Marketing Specialist
Coastline Federal Credit Union, Jacksonville, FL, United States
This is an on-site position. At Coastline, we embody the mindset of "people helping people." Every day, we strive to make meaningful connections and provide financial solutions that transform lives. If you're ready to embark on a journey where your talents are valued, and your potential is encouraged, consider joining us as a Marketing Specialist.
We foster a work environment where
Excellence, Fun, Unity, and Respect
come together. More than just a team, we are a
family-oriented organization
that values personal growth, collaboration, and a positive work-life balance. Be part of a culture that not only drives success but makes every day fulfilling and enjoyable.
Essential Duties include:
Support the planning, development, and execution of the credit union's overall marketing strategy.
Develop and manage digital advertising campaigns across multiple platforms, monitoring performance and optimizing results.
Oversee social media strategy, including content creation, scheduling, engagement, and performance tracking.
Assist in the creation and execution of integrated marketing campaigns to promote products, services, and special initiatives.
Draft and coordinate member communications, including email marketing, member and staff newsletter, website updates, digital signage, and promotional materials.
Collaborate with internal departments to identify marketing opportunities that support business development and membership growth.
Represent the Credit Union at trade shows, community events and support community engagement initiatives to strengthen brand awareness and relationships.
Coordinate with vendors, media partners, and external agencies as needed.
Track campaign performance metrics and analyze data to evaluate effectiveness and identify opportunities for improvement.
Prepare and provide comprehensive monthly marketing reports outlining campaign performance, digital analytics, membership growth trends, ROI, and key insights.
Maintain marketing calendars, project timelines, and budgets to ensure projects are completed on schedule and within budget.
Visit branch locations regularly to assess marketing needs, ensure brand consistency, and support branch displays and promotional materials.
Stay current on marketing trends, digital innovations, and industry best practices to continually enhance marketing efforts.
Required Skills:
Proficiency in utilizing digital advertising platforms, social media management tools, email marketing systems and website content management.
Ability to create high-quality, accurate marketing materials that align with brand standards and strategic goals.
Ability to analyze campaign data and develop comprehensive marketing performance reports.
Strong PC skills and experienced MS Office user.
Education and Experience:
Minimum of 3 years marketing experience. Experience in financial services or credit union marketing is preferred but not required.
Bachelor’s degree in marketing, communications, business administration, or a related field required. Relevant certifications (e.g., digital marketing, Google Ads, social media management, analytics) are a plus.
Some of our Benefits include:
Medical, Dental and Vision Insurance
Paid Time Off
Paid Holidays (13)
401k & Company Match
Life Insurance, Short-Term and Long-Term Disability Insurance
Incentive Plan
Discount savings on movie tickets, theme parks and more
The above statements describe the general nature and level of work being performed by the person(s) assigned to this job. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. Employees can be asked to do other duties to help fulfill our mission, drive our vision and abide by our core values.
Coastline Federal Credit Union provides equal employment opportunities (EEO) to all employees and applicants for employment, without regard to race, creed, ancestry, citizenship, religion, color, gender, gender identity, gender expression, age, national origin, political belief, sexual orientation, genetic information, marital status, disability or any other protected characteristic or status under applicable federal, state and local laws.
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We foster a work environment where
Excellence, Fun, Unity, and Respect
come together. More than just a team, we are a
family-oriented organization
that values personal growth, collaboration, and a positive work-life balance. Be part of a culture that not only drives success but makes every day fulfilling and enjoyable.
Essential Duties include:
Support the planning, development, and execution of the credit union's overall marketing strategy.
Develop and manage digital advertising campaigns across multiple platforms, monitoring performance and optimizing results.
Oversee social media strategy, including content creation, scheduling, engagement, and performance tracking.
Assist in the creation and execution of integrated marketing campaigns to promote products, services, and special initiatives.
Draft and coordinate member communications, including email marketing, member and staff newsletter, website updates, digital signage, and promotional materials.
Collaborate with internal departments to identify marketing opportunities that support business development and membership growth.
Represent the Credit Union at trade shows, community events and support community engagement initiatives to strengthen brand awareness and relationships.
Coordinate with vendors, media partners, and external agencies as needed.
Track campaign performance metrics and analyze data to evaluate effectiveness and identify opportunities for improvement.
Prepare and provide comprehensive monthly marketing reports outlining campaign performance, digital analytics, membership growth trends, ROI, and key insights.
Maintain marketing calendars, project timelines, and budgets to ensure projects are completed on schedule and within budget.
Visit branch locations regularly to assess marketing needs, ensure brand consistency, and support branch displays and promotional materials.
Stay current on marketing trends, digital innovations, and industry best practices to continually enhance marketing efforts.
Required Skills:
Proficiency in utilizing digital advertising platforms, social media management tools, email marketing systems and website content management.
Ability to create high-quality, accurate marketing materials that align with brand standards and strategic goals.
Ability to analyze campaign data and develop comprehensive marketing performance reports.
Strong PC skills and experienced MS Office user.
Education and Experience:
Minimum of 3 years marketing experience. Experience in financial services or credit union marketing is preferred but not required.
Bachelor’s degree in marketing, communications, business administration, or a related field required. Relevant certifications (e.g., digital marketing, Google Ads, social media management, analytics) are a plus.
Some of our Benefits include:
Medical, Dental and Vision Insurance
Paid Time Off
Paid Holidays (13)
401k & Company Match
Life Insurance, Short-Term and Long-Term Disability Insurance
Incentive Plan
Discount savings on movie tickets, theme parks and more
The above statements describe the general nature and level of work being performed by the person(s) assigned to this job. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. Employees can be asked to do other duties to help fulfill our mission, drive our vision and abide by our core values.
Coastline Federal Credit Union provides equal employment opportunities (EEO) to all employees and applicants for employment, without regard to race, creed, ancestry, citizenship, religion, color, gender, gender identity, gender expression, age, national origin, political belief, sexual orientation, genetic information, marital status, disability or any other protected characteristic or status under applicable federal, state and local laws.
#J-18808-Ljbffr