OOH Director
Publicis Groupe UK, California, MO, United States
Company Description
Spark Foundry make up part of a thriving global media network and are part of the Publicis Groupe, one of the world’s leading communications groups. We are globally connected with over 8,000 employees in 110 offices across 70 countries.
Who We Are in the UK?
Spark Foundry, the Acceleration Agency.
We help brands to identify, learn and respond to opportunities faster than the competition.
Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.
We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future.
Come be an accelerator with us.
How we accelerate
Planning : an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
Intelligence : a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
Trading : a model built on flexibility and trusted relationships, underpinned with bold guarantees
Relationships : a culture of asking challenging questions to better understand the brief – we are not a ‘yes’ agency
People : a strong history of recruiting talent from diverse backgrounds and accelerating their careers
Our Commitment
We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.
As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.
Overview The Account Director is responsible for leading the delivery of the Spark OOH offering, across their assigned clients. You will also be a critical support to the Business Director in delivering the agency development plan, cultivating a high-performing team, and pioneering a market-leading Publicis Media OOH product.
As the Account Director, you will lead the direct reports in the day-to-day delivery of ‘best-in‑class OOH solutions, which are integrated, data‑driven, technology‑enabled and innovative. You will be accountable for continually motivating the team and developing their capability; ensuring output is consistently high quality, efficient, accurate and profitable.
You will be responsible for the effective deployment and evolution of the ‘Planning Framework’. Your responsibility will also include ensuring all working processes are compliant with Operations ways of working and Sparks SLAs. Working with the centralised Trading team and PMX, you will ensure contractual (i.e., PRFs) and commercial (i.e., spend direction/APEX) objectives are met for your Clients.
The Account Director creates and implements business development plans for assigned ‘Key Clients’. These plans must be aligned to the Spark Agency Development plan KPIs; as set out by your Business Director.
Your remit will also include the day-to-day mobilisation of your team centred on the Spark vision; inspiring the agency so that all organic growth and new business opportunities are capitalised on.
Responsibilities
Own delivery of revenue, billing targets and strategic KPIs across allocated OOH clients
Lead new business activity including pricing, submissions, propositions, presentations and client transitions
Develop and execute SMART Key Client growth plans in partnership with senior stakeholders
Translate client business strategies into high‑impact OOH planning, buying and activation solutions
Drive best‑in‑class OOH planning and buying, ensuring SLA, PRF and ECOS compliance
Lead cross‑functional collaboration (trading, activation, data, innovation, automation) to maximise ROI
Build transformational media owner partnerships and agile trading strategies to unlock incremental growth
Oversee resource planning, team workloads and delivery quality across all client briefs
Champion automation, data, dynamic and APEX opportunities to improve performance and efficiency
Ensure commercial governance: forecasting, financial accuracy, audits, guarantees and reporting
Proactively manage senior client, planner, investment and media owner relationships
Provide clear performance reporting, insights and recommendations to Business Director and leadership
Lead and develop high‑performing teams through coaching, training, appraisals and capability building
Promote OOH effectiveness internally and externally through case studies, events and thought leadership
Drive continuous improvement by sharing best practice across Publicis Media and evolving the OOH offer
Qualifications
Excellent OOH knowledge and broad experience in planning and buying, including the application of all industry and internal planning and administration tools e.g. Purl, Route, Planner, and Touchpoints.
High level of knowledge and experience in the broad marketing and advertising landscape as well as being an expert in OOH.
Strong understanding of digital media concepts, propositions and Posterscope digital services.
Excellent negotiation skills to convert client challenges into solutions which deliver against commercial objectives and campaign KPIs.
Strong project management skills to handle a high volume of work and allocate resources and work types in the most efficient and effective way.
Excellent understanding of the business priorities and strategy to appreciate the impact of any emerging trends and technology to identify any specific business development opportunities.
Resilient and able to handle conflict in a pressurised environment with an energised and enthusiastic approach and a high level of tenacity.
Demonstrates a strong collaborative approach to sharing ideas and business intelligence which supports the overall performance of the function and the business.
Excellent communication and presentation skills with the ability to influence a broad range of senior external and internal stakeholders.
Excellent relationship builder, who can pro‑actively build and maintain agency and client contacts and become a trusted advisor. Capable of managing the day‑to‑day working interactions with agency planners, Central Trading Team, Media Owner partners and Clients.
Strong commercial skills to identify specific opportunities to develop organic business, maintain high‑spending clients and convert new advertisers to OOH. Capable of managing brief pipelines, anticipating challenges and providing potential solutions.
Strategic thinker demonstrating strong skills in presenting innovative thinking and solutions to clients.
Strong leadership skills to manage, motivate and coach, with the ability to inspire a diverse group of people.
Additional Information Spark Foundry
has fantastic benefits on offer to all of our employees, full details of which are shared when you join. This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans other initiatives like:
Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
At Spark Foundry, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs – for example, related to disability, neurodivergence, or a health condition – please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change – building a culture where everyone feels seen, respected, and genuinely included.
#LI-ED1
#J-18808-Ljbffr
Who We Are in the UK?
Spark Foundry, the Acceleration Agency.
We help brands to identify, learn and respond to opportunities faster than the competition.
Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.
We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future.
Come be an accelerator with us.
How we accelerate
Planning : an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
Intelligence : a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
Trading : a model built on flexibility and trusted relationships, underpinned with bold guarantees
Relationships : a culture of asking challenging questions to better understand the brief – we are not a ‘yes’ agency
People : a strong history of recruiting talent from diverse backgrounds and accelerating their careers
Our Commitment
We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.
As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.
Overview The Account Director is responsible for leading the delivery of the Spark OOH offering, across their assigned clients. You will also be a critical support to the Business Director in delivering the agency development plan, cultivating a high-performing team, and pioneering a market-leading Publicis Media OOH product.
As the Account Director, you will lead the direct reports in the day-to-day delivery of ‘best-in‑class OOH solutions, which are integrated, data‑driven, technology‑enabled and innovative. You will be accountable for continually motivating the team and developing their capability; ensuring output is consistently high quality, efficient, accurate and profitable.
You will be responsible for the effective deployment and evolution of the ‘Planning Framework’. Your responsibility will also include ensuring all working processes are compliant with Operations ways of working and Sparks SLAs. Working with the centralised Trading team and PMX, you will ensure contractual (i.e., PRFs) and commercial (i.e., spend direction/APEX) objectives are met for your Clients.
The Account Director creates and implements business development plans for assigned ‘Key Clients’. These plans must be aligned to the Spark Agency Development plan KPIs; as set out by your Business Director.
Your remit will also include the day-to-day mobilisation of your team centred on the Spark vision; inspiring the agency so that all organic growth and new business opportunities are capitalised on.
Responsibilities
Own delivery of revenue, billing targets and strategic KPIs across allocated OOH clients
Lead new business activity including pricing, submissions, propositions, presentations and client transitions
Develop and execute SMART Key Client growth plans in partnership with senior stakeholders
Translate client business strategies into high‑impact OOH planning, buying and activation solutions
Drive best‑in‑class OOH planning and buying, ensuring SLA, PRF and ECOS compliance
Lead cross‑functional collaboration (trading, activation, data, innovation, automation) to maximise ROI
Build transformational media owner partnerships and agile trading strategies to unlock incremental growth
Oversee resource planning, team workloads and delivery quality across all client briefs
Champion automation, data, dynamic and APEX opportunities to improve performance and efficiency
Ensure commercial governance: forecasting, financial accuracy, audits, guarantees and reporting
Proactively manage senior client, planner, investment and media owner relationships
Provide clear performance reporting, insights and recommendations to Business Director and leadership
Lead and develop high‑performing teams through coaching, training, appraisals and capability building
Promote OOH effectiveness internally and externally through case studies, events and thought leadership
Drive continuous improvement by sharing best practice across Publicis Media and evolving the OOH offer
Qualifications
Excellent OOH knowledge and broad experience in planning and buying, including the application of all industry and internal planning and administration tools e.g. Purl, Route, Planner, and Touchpoints.
High level of knowledge and experience in the broad marketing and advertising landscape as well as being an expert in OOH.
Strong understanding of digital media concepts, propositions and Posterscope digital services.
Excellent negotiation skills to convert client challenges into solutions which deliver against commercial objectives and campaign KPIs.
Strong project management skills to handle a high volume of work and allocate resources and work types in the most efficient and effective way.
Excellent understanding of the business priorities and strategy to appreciate the impact of any emerging trends and technology to identify any specific business development opportunities.
Resilient and able to handle conflict in a pressurised environment with an energised and enthusiastic approach and a high level of tenacity.
Demonstrates a strong collaborative approach to sharing ideas and business intelligence which supports the overall performance of the function and the business.
Excellent communication and presentation skills with the ability to influence a broad range of senior external and internal stakeholders.
Excellent relationship builder, who can pro‑actively build and maintain agency and client contacts and become a trusted advisor. Capable of managing the day‑to‑day working interactions with agency planners, Central Trading Team, Media Owner partners and Clients.
Strong commercial skills to identify specific opportunities to develop organic business, maintain high‑spending clients and convert new advertisers to OOH. Capable of managing brief pipelines, anticipating challenges and providing potential solutions.
Strategic thinker demonstrating strong skills in presenting innovative thinking and solutions to clients.
Strong leadership skills to manage, motivate and coach, with the ability to inspire a diverse group of people.
Additional Information Spark Foundry
has fantastic benefits on offer to all of our employees, full details of which are shared when you join. This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans other initiatives like:
Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
At Spark Foundry, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs – for example, related to disability, neurodivergence, or a health condition – please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change – building a culture where everyone feels seen, respected, and genuinely included.
#LI-ED1
#J-18808-Ljbffr