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Head of Marketing

Alsip-Merrionette Park Public Library District, Chicago, IL, United States


Huntley Area Public Library District—Head of Marketing

The Huntley Area Public Library District, a busy, mid-sized suburban library serving a population of approximately 44,000 citizens in and around the Village of Huntley, Illinois (a far northwest suburb of Chicago), is seeking a Head of Marketing to help us fulfill our mission to the community we serve.

What we offer

Competitive salary (Range: $52,000-$64,000 to start, depending on qualifications)

Health, dental, and vision insurance

Paid time off

What we need Overview: Responsible for managing library publicity, web content, public information, brand identity, seeking out alternate funding sources, staff events (as needed), preparing grant proposals and state reports, and related duties in cooperation with other staff. Internally and externally, promotes use of and understanding of the library’s mission, services, procedures, and policies.

The successful candidate must have knowledge of library technology, strong organizational skills, and must be able to work collaboratively with staff and other managers. This position reports to the Library Director and has a leadership role in the library.

Essential Job Functions

Develops and implements annual and long-range marketing plans to promote community awareness of library services and programs

Creates and organizestimelylibrary public relations and publicity in all formats, such as social media posts, email messages, news releases, newsletters, presentations, displays, flyers, and other promotional materials

Maintains, develops, and updates the library’s web content. Makes and implements recommendations on improving/redesigning the library’s web content. Ensures the library’s web content and digital services are in compliance with the Web Content Accessibility Guidelines according to ADA regulations. Provides technical support and training to staff members developing and maintaining web content and digital services.

Acts as library public relations representative with media, community organizations, and other forums

Builds partnerships between the library and other businesses, organizations, and public entities;representsthe library at community meetings including governmental meetings

Organizes library-wide promotions andspecial events

Oversees library participation in community events

Establishes good working relationships with media representatives and relevant vendors

Researchanddevelopgrant proposals with Director and staff input. Follows through with grants to ensure completion, proper paperwork, filing, and reports

Collaborates with Friends Foundation on fundraising for the library, including special programs, direct appeals, grant writing, and plannedgiving

Completes reports for filing with the Illinois State Library, State of Illinois, and federal government

Gives presentations on library services to community groups in cooperation with other staff

Takes photographs of library services for publication, displays, and distribution to the media

Responsible formaintainingcollection of library publicity, publications, and photographs

Manages the Marketing Department which includes supervising and evaluating the work of a full-time Marketing Assistant-Content Developer

Participates in professional activities and attends approved workshops and conferences

Requests quotes for graphics projects and collaborates with staff on orders

In charge of library signage: digital and paper

Necessary Knowledge, Skills, and Abilities

Excellent writing and other communication skills

Experienced public speaker

Ability to serve with a diverse group of people

Proventrack recordfor fundraising and grant writing

Ability to multitask and meet deadlines.

Ability tomaintainconfidentiality when appropriate

Ability to interview, select, and train staff

Experienced and knowledgeable using various marketing platforms including Adobe Creative Cloud, Canva, Microsoft 365, Google Workspace, WordPress, andsimilar products

Experience working with various AI tools for marketing purposes

Ability to interpret library policies in a diplomatic and sensitive manner

Ability to transport library materials and displays to other sites

In compliance with the Americans with Disabilities Act, the following represent the physical and environmental demands of this position: this position requires approximately equal amounts of time spent standing, walking, and sitting. Lifting, pushing/pulling, and carrying of objects weighing up to 25 pounds is sometimes required. Climbing, stooping, kneeling, crouching, twisting, and bending are sometimes required. Repetitive movements of the hands and arms are sometimes required. Audio, visual, and verbal functions are essential to performing this position.

Minimum Qualifications

Requires a Bachelor’s degree in marketing, public relations, communications, or similar field

A total of at least three years of successful experience in the field of marketing and fundraising, preferably for governmental or non-profit agencies

Two years of management or supervisory experience preferred

A valid driver’s license and access to a vehicle is required

Excellent communication and interpersonal skills

Strong leadership and project management skills

Strong analytical and problem-solving skills

Onsite for working hours unless offsite for specific job duties.

Must be able to work some nights and weekends.

How to apply To be considered for this position, please submit a cover letter and resume with relevant references toresume@huntleylibrary.org . Links to online portfolios or samples of work product may be included when applying. The library will conduct a background check for the successful candidate. EOE

Huntley Area Public Library District 11000 Ruth Road Huntley , IL 60142

Location Huntley Area Public Library District, McHenry County

Hours 40 hours per week, with occasional evenings and weekends required

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