Lead Video Ad Copywriter Job at Nashville Public Radio in New Bremen

WHO ARE WE?

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.

As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US?

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

COMPENSATION: $110,000 - $135,000 per year

MUST HAVE:

4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic
2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors
Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing
Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube

EXPERIENCE : 4–6 years of performance marketing copywriting experience, with 2+ years in a leadership or mentorship capacity

YOUR ROLE

Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning.

OUTCOMES

Brand Strategy & Creative Excellence Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning
Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting
Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance

Copywriting Leadership in Performance Marketing Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels
Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations
Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR
Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments

Innovation & Opportunity Sourcing Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data
Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue

Video Scriptwriting & Compliance Alignment Lead the development of compelling video scripts that drive performance and meet compliance standards
Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced
Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements

Team & Resource Management Manage a network of freelance writers and collaborators, ensuring high throughput and quality control
Own the budget and resource allocation for writing support while maximizing ROI
Build systems, workflows, and training resources to improve creative operations and knowledge sharing

COMPETENCIES

Strategic Copy Leadership: Develops and enforces standards, systems, and strategic messaging to drive scalable, high-conversion creative.
Analytical & Results-Driven: Applies data analysis to inform creative iterations, improving campaign performance through insight-led decision-making.
Creative Excellence: Demonstrates exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to clarity, tone, and compliance.
Collaborative: Partners cross-functionally with Compliance, Creative, Growth, and Data to align messaging with business objectives.
Proactive & Insightful: Identifies opportunities from market trends, consumer feedback, and channel data to inform high-performing copy strategies.
Mentorship & Ownership: Effectively leads contributors and freelancers while building scalable resources and systems for team success.

Total Compensation

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost-of-living adjustments.

Want to accelerate your career? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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In Summary: Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState . At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact . Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits .

En Español: Como Discovery and Conversion Company, nuestra misión es conectar a los consumidores con las principales marcas del mundo a través de contenido y tecnología basadas en datos. Con sede en el sur de Florida con un equipo remoto-primero que abarca más de 15 países, hemos construido una cultura de alto crecimiento y alto rendimiento donde la velocidad, propiedad e impacto medible impulsan el éxito. ¿Por qué unirse a nosotros? En Launch Potato, vas a acelerar tu carrera al obtener resultados, moverte rápido e impactar con un grupo global de personas de alto desempeño. OUTCOMES Brand Strategy & Creative Excellence Poseer la estrategia de escritura de marca en todos los canales de medios pagados, asegurando una voz, mensajería y posicionamiento consistentes Desarrollar, refinar y escalar playbooks que guien a la redacción de mensajes de alto rendimiento centrada en conversiones Establecer estándares creativos de calidad para copias publicitarias, páginas de destino, CTAs y scripts de vídeo para impulsar un mayor rendimiento del canal Copywriting Leadership in Performance Marketing Supervisar la velocidad y el desempeño de las redes sociales, búsqueda, visualización y programación. Equipo y gestión de recursos Manejar una red de escritores independientes y colaboradores, asegurando un alto rendimiento y control de calidad Propiciar el presupuesto y la asignación de recursos para el apoyo a la redacción al tiempo que maximiza el ROI Construir sistemas, flujos de trabajo y recursos de capacitación para mejorar las operaciones creativas y compartir conocimientos COMPETENCIES Liderazgo estratégico de copia: Desarrollar e implementar estándares, sistemas y mensajería estratégica para impulsar la creación escalable y alta conversión. Su paquete de compensación incluye un salario básico, bonos para compartir ganancias y beneficios competitivos. Launch Potato es una compañía impulsada por el rendimiento, lo que significa que una vez que se contrate, los aumentos futuros se basarán en el desempeño corporativo y personal, no en ajustes anuales del costo de vida. ¿Quieres acelerar tu carrera? solicita ahora! Desde el primer día, nos hemos comprometido a tener un equipo diverso e inclusivo y cultura. Nos sentimos orgullosos de ser una empresa de Igualdad de Oportunidades de Empleo. Valoramos la diversidad, equidad e inclusión. No discriminamos sobre la base de raza, religión, color, origen nacional, género (incluyendo embarazo, parto o afecciones médicas relacionadas), orientación sexual, identidad de género, expresión de sexo, edad, estatus como veterano protegido, estado como individuo con discapacidad protegida u otras características legalmente protegidas aplicables. #80Jff-188-Ljbf