions, to support the credit union’s business goals and deepen member relationships. The manager collaborates closely with product teams, and branch operations to promote key financial products. Additionally, the Marketing Manager will be responsible for analyzing market and membership data and ensuring all communications comply with financial regulations. A successful candidate brings strong strategic thinking, creativity, and hands‑on execution skills, along with an understanding of credit union values and member service. This role plays a central part in positioning the credit union as a trusted, community driven financial partner throughout Sierra Central’s Northern California footprint. Essential Functions Develop and Execute Marketing Strategy - Create annual and quarterly marketing plans aligned with organizational goals, membership growth targets, and product priorities. Lead Multi Channel Campaigns - Plan, implement, and track campaigns across digital, social media, email, website, in branch, and traditional advertising channels. Brand Management - Maintain and strengthen the credit union’s brand identity, ensuring consistency across all materials, communications, and member touchpoints. Product Marketing Support - Collaborate with lending, retail, and digital banking teams to promote products such as loans, credit cards, deposits, and online services. Content Development - Write and oversee the creation of marketing content, including social posts, website updates, newsletters, brochures, member communications, and press releases. Data & Market Analysis - Analyze market trends, competitor activity, campaign performance, and member demographics to inform strategy and optimize results. Website & Digital Experience Management - Oversee content updates, SEO efforts, user experience improvements, and online promotions to support digital growth. Social Media Management - Manage social platforms, ensuring timely, compliant, and engaging content that supports brand awareness and member engagement. Vendor & Agency Management - Collaborate with designers, printers, media partners, digital agencies, and other vendors to execute marketing initiatives. Regulatory Compliance - Ensure all marketing materials meet credit union, state, and federal regulations (including NCUA and advertising standards). Internal Communication Support - Provide communication tools, campaign updates, and promotional materials to branch teams and staff. Reporting & Performance Metrics - Prepare regular reports summarizing campaign effectiveness, member response, and overall marketing performance. Market research and Business Intelligence - Responsible for defining competitive market requirements and opportunities that focus in the development and execution of marketing plans, initiatives, promotions, and communications related to specific customers and to specific products and services. Product Management, branding and design - Defines competitive market requirements and opportunities, and provides ongoing marketing support that ensures the competitiveness of existing products. #J-18808-Ljbffr