Senior Regional Marketing Manager AMEC

The CSA division supplies sensors that bridge the gap between the world we live in and the digital world of machines. By converting physical signals - heartbeats, sounds, light waves - into data, we enable robots, cars and other devices to interact with people and improve our world. What drives CSA is a relentless desire to contribute to technology and have a meaningful impact on the world. This business thrives on solving complex problems and partnering with global leaders at the forefront of technological advancement. Our goal: to push the boundaries of sensor technology and empower innovators to make the world smarter, healthier and happier. Tasks and responsibilities Development of AMEC regional Go-to-Market strategy for Full Service Foundry Driving business development activities in AMEC region with a focus on Full Service Foundry offering Creating a funnel of opportunities in AMEC and ensuring the achievement of regional design-win targets Identifying, escalating, highlighting, driving, and following up on opportunities to identify success factors/requirements for business-wins Identifying, escalating, highlighting, driving, and following up on business risks and obstacles to business success Building relationships with new customers in the region until they are mature enough to be handed over to sales for account management Close collaboration with PL Head and Product Managers for technology roadmaps and market research across AMEC region Consolidate technical questions/issues from AMEC customers and drive solutions with local System Solution Engineers as well as with the technical expert team within the PL Recognized at the customer as a dedicated BL/PL representative with leverage into BL/PL management and decision-making power Educating regional sales on BL/PL strategy and goals, as well as educating BL/PL management on regional/customer needs Perform market and competitor analysis in the region and develop a regional market strategy, including Go-to-Market measures Identifying and onboarding regional partners to serve as multipliers and an extended hand for our business development efforts Support technology design-in, technology launch, and consolidate technology demand planning (short-term product allocation, long-term LTA) with sales and demand planner and drive execution together with regional sales Identifying relevant regional industry events and trade shows, plan participation and execute presence either with a booth or simply by visiting for networking or customer meetings Supporting the creation of marketing materials (videos, website, demos) to increase market awareness of the Full Service Foundry portfolio Qualifications University education in Electronics, Physics or Semiconductor Technology, with MBA as a plus Several (3+) years of experience in the semiconductor industry, plus several (3+) years in a marketing or business development role Familiarity with service business models, ideally in semiconductor manufacturing Background in IC design, particularly in analog or mixed signal, is a plus Experience with product launch, sales channel, and business partner management Good communication and interpersonal skills Ability to work independently and as part of a team. Problem-solving mindset and analytical thinking. High level of motivation and commitment. Willingness to travel (up to 50%). #J-18808-Ljbffr