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Director of PR & Brand Marketing

Sausalito, CA

The Director of PR & Brand Marketing is an integral member of the Brand team at Serena & Lily and is responsible for shaping and amplifying Serena & Lily’s brand presence through earned media, partnerships, tastemaker strategy, and organic social media. This role sits at the intersection of brand narrative, cultural relevance, and interior design leadership, ensuring Serena & Lily shows up thoughtfully, consistently, and distinctively across the media, interior design, and retail landscape.

You will lead the strategy and execution of public relations and brand marketing initiatives that build awareness, deepen emotional connection with our customer, and reinforce Serena & Lily’s position as a leading voice in home, design, and lifestyle. This role reports to the VP of Brand and partners closely with the CMO, Editorial Director, Creative, Merchandising, and Design teams.

This is a hands-on, highly collaborative role for a strategic thinker, tastemaker, and relationship-builder who understands how modern brands earn attention, not just buy it.

RESPONSIBILITIES:

Brand Strategy, PR & Earned Media

Lead the strategic vision and execution of Serena & Lily’s public relations and brand marketing efforts, aligning earned media and storytelling with seasonal priorities and long-term brand goals.
Serve as the primary point of contact for the retained PR agency, setting strategy, guiding pitches, and ensuring alignment with brand positioning.
Concept, pitch, and secure top-tier national and regional media placements across home, design, lifestyle, travel, and adjacent categories.
Own, maintain, and grow national and regional media lists, with particular focus on Serena & Lily Design Shop markets.
Oversee media outreach related to new product launches, brand initiatives, partnerships, and company announcements.
Act as a communications lead during sensitive moments, including crisis communications as needed.
Monitor, analyze, and report on earned media performance monthly and quarterly, with clear benchmarks and year-over-year insights.
Consult with the CMO on annual and quarterly print and brand marketing plans with an eye toward strengthening editorial relationships and earned exposure.
Collaborate on brand-defining activations and events with Marketing, Editorial, and Creative teams.
Partner closely with the Editorial Director to develop compelling brand narratives that support seasonal storytelling, product launches, and strategic initiatives.
Collaborate with Design and Merchandising to translate product insights into compelling media angles, partnerships, and storytelling moments.

Brand Partnerships & Organic Social

Develop and lead brand-elevating partnerships that expand reach, relevance, and cultural credibility. (Interior Design/ Hospitality/ Tastemaker)
Identify, cultivate, and manage relationships with designers, creators, influencers, and tastemakers who authentically align with the Serena & Lily aesthetic and values.
Own organic social strategy in partnership with Social Media Manager, ensuring social presence reinforces brand narratives, complements broader marketing efforts, and remains relevant.
Oversee influencer gifting and collaboration strategy, balancing long-term relationships with emerging talent.
Stay deeply attuned to the evolving social and creator landscape, identifying new opportunities across platforms such as Instagram, TikTok, Pinterest, ShopMy, and Substack.

Team Leadership & Operations

Manage and mentor a small, high-impact team, including direct reports executing influencer and social programs.
Oversee the product sample library, ensuring accurate tracking, availability, and inventory accountability.
Refine processes, tools, and workflows to improve efficiency, clarity, and results.

REQUIREMENTS:

10+ years of experience in public relations and brand marketing, ideally within home, lifestyle, fashion, or design-driven consumer brands.
Proven success securing high-quality earned media and building long-term relationships with editors, designers, influencers, and cultural tastemakers.
Strong leadership experience managing and developing a collaborative team.
A refined storyteller with exceptional writing, editing, and verbal communication skills.
Deep understanding of modern brand building, including, organic social, partnerships, influencer marketing and experiential storytelling.
Strategic thinker with strong creative instincts and a sharp point of view on design, culture, and lifestyle.
Highly collaborative partner who thrives working cross-functionally with Creative, Editorial, Merchandising, and Marketing teams.
Comfortable operating with both vision and detail—able to set strategy while remaining hands-on.
Calm, confident presence with experience serving as a senior brand representative.
Passion for interior design and a deep affinity for the Serena & Lily brand.

COMPENSATION:

$150-170k per year is the anticipated starting base pay for this role. This range represents the low and high end of the anticipated base salary range for this role. The actual base pay is dependent upon many factors, such as: experience, education, and skills.
Employees (and their families) are covered by medical, dental, vision, and basic life insurance should they choose to participate in Serena & Lily’s benefits. Employees can enroll in our company’s 401k plan. During the first year of employment, full-time employees accrue twenty-one days of PTO and seven paid holidays throughout the year.

","shortDescription","

Director of PR & Brand Marketing

Sausalito, CA

The Director of PR & Brand Marketing is ...","promoted","title","Director of Public Relations & Brand Marketing","duration","","experienceLevel","displayThumbnail","location","locations",[64],"id",["B","3062655969"],"displayHeadline","Work at Serena & Lily","category","Marketing & Communications","displayPublishedAt","2 days ago","displayUrl","/jobs/3062655969-director-of-public-relations-brand-marketing","shortTitle","shortLocation","San Francisco, CA, United States","searchCompanyPath","/jobs?keyword=Serena+%26+Lily","searchLocationPath","/jobs?location=San+Francisco%2C+CA%2C+United+States","searchTitlePath","/jobs?keyword=Director+of+Public+Relations+%26+Brand+Marketing",{"_65":66,"_67":68,"_69":70,"_71":72,"_73":74},"country","United States","city","San Francisco","formatted","San Francisco, CA, United States, 94199","state","CA","postal_code","94199",["D",1775347200000],[81],["B","3062655751"],"/jobs/3062655751-director-of-public-relations-brand-marketing","Hayward, CA, United States","/jobs?location=Hayward%2C+CA%2C+United+States",{"_65":66,"_67":82,"_69":83,"_71":72,"_73":84},"Hayward","Hayward, CA, United States, 94557","94557",["D",1775347200000],"Dine Brands Global","10 West Walnut Street\n Pasadena, CA 91103\n

Based inPasadena, California,Dine Brands Global, Inc.(NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar, IHOP and Fuzzy's Taco Shop brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company's website located atwww.dinebrands.com.

IHOP is seeking a Manager, Product Calendar Marketing to help shape our marketing calendar and deliver craveable experiences to millions of guests. This role drives strategy, campaign execution, and core menu planning-bringing bold ideas to life across every season. If you're ready to make an impact for IHOP guests across the country, we want to hear from you!

A key member of the IHOP Brand Calendar Strategy team, the Manager, Product Calendar Marketing will lead the planning and execution of IHOP's marketing calendar, ensuring campaigns and menu initiatives align with brand strategy and deliver measurable results.

This role partners cross-functionally to bring to life product launches, value menus, seasonal promotions, and core menu cycles, driving traffic and check growth while maintaining consistency and profitability across all touchpoints.

Reporting to the Director, Brand Calendar & Product, this role will also be responsible for managing the Associate Manager, Product Calendar Marketing.

Key Responsibilities

Strategy & Planning

Contribute to development and optimization of product and marketing strategies including menu, value and LTO in partnership with Brand Calendar & Product leadership.
Monitor business and menu performance to inform future campaign and core menu development and achieve brand goals.

Calendar Planning

Support marketing calendar planning via development and recommendation of sales driving programs and manage updates, with an aim to be planning 18 months out.
Lead brainstorms for traffic and check driving initiatives, partner with strategy team for opportunity sizing, and prepare recommendations for leadership and franchisee committees for support.
Partner with project management and brand leadership on franchisee support for value advertising.

Campaign Execution

Draft integrated briefs for campaigns grounded in insights with aligned objectives and clear key messages. Coordinate reviews up through brand leadership and lead effective cross-functional briefing presentations.
Serve as point of contact for campaign details, merchandising plans, timelines and pivots. Draft systemwide communications for necessary campaign updates.
Review creative and training materials for product accuracy and consistency and to ensure key messages are pulled through.
Lead product execution for calendar launches, leveraging successfully tested menu items or new product development when necessary. Present insights, test results, overall rationale and performance expectations for product decisions to ensure alignment across cross-functional teams, leadership, and franchisee committees.
Prepare new products for implementation including recipe reviews, forecasting, procurement, and supply monitoring with cross-functional and supply chain teams. Manage budget for any obsolete inventory.
Lead any changes in menu item positioning, naming, etc. following pipeline testing and coordinate required research with consumer insights.
Monitor campaign performance to recommend follow-up support or updates and contribute to post-campaign analysis.

Core Menu Execution

Drive strategy for core menu cycles, including performance analysis and optimization.
Own recommendations for product additions, modifications and deletions and manage alignment up through leadership to deliver on menu strategy and profitability goals. Participate in recipe reviews and recommendation share-outs.
Develop core creative briefs, applying past menu learnings and research to maximize profitability, and lead the team in creative reviews.
Partner on menu simplification initiatives, product profitability initiatives, and oversee non-traditional and coffee menus.

Leadership

Lead associate marketing manager and provide coaching and guidance.
Develop strong cross-functional relationships and is respected as a leader and subject matter expert internally and externally.
Able to effectively influence to achieve mutual business success
Take initiative to stay one step ahead of decisions and communication.
Understand the importance of being nimble and can quickly pivot self and team, if a project is directed differently by leadership.
Support positive partnerships with the franchise community and with key vendors
Present projects with clarity and enthusiasm to the cross-functional team, leadership & franchisees.

Qualifications

College degree required; MBA preferred
4+ years of experience in product development, innovation, or brand management in a national chain restaurant or consumer products goods (CPG) environment required
Exceptional planning and project management skills required; ability to manage multiple projects of complex scope
Ability to influence cross-functional teams and franchise partners.
Passion for food and consumer insights
Experience leading a team of direct reports
Demonstrable knowledge of tactical planning and analytical evaluation
Ability to prioritize, problem-solve and respond quickly to changes in direction
Excellent customer service, ability to establish strong working relationships with internal/external partners and lead cross-functional team
Strong organization and attention to detail
Strategic thinker with strong negotiation, presentation, and written/verbal communication skills
Proficient in Microsoft Office
Target Base Salary $115k-$130k depending on experience

Equal Employment Opportunity Statement

Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and/or other applicable laws and regulations in other jurisdictions.

For information on how we collect and use your personal information, please visit our Applicant & Employee Privacy Notice.

","10 West Walnut Street\n Pasadena, CA 91103\n

Based inPasadena, California,Dine Brands Global, Inc.(NYSE: DIN), through its sub...","Manager, Product Calendar Marketing (IHOP)","Full Time",[99],["B","3014577053"],"Work at Dine Brands Global","/jobs/3014577053-manager-product-calendar-marketing-ihop","Pasadena, CA, United States","/jobs?keyword=Dine+Brands+Global","/jobs?location=Pasadena%2C+CA%2C+United+States","/jobs?keyword=Manager%2C+Product+Calendar+Marketing+%28IHOP%29",{"_65":66,"_67":100,"_69":101,"_71":72,"_73":102},"Pasadena","Pasadena, CA, United States, 91122","91122",["D",1775242800000],"Din Tai Fung North America","A leading restaurant group is seeking a Total Rewards Specialist II to manage and improve compensation and benefits programs. In this hybrid role based in Arcadia, California, you will collaborate with multiple departments to ensure compliance and support business objectives. The ideal candidate will have a bachelor's degree and over three years of experience in total rewards. Competitive pay, benefits, and opportunities for growth are offered.\n#J-18808-Ljbffr\n","A leading restaurant group is seeking a Total Rewards Specialist II to manage and improve compensation and benefits programs. In this hybrid role b...","Senior Total Rewards Specialist II - Hybrid CA",[117],["B","3137425524"],"Work at Din Tai Fung North America","3 days ago","/jobs/3137425524-senior-total-rewards-specialist-ii-hybrid-ca","Arcadia, CA, United States","/jobs?keyword=Din+Tai+Fung+North+America","/jobs?location=Arcadia%2C+CA%2C+United+States","/jobs?keyword=Senior+Total+Rewards+Specialist+II+-+Hybrid+CA",{"_65":66,"_67":118,"_69":119,"_71":72,"_73":120},"Arcadia","Arcadia, CA, United States, 91006","91006",["D",1775242800000],"The base salary or hourly wage range for this role will vary based on multiple factors, including but not limited to prior experience, relevant expertise, current business needs, and market factors. Range is not inclusive of potential bonus or benefits. Your recruiter can share more information about the salary range and other factors during the hiring process.

DIN TAI FUNG RESTAURANTS\nJob Title: Total Rewards Specialist II\nCompensation: $135,000 - $165,000 Annual Salary\nLocation: Hybrid, Din Tai Fung - Corporate Office in Arcadia, California

About Us\nDin Tai Fung (DTF) is a globally celebrated, family-owned restaurant brand founded in 1972 and internationally renowned for its iconic Xiao Long Bao. With more than 170 locations across 13 countries including 20 in North America. DTF is Michelin‑recognized and admired for its uncompromising quality, authentic flavors, and warm, gracious hospitality. Each location delivers an elevated yet inviting cultural dining experience designed to delight guests on any occasion.

Benefits and Perks

Competitive Pay & Benefits

Employer Contribution for individuals and eligible dependents' medical insurance

Dental, Vision, and Life Insurance

Health Savings Account (HSA)

Commuter Spending Accounts

401(k) Plan with company match

Employee Assistance Program

Discounts through BenefitHub

Employee Meal Discounts

Paid Time Off (PTO) to support work‑life balance (accrued based on length of service)

Paid Sick Leave (PSL) to care for your health or loved ones

Quarterly Wellness Days - extra time off to recharge every season

Bonus Eligible

Opportunities for growth; we love promoting within

About The Role\nThe Total Rewards Specialist II is responsible for administering, executing, and continuously improving Din Tai Fung’s total rewards programs, including compensation, incentives, and benefits. This role partners closely with People & Culture, Finance, People Technology, and external vendors to ensure programs are compliant, competitive, and clearly understood by team members and leaders. The Specialist plays a critical role in translating Total Rewards strategy into day‑to‑day execution by supporting performance cycles, incentive programs, job architecture, pay equity analyses, and rewards‑related education. This role ensures operational excellence, data integrity, and consistent program delivery while providing insights and recommendations to the Total Rewards Leader to support business objectives and talent engagement.

Responsibilities\nIncentive & Program Administration

Administer short- and long-term incentive programs, including processing changes, tracking eligibility, and supporting payouts.

Administer relocation programs and manage vendor relationships.

Support annual and off-cycle performance and compensation cycles through reporting, data validation and system updates.

Maintain compensation modules in the HRM/People Technology system to ensure data accuracy and reporting integrity.

Conduct annual pay equity analyses annually and prepare summary reports for leadership.

Generate regular reporting and metrics to support decision-making and program effectiveness.

Partner with HRBPs, Finance, and department leaders to ensure programs are executed consistently and understood across the organization.

Process Improvement & Auditing

Ensure compliance with FLSA and compensation policies.

Conduct periodic audits of rewards programs to ensure compliance with policies and legal requirements.

Identify opportunities for process improvements in compensation, incentive, and benefits administration.

Recommend enhancements to programs and processes based on audit results, trends, and industry best practices.

Job Architecture & Pay Structure Maintenance

Maintain job descriptions for Restaurant Support Center roles and ensure accuracy of responsibilities, duties, and requirements.

Support job evaluations and market analysis to ensure internal equity and external competitiveness.

Maintain pay structure documentation, and support updates as business needs evolve.

Recommend enhancements based on audit findings, trends, and industry best practices.

SOPs, Training & Education

Develop and maintain standard operating procedures (SOPs) for total rewards processes.

Create and facilitate education sessions for team members and leaders on compensation, incentives, and benefits programs.

Benefits & Other Total Rewards Support

Assist with benefits administration, including executive physicals, deferred compensation, and other specialty programs.

Support severance processes by calculating costs, preparing communications, and coordinating with vendors.

Job Requirements

Bachelor’s degree in Human Resources, Business, Finance, or a related field

3+ years of experience in Total Rewards, Compensation, and/or Benefits

Experience working with HRIS platforms

Strong analytical skills with the ability to interpret and apply data to support decision-making

High attention to detail and accuracy

Clear, concise, and effective written and verbal communication skills

Ability to collaborate cross-functionally and build strong professional relationships

Preferred Requirements

WorldatWork Certified Compensation Professional (CCP) Certification

Essential Functions

Ability to sit/stand at a computer for extended periods

Ability to travel occasionally to restaurant locations

NOTE: This job description in no way states or implies that these are the only duties to be performed by the employee occupying the position. Employees will be required to perform any other job‑related duties assigned by their supervisor.

Equal Opportunity Employer\nDin Tai Fung is an E‑Verify and Equal Opportunity Employer and complies with the Fair Chance Initiative.

Din Tai Fung is an Equal Employment Opportunity Employer – M/F/D/V. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

As part of our hiring process, Din Tai Fung uses E‑Verify to confirm employment eligibility for all newly hired employees. E‑Verify is an internet‑based system that allows employers to compare information from an employee's Form I‑9 to the U.S. Department of Homeland Security and Social Security Administration records. This verification confirms an employee’s eligibility to work in the United States. Din Tai Fung complies fully with all Equal Employment Opportunity laws, ensuring no discrimination based on national origin or citizenship status. Din Tai Fung is committed to employing only individuals who are authorized to work in the United States and who comply with applicable immigration and employment law. As a condition of employment, every individual must provide satisfactory evidence of their identity and legal authority to work in the United States. If the employee cannot verify their right to work in the United States within the time permitted by laws, the Company will be required to terminate their employment immediately. To learn more about E‑Verify, please visit: https://www.e‑verify.gov/employees.

Applicants must be 18 years or older.

U.S. Employment Eligibility\nIn the United States, Din Tai Fung North America participates in E‑Verify to confirm work authorization for all new hires. To learn more, please visit: https://www.e‑verify.gov/employees.

#J-18808-Ljbffr\n","The base salary or hourly wage range for this role will vary based on multiple factors, including but not limited to prior experience, relevant exp...","Total Rewards Specialist II",[129],["B","3137540121"],"/jobs/3137540121-total-rewards-specialist-ii","/jobs?keyword=Total+Rewards+Specialist+II",{"_65":66,"_67":118,"_69":119,"_71":72,"_73":120},1072,"name","Hearst Television","agency","logo","slug","hearst-television","

Every career with Hearst Television is like a story. How it develops, where it takes you, the milestones you reach along the way – you’ve got a lot to look forward to as your unique career story unfolds. Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving nearly three dozen U.S. cities, reaching 24 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content across more than 120 video channels, including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella, and more. Hearst Television is recognized as one of the industry's premier companies. It has been honored with numerous awards for distinguished journalism and industry innovation, including the Walter Cronkite Award for political journalism, the national Edward R. Murrow Award, the DuPont-Columbia Award, and the George Foster Peabody Award.

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