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Off-Road Experiences Activation Specialist

Ford Motor Company, Allen Park, MI, United States


Job Description We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

In this position Ford Racing is seeking an enthusiastic and talented professional to join our Experiences team supporting Off-Road Events initiatives. In this role you will support the Off-Road Experiences Strategy Manager in overseeing all aspects of Ford Racing relevant experiences, ensuring they align with Ford’s brand values and strategic goals. You will assist in managing program operations, coordinating with various stakeholders, and continuously enhancing the customer experience.

Responsibilities

Assist in the planning, execution, and continuous improvement of Off-Road experiential activations including Raptor Rally and Ford Off-Road Adventures

Support the development and implementation of strategies to grow and enhance new and existing programming, attracting new customers and strengthening the brand.

Collaborate with cross-functional teams (Marketing, Comms, Brand) to ensure program success and consistency in approach, implementation, and customer experience.

Ensure a consistent customer and brand experience across all off-roading events.

Assist in managing vendor relationships and overseeing the selection of high-quality partners to support the program.

Utilize customer feedback and desirability research to inform and refine experience offerings.

Prepare and present program initiatives and updates to key company stakeholders.

Ensure compliance with all safety and regulatory requirements.

Assist in the collection, organization, and tracking of program metrics and customer data to support reporting and analysis efforts

Qualifications

Bachelor’s Degree in Business, Marketing, or a related field.

3+ years of relevant experience in event management, customer experience, or a related field.

Even better, you may have

Experience in event management.

Strong problem-solving and analytical skills.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

Immediate medical, dental, vision and prescription drug coverage

Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more

Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more

Vehicle discount program for employees and family members and management leases

Tuition assistance

Established and active employee resource groups

Paid time off for individual and team community service

A generous schedule of paid holidays, including the week between Christmas and New Year’s Day

Paid time off and the option to purchase additional vacation time.

Salary and Compensation This position is a salary grade 6 and ranges from $72,480–121,440, or salary grade 8 and ranges from $96,720–162,120. Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here: https://fordcareers.co/GSR

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week.

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