Senior Marketing Manager | Bilingual Mandarin
Vertex Hospitality Management Group, Flushing, NY, United States
Marketing Manager
Manage and execute marketing campaigns across various channels, including digital, social media, print, and in-store promotions. Collaborate with operations team leaders to ensure marketing initiatives align with brand identity and business objectives. Analyze market trends, customer insights, and competitive landscape to inform marketing strategies. Ensure consistent brand messaging and positioning across all marketing channels. Oversee the creation and distribution of marketing collateral, including menus, signage, and promotional materials. Manage digital marketing initiatives, including website management, SEO/SEM, email marketing, and social media campaigns. Track and analyze digital marketing performance metrics, providing insights and recommendations for improvement. Engage with customers on social media platforms, responding to inquiries and fostering positive brand interaction. Identify and develop strategic partnerships to enhance brand visibility and drive sales. Plan and execute local store marketing (LSM) initiatives and promotional events to increase customer traffic and engagement. Collaborate with operations and sales teams to ensure promotional activities are effectively implemented at the unit level. Assist in managing the marketing budget, ensuring efficient allocation of resources for maximum ROI. Prepare regular reports on marketing performance, campaign effectiveness, and key metrics for review by the Operations brand leaders. Monitor and track marketing expenditures to ensure alignment with budgetary goals. Provide guidance and support to the marketing team, fostering a collaborative and results-driven environment. Assist in training and mentoring junior marketing staff, ensuring they have the skills and knowledge to execute marketing initiatives effectively. Collaborate with cross-functional teams, including operations, sales, and finance, to ensure alignment and integration of marketing strategies. Additional responsibilities as assigned. Strong knowledge of digital marketing, including social media, email marketing, and SEO/SEM. Proven ability to manage multiple projects and meet deadlines in a fast-paced environment. Excellent communication, presentation, and interpersonal skills. Creative thinking with a keen eye for detail and a passion for brand storytelling. Proficiency in marketing software and tools, such as CRM systems, analytics platforms, and design software (e.g., Adobe Creative Suite). Proficiency in using Microsoft Office applications and marketing software/tools. Adaptability and a willingness to learn. Attention to detail and a creative mindset. Bilingual Mandarin preferred. Ability to travel to new openings/other restaurant locations as needed. Ability to work primarily on-site at the head office in Flushing, NY. Bachelor's degree in Marketing, Business, Communications, or a related field. 7+ years of experience in marketing, with at least 3 years in a restaurant or hospitality environment. Previous experience in a supervisory role is required.
Manage and execute marketing campaigns across various channels, including digital, social media, print, and in-store promotions. Collaborate with operations team leaders to ensure marketing initiatives align with brand identity and business objectives. Analyze market trends, customer insights, and competitive landscape to inform marketing strategies. Ensure consistent brand messaging and positioning across all marketing channels. Oversee the creation and distribution of marketing collateral, including menus, signage, and promotional materials. Manage digital marketing initiatives, including website management, SEO/SEM, email marketing, and social media campaigns. Track and analyze digital marketing performance metrics, providing insights and recommendations for improvement. Engage with customers on social media platforms, responding to inquiries and fostering positive brand interaction. Identify and develop strategic partnerships to enhance brand visibility and drive sales. Plan and execute local store marketing (LSM) initiatives and promotional events to increase customer traffic and engagement. Collaborate with operations and sales teams to ensure promotional activities are effectively implemented at the unit level. Assist in managing the marketing budget, ensuring efficient allocation of resources for maximum ROI. Prepare regular reports on marketing performance, campaign effectiveness, and key metrics for review by the Operations brand leaders. Monitor and track marketing expenditures to ensure alignment with budgetary goals. Provide guidance and support to the marketing team, fostering a collaborative and results-driven environment. Assist in training and mentoring junior marketing staff, ensuring they have the skills and knowledge to execute marketing initiatives effectively. Collaborate with cross-functional teams, including operations, sales, and finance, to ensure alignment and integration of marketing strategies. Additional responsibilities as assigned. Strong knowledge of digital marketing, including social media, email marketing, and SEO/SEM. Proven ability to manage multiple projects and meet deadlines in a fast-paced environment. Excellent communication, presentation, and interpersonal skills. Creative thinking with a keen eye for detail and a passion for brand storytelling. Proficiency in marketing software and tools, such as CRM systems, analytics platforms, and design software (e.g., Adobe Creative Suite). Proficiency in using Microsoft Office applications and marketing software/tools. Adaptability and a willingness to learn. Attention to detail and a creative mindset. Bilingual Mandarin preferred. Ability to travel to new openings/other restaurant locations as needed. Ability to work primarily on-site at the head office in Flushing, NY. Bachelor's degree in Marketing, Business, Communications, or a related field. 7+ years of experience in marketing, with at least 3 years in a restaurant or hospitality environment. Previous experience in a supervisory role is required.