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Veterinary Relations Manager

Thrive Pet Healthcare, Snohomish, WA, United States


Full-time Snohomish, WA More than a word, care is present in everything we do. At Pilchuck Veterinary Hospital, we take action every day to provide the highest level of care for the pets and people in our community.

Overview Veterinary Relations Manager – Pilchuck Veterinary Hospital – Full-time – Snohomish, WA. Pilchuck Veterinary Hospital, a Thrive Pet Healthcare partner, is a multi-species, multi-department hospital offering Small Animal General Practice, 24-Hour Small Animal Emergency, Integrative Medicine Services, Large Animal Field Service, Equine Referral Hospital with boarded specialists in Surgery and Internal Medicine, and In-house Laboratory. With more than 20 doctors and a team of 75+ staff members, the hospital provides professional veterinary care 24/7/365. We are AAHA accredited, reflecting our commitment to the highest standards of veterinary excellence. Our facility is equipped with digital radiography, ultrasound, MRI, multiple fully equipped surgical suites, telemetry, ICU facilities, and a robust in-house laboratory. Receptionists, veterinary assistants, licensed veterinary technicians, and doctors work together to deliver excellent care in a learning, teamwork, autonomy, accountability, and laughter-filled environment.

Position Overview The Veterinary Relations Manager serves as a key liaison between Pilchuck Veterinary Hospital and referring veterinarians within the local market and surrounding areas. This strategic, operational, and communications-focused position supports the growth and strength of referral relationships across all specialty departments. The Manager maintains responsibility for the referral and reputation continuum of the hospital, leads multi-modal marketing efforts in collaboration with hospital leadership and marketing partners, and works closely with clinical, client service, and administrative teams to ensure efficient referral processes, clear communication, and exceptional service for referring veterinarians and their teams.

Duties and Responsibilities

Collaborate with all hospital departments to develop a thorough understanding of clinical services and represent them in an engaging, professional manner.

Help develop a Professional Promise to guide referral veterinarian and client decision-making.

Conduct frequent outreach calls and in-person visits to referring veterinarians.

Support scheduling new consultations with specialists as needed.

Develop and maintain an efficient referral management database, including accurate documentation within the PMS.

Serve as administrator for VetLink and/or other medical record sharing systems.

Work closely with CSR teams, doctors, and technicians to ensure open and effective communication.

Demonstrate excellent customer service and emotional intelligence when interacting with clients, referring veterinarians, and hospital teams.

Monitor specialty doctor schedules to improve appointment fill rates in coordination with hospital staff.

Generate and review monthly and quarterly referral and fill rate reports with hospital leadership and marketing partners.

Track, respond to, and resolve issues or concerns from referring veterinarians and clients across all communication platforms.

Report case volumes, outreach activity, referral trends, and procedure counts on a monthly or quarterly basis.

Collaborate with the marketing team to maintain and update website and social media content.

Respond to client complaints and negative online reviews within 48 hours.

Strategically plan and execute marketing and outreach campaigns.

Utilize PMS and/or CRM tools to document weekly interactions with referring veterinarians.

Ensure hospital branding and messaging align with strategic objectives outlined in the Pathway Plan.

Communicate referral visit highlights and key updates to hospital staff.

Plan and coordinate continuing education events hosted by the hospital.

Organize participation in community events and referral-focused newsletters.

Complete all assigned tasks in a timely and professional manner.

Requirements

Demonstrated experience identifying prospective referrals and building long-term professional relationships.

Proven self-starter with strong time management, prioritization, and organizational skills.

Veterinary or medical field experience strongly preferred.

Excellent interpersonal, communication, and problem‑solving skills.

Public relations or marketing experience preferred.

Professional appearance and demeanor.

Flexible schedule with ability to work evenings, weekends, overtime, and travel as needed.

Reliable transportation required.

Ability to accept and manage constructive feedback.

Benefits – Our Care In Action

Competitive pay $31–36/hr with performance‑based reviews and compensation adjustments.

Pre‑tax savings plan for commuter expenses.

401(k) with employer match.

Mental health resources, including 24/7 access to Lyra Health.

Paid parental leave.

Purr‑ental leave for when you adopt a pet.

Employer‑sponsored childcare and elder care.

Personalized care for every family‑forming journey.

Discretionary funds and free CE courses.

Pet perks and veterinary service discounts.

Student loan management tools and assistance.

Compensation negotiable based on credentials and experience with an hourly pay rate starting at $31–36/hour. The actual rate offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location.

Thrive Pet Healthcare is one of the first veterinary services offering a comprehensive continuum of care for pets’ primary, specialty, and acute needs. Through a nationwide community of over 360 veterinary providers and an industry‑leading membership program, Thrive Pet Healthcare provides personalized, accessible care through every stage of a pet’s life and health. Founded by veterinarians, the organization provides industry‑first benefits for practice staff while elevating privately held veterinary hospitals with innovative services and technology solutions. By focusing on the needs of care providers and professional collaboration, Thrive Pet Healthcare is supporting the well‑being of the industry and raising the national bar for veterinary excellence.

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