Search Engine Optimization Specialist
PTR Global, Chelsea, MA, United States
???? Hiring: Senior Analyst Organic Search (SEO Analytics) | W2 Only
???? Location:
Boston, MA / Portsmouth, NH (Hybrid 2 days onsite preferred) ???? Remote:
Open if no local candidates identified ???? Duration:
12 Months (Contract-to-Hire) ???? About the Role We are seeking a
Senior Analyst Organic Search
to join a leading
financial services organization
and play a key role in shaping the future of SEO and digital discovery. This role will drive
SEO analytics, performance measurement, and strategic insights
across traditional search and emerging
GenAI-powered search platforms helping the business improve visibility, engagement, and overall digital performance. ???? Key Responsibilities Own SEO performance measurement across digital properties Build and maintain dashboards using: Power BI Google Search Console Adobe Analytics Analyze rankings, traffic, and visibility trends to drive optimization strategies Develop and maintain SEO valuation frameworks to connect performance to business outcomes Partner with cross-functional teams (Marketing, Analytics, UX) Conduct competitor analysis and market research Support reporting (MORs) and organic traffic insights ???? Strategic Impact Integrate SEO into broader marketing strategies with Paid Media & Analytics teams Analyze emerging trends in
GenAI search platforms
like: ChatGPT Perplexity AI Google Gemini Evaluate social and discovery signals (Reddit, TikTok, YouTube) impacting SEO Drive experimentation and advanced analytics to improve search performance ????? Required Skills & Experience 57+ years of experience in
SEO Analytics / Digital Marketing Analytics Strong expertise in SEO tools and platforms (Google Analytics, Search Console, etc.) Advanced analytical skills with ability to translate data into insights Strong communication and storytelling skills (PowerPoint) Experience working in enterprise or data-driven environments ? Preferred Qualifications Experience with SEO tools like Ahrefs, SEMrush Working knowledge of SQL, Python Background in Financial Services, Insurance, eCommerce, or SaaS Strong understanding of search algorithms and ranking signals ???? Interview Process 23 rounds (Video Interviews) ???? Important Notes W2 Only No C2C / No Third-Party Vendors Hybrid preferred (Boston / Portsmouth), remote considered if needed Strong focus on
SEO analytics + data-driven decision making
Boston, MA / Portsmouth, NH (Hybrid 2 days onsite preferred) ???? Remote:
Open if no local candidates identified ???? Duration:
12 Months (Contract-to-Hire) ???? About the Role We are seeking a
Senior Analyst Organic Search
to join a leading
financial services organization
and play a key role in shaping the future of SEO and digital discovery. This role will drive
SEO analytics, performance measurement, and strategic insights
across traditional search and emerging
GenAI-powered search platforms helping the business improve visibility, engagement, and overall digital performance. ???? Key Responsibilities Own SEO performance measurement across digital properties Build and maintain dashboards using: Power BI Google Search Console Adobe Analytics Analyze rankings, traffic, and visibility trends to drive optimization strategies Develop and maintain SEO valuation frameworks to connect performance to business outcomes Partner with cross-functional teams (Marketing, Analytics, UX) Conduct competitor analysis and market research Support reporting (MORs) and organic traffic insights ???? Strategic Impact Integrate SEO into broader marketing strategies with Paid Media & Analytics teams Analyze emerging trends in
GenAI search platforms
like: ChatGPT Perplexity AI Google Gemini Evaluate social and discovery signals (Reddit, TikTok, YouTube) impacting SEO Drive experimentation and advanced analytics to improve search performance ????? Required Skills & Experience 57+ years of experience in
SEO Analytics / Digital Marketing Analytics Strong expertise in SEO tools and platforms (Google Analytics, Search Console, etc.) Advanced analytical skills with ability to translate data into insights Strong communication and storytelling skills (PowerPoint) Experience working in enterprise or data-driven environments ? Preferred Qualifications Experience with SEO tools like Ahrefs, SEMrush Working knowledge of SQL, Python Background in Financial Services, Insurance, eCommerce, or SaaS Strong understanding of search algorithms and ranking signals ???? Interview Process 23 rounds (Video Interviews) ???? Important Notes W2 Only No C2C / No Third-Party Vendors Hybrid preferred (Boston / Portsmouth), remote considered if needed Strong focus on
SEO analytics + data-driven decision making