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Marketing Communications Specialist

Arate Recruiting, San Luis Obispo, CA, United States


Our client is a family-owned wine company with multiple estate-driven brands, sourcing fruit from some of the Central Coast’s premier vineyards. They are seeking a Marketing Communications Specialist to help promote their wines, experiences, and brand story. Role Description The Marketing Communications Specialist works under the direction of the Senior Manager of Marketing and Communications to promote winery products, services, and experiences. The Specialist supports marketing efforts across all platforms, plans and produces print and digital content, implements and executes email and social media marketing campaigns, and supports consumer and trade events. The goal of this role is to build connection with winery audiences and drive engagement with our portfolio of brands. What You’ll Be Doing Create and manage content across email, social media, website, and print Support content calendar planning and campaign execution Capture and produce photo/video content showcasing the winery, team, and vineyards Execute email marketing campaigns and manage audiences (Mailchimp or similar) Manage and grow social media presence across key platforms Design and coordinate print materials (menus, signage, event collateral) Maintain organized digital assets and marketing materials inventory Support website updates (WordPress) and DTC platforms (WineDirect, Commerce7, etc.) Assist with brand presence across Google, Yelp, Tock, and partner platformsHelp coordinate and execute events, including setup and marketing support What They’re Looking For 2+ years of experience in marketing, communications, or content creation Strong writing skills—you can adapt tone and tell a compelling story Comfortable juggling multiple projects without things slipping Experience with WordPress, email platforms, and social media tools Bonus points for Canva, Adobe Creative Suite, or wine/CPG experience The Details Schedule: Monday–Friday, with occasional event support Location: On-site, San Luis Obispo County Area Compensation: Competitive base + full benefits (medical, dental, vision, 401k, PTO, and wine perks) This opportunity is with a well-established, family-owned winery on the Central Coast. Additional company details will be shared with qualified candidates. #J-18808-Ljbffr