Product Marketing Manager, Stablecoin Payments
talents lab, New York, NY, United States
The Company
A stablecoin-native business finance platform backed by top-tier investors. The product is a business account on stablecoin rails: global accounts, cross-border payments, cards, invoicing, and yield. Built by the team behind one of the most widely used multisig solutions in crypto, securing $15B+ in assets. Over 500 businesses use the platform today. Stablecoins crossed $300B in circulation and real businesses are using them for cross-border settlements, contractor payments, and treasury operations. This is a new category with no established playbook and no dominant competitor.
The Role We are looking for a
Product Marketing Manager
who will own how the company is positioned, messaged, and sold across every audience and every stage.
This is not a content role, a brand role, or a supporting function. You define the narrative. You turn features into business value, demos into closed deals, and a nascent category into a story the market understands and remembers.
You will be an
early marketing hire
working directly with product, sales, and engineering to make sure the story is consistent and compelling from first touch to expansion. There is no playbook to copy. Stablecoin-native business finance is a category being built in real time, and you will help define it.
This role suits someone who has owned product positioning and GTM at a B2B fintech or crypto company, can write a sales deck that actually closes deals, and gets excited about building messaging frameworks from scratch.
If your background is primarily content, community, or brand without direct PMM ownership, this is not the right fit.
Location Remote, global.
What You Will Do
Define product positioning: what the company is, who it is for, and why it wins
Own messaging for every feature, translating technical specs into business value
Build and maintain the messaging framework that keeps everything consistent across channels
Partner with product, design, and content to turn releases into adoption
Own launch messaging and assets for both self-serve and sales-assisted motions
Build sales collateral that closes deals: decks, one-pagers, case studies, battlecards, partner content
Own competitive intelligence and keep the sales team armed at all times
Partner with the GTM engineer on lifecycle communications that drive activation
Own product copy and in-app messaging across the user journey
What You Bring to the Table
5+ years in product marketing, with B2B experience, preferably in stablecoins, crypto
Launches you can point to that moved the needle, with outcomes you can speak to clearly
Exceptional writing. This is non-negotiable
Experience supporting both PLG and sales-assisted motions
Proven 0-to-1 ownership: you have built positioning or a function from scratch, not inherited someone else's playbook
Comfort operating in lean, early-stage environments where there is no established process to follow
Bonus Points For
Solana ecosystem familiarity
Experience as an early or first PMM hire
Background working with technical audiences including developers, node operators, or finance leads at crypto-native companies
What You Will Get
$150,000 - $180,000 base + equity
Full ownership of product marketing at a company securing $15B+ on Solana
Direct access to founders and senior leadership
The chance to define how stablecoin-native business finance is positioned and sold
We work with companies that care about building respectful, inclusive teams where people can grow, contribute, and feel supported. And if you have questions at any point, we are here to help you move through the process with confidence.
#J-18808-Ljbffr
The Role We are looking for a
Product Marketing Manager
who will own how the company is positioned, messaged, and sold across every audience and every stage.
This is not a content role, a brand role, or a supporting function. You define the narrative. You turn features into business value, demos into closed deals, and a nascent category into a story the market understands and remembers.
You will be an
early marketing hire
working directly with product, sales, and engineering to make sure the story is consistent and compelling from first touch to expansion. There is no playbook to copy. Stablecoin-native business finance is a category being built in real time, and you will help define it.
This role suits someone who has owned product positioning and GTM at a B2B fintech or crypto company, can write a sales deck that actually closes deals, and gets excited about building messaging frameworks from scratch.
If your background is primarily content, community, or brand without direct PMM ownership, this is not the right fit.
Location Remote, global.
What You Will Do
Define product positioning: what the company is, who it is for, and why it wins
Own messaging for every feature, translating technical specs into business value
Build and maintain the messaging framework that keeps everything consistent across channels
Partner with product, design, and content to turn releases into adoption
Own launch messaging and assets for both self-serve and sales-assisted motions
Build sales collateral that closes deals: decks, one-pagers, case studies, battlecards, partner content
Own competitive intelligence and keep the sales team armed at all times
Partner with the GTM engineer on lifecycle communications that drive activation
Own product copy and in-app messaging across the user journey
What You Bring to the Table
5+ years in product marketing, with B2B experience, preferably in stablecoins, crypto
Launches you can point to that moved the needle, with outcomes you can speak to clearly
Exceptional writing. This is non-negotiable
Experience supporting both PLG and sales-assisted motions
Proven 0-to-1 ownership: you have built positioning or a function from scratch, not inherited someone else's playbook
Comfort operating in lean, early-stage environments where there is no established process to follow
Bonus Points For
Solana ecosystem familiarity
Experience as an early or first PMM hire
Background working with technical audiences including developers, node operators, or finance leads at crypto-native companies
What You Will Get
$150,000 - $180,000 base + equity
Full ownership of product marketing at a company securing $15B+ on Solana
Direct access to founders and senior leadership
The chance to define how stablecoin-native business finance is positioned and sold
We work with companies that care about building respectful, inclusive teams where people can grow, contribute, and feel supported. And if you have questions at any point, we are here to help you move through the process with confidence.
#J-18808-Ljbffr