Digital Marketing Lead
Torq Coatings, Lombard, IL, United States
Digital Marketing Lead (Multi-Brand Growth Role)
Chicagoland (Hybrid Preferred)
$65,000 - $80,000 Base + Performance Bonuses (100k+ OTE)
Growth Path: Digital Marketing Director
Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button. About TO
R
Q Coatings TORQ Coa
t
ings is a fast-growing concrete floor coatings company expanding across the Midwest. We speci
a
lize in high-performance coating systems and deliver a premium customer experience through the TORQ Touch. We are b
u
ilding a portfolio of brands designed to dominate their markets through elite marketing, strong systems, and relentless execution. ⸻ The Op
p
o
r
tunity We’re lo
o
king for a highly analytical Digital Marketing Manager who can own and scale marketing across multiple brands, markets, and channels. This is
a
high-impact role with a clear path to Digital Marketing Director. You won’
t
just execute.You’ll bu ild, optimize, and help lead the marketing function as we scale. Your mis
s
ion:Drive pro fitable growth. Build systems. Make every brand impossible to ignore. ⸻ What Y
o
u
’
ll Own
Paid Media (Multi-Brand Execution) • Plan, launch, and scale campaigns across Meta, Google (Search, Display, LSA), YouTube, and TikTok • Abilit y to manage campaigns across multiple brands simultaneously • Alloca te budgets across markets based on performance • Test c reatives, audiences, and offers • Optimi ze for CPL, CAC, and ROAS
Connected TV (CTV) • Launch and manage campaigns across Hulu, Roku, YouTube TV, and programmatic platforms • Build geo-targeted campaigns by market • Integr ate CTV into full-funnel strategy • Track performance through attribution and lift metrics
Media Buying & Partnerships • Work w ith outside partners and agencies to negotiate and execute media buys (TV, radio, and other channels) • Evalua te opportunities across traditional and digital channels • Hold p artners accountable to performance and ROI
Analytics & Performance (Highly Analytical Operator) • Track CPL, CAC, ROAS, and full funnel conversion rates • Build dashboards across brands and markets • Identi fy inefficiencies and scaling opportunities • Own at tribution and performance clarity
Website & Conversion Optimization • Optimi ze landing pages, funnels, and user experience • A/B te st messaging, headlines, and CTAs • Improv e conversion rates across all brands
Automation & Systems • Build workflows using Zapier, CRM systems (Builder Prime or similar), SMS, and email • Impro ve speed-to-lead and pipeline performance • Ensur e proper lead routing across brands and market
s Digital Presence & Brand Visibility • Ensur e visibility across paid channels, search (SEO + GBP), and web • Expan d reach across new platforms and markets • Maint ain consistency while adapting per bran
d Strategy, Leadership & Growth • Own t he digital marketing roadmap across all brands • Alloc ate budgets dynamically based on performance • Work directly with a visionary founder on growth strategy • Build and document scalable marketing systems • Help hire, train, and lead future marketing team members • Grow into a Digital Marketing Director role as the company scales ⸻ Who T
h
i
s
Is For • Highl y analytical and data-driven • Able to manage multiple brands and campaigns at once • A bui lder who wants to create systems and scale something big • Stron g ownership mindset with leadership potential • Excit ed to work alongside a visionary founder and grow into a leadership role ⸻ Who T
h
i
s
Is NOT For • Someo ne who only executes without thinking strategically • Someo ne who avoids data, reporting, or accountability • Someo ne who cannot handle multiple moving parts • Someo ne not interested in growth or leadership ⸻ Quali
f
i
c
ations • 3+ ye ars in paid media / performance marketing • Prove n experience managing multi-channel campaigns • Exper ience managing campaigns across multiple brands preferred • Stron g understanding of analytics, attribution, and tracking • Exper ience with Zapier or automation tools • Websi te/CRO experience • Bonus : Home services or local lead generatio
n
xsgimln MUST HAVE: • Hand s-on Meta (Facebook & Instagram) media buying experience with a proven track record of managing and scaling campaigns ⸻ What
S
u
ccess Looks Like • Impr oved CPL, CAC, and ROAS across brands • Incr eased lead volume and quality • High er website conversion rates • Stro ng appointment set and close rates • Scal able growth across multiple markets ⸻ Why
J
o
i
n TORQ • Clea r path to Digital Marketing Director • Oppo rtunity to build and lead a marketing department • Work directly with a visionary founder • Real budget across paid media, CTV, and traditional channels • Grou nd-floor opportunity with serious upsi de
Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button. About TO
R
Q Coatings TORQ Coa
t
ings is a fast-growing concrete floor coatings company expanding across the Midwest. We speci
a
lize in high-performance coating systems and deliver a premium customer experience through the TORQ Touch. We are b
u
ilding a portfolio of brands designed to dominate their markets through elite marketing, strong systems, and relentless execution. ⸻ The Op
p
o
r
tunity We’re lo
o
king for a highly analytical Digital Marketing Manager who can own and scale marketing across multiple brands, markets, and channels. This is
a
high-impact role with a clear path to Digital Marketing Director. You won’
t
just execute.You’ll bu ild, optimize, and help lead the marketing function as we scale. Your mis
s
ion:Drive pro fitable growth. Build systems. Make every brand impossible to ignore. ⸻ What Y
o
u
’
ll Own
Paid Media (Multi-Brand Execution) • Plan, launch, and scale campaigns across Meta, Google (Search, Display, LSA), YouTube, and TikTok • Abilit y to manage campaigns across multiple brands simultaneously • Alloca te budgets across markets based on performance • Test c reatives, audiences, and offers • Optimi ze for CPL, CAC, and ROAS
Connected TV (CTV) • Launch and manage campaigns across Hulu, Roku, YouTube TV, and programmatic platforms • Build geo-targeted campaigns by market • Integr ate CTV into full-funnel strategy • Track performance through attribution and lift metrics
Media Buying & Partnerships • Work w ith outside partners and agencies to negotiate and execute media buys (TV, radio, and other channels) • Evalua te opportunities across traditional and digital channels • Hold p artners accountable to performance and ROI
Analytics & Performance (Highly Analytical Operator) • Track CPL, CAC, ROAS, and full funnel conversion rates • Build dashboards across brands and markets • Identi fy inefficiencies and scaling opportunities • Own at tribution and performance clarity
Website & Conversion Optimization • Optimi ze landing pages, funnels, and user experience • A/B te st messaging, headlines, and CTAs • Improv e conversion rates across all brands
Automation & Systems • Build workflows using Zapier, CRM systems (Builder Prime or similar), SMS, and email • Impro ve speed-to-lead and pipeline performance • Ensur e proper lead routing across brands and market
s Digital Presence & Brand Visibility • Ensur e visibility across paid channels, search (SEO + GBP), and web • Expan d reach across new platforms and markets • Maint ain consistency while adapting per bran
d Strategy, Leadership & Growth • Own t he digital marketing roadmap across all brands • Alloc ate budgets dynamically based on performance • Work directly with a visionary founder on growth strategy • Build and document scalable marketing systems • Help hire, train, and lead future marketing team members • Grow into a Digital Marketing Director role as the company scales ⸻ Who T
h
i
s
Is For • Highl y analytical and data-driven • Able to manage multiple brands and campaigns at once • A bui lder who wants to create systems and scale something big • Stron g ownership mindset with leadership potential • Excit ed to work alongside a visionary founder and grow into a leadership role ⸻ Who T
h
i
s
Is NOT For • Someo ne who only executes without thinking strategically • Someo ne who avoids data, reporting, or accountability • Someo ne who cannot handle multiple moving parts • Someo ne not interested in growth or leadership ⸻ Quali
f
i
c
ations • 3+ ye ars in paid media / performance marketing • Prove n experience managing multi-channel campaigns • Exper ience managing campaigns across multiple brands preferred • Stron g understanding of analytics, attribution, and tracking • Exper ience with Zapier or automation tools • Websi te/CRO experience • Bonus : Home services or local lead generatio
n
xsgimln MUST HAVE: • Hand s-on Meta (Facebook & Instagram) media buying experience with a proven track record of managing and scaling campaigns ⸻ What
S
u
ccess Looks Like • Impr oved CPL, CAC, and ROAS across brands • Incr eased lead volume and quality • High er website conversion rates • Stro ng appointment set and close rates • Scal able growth across multiple markets ⸻ Why
J
o
i
n TORQ • Clea r path to Digital Marketing Director • Oppo rtunity to build and lead a marketing department • Work directly with a visionary founder • Real budget across paid media, CTV, and traditional channels • Grou nd-floor opportunity with serious upsi de