Social Media Manager
gdhnola, Addison, TX, United States
Position Summary
The Social Media Manager is responsible for developing and executing a dynamic social media strategy that showcases the property’s guest experience, amenities, dining outlets, events, and brand personality. This role creates visually compelling content that drives awareness, engagement, and bookings while strengthening the property's reputation as a destination. The ideal candidate is a creative storyteller with a strong understanding of hospitality marketing, guest engagement, and digital trends.
Key Responsibilities Social Media Strategy
Develop and implement a social media strategy aligned with the hotel’s marketing and revenue goals
Promote guest experiences including rooms, dining, pool, events, and local attractions
Identify opportunities to drive direct bookings and event inquiries through social platforms
Content Creation
Capture and create high-quality photo and video content showcasing the property, guest experiences, food & beverage, and events
Develop engaging content including:
Behind-the-scenes content
Guest experiences
Food & beverage highlights
Seasonal promotions
Event coverage
Maintain a monthly social media content calendar aligned with marketing initiatives and promotions
Platform Management Manage and grow brand presence on:
Instagram
Facebook
TikTok
LinkedIn
Posting consistently or scheduled content
Monitoring comments, direct messages, and guest interactions
Responding to guest questions and feedback in a timely and professional manner
Managing paid social media campaigns when applicable
Guest & Community Engagement
Highlight guest stories, user-generated content, and reviews
Engage with influencers, local businesses, and community partners
Promote property events, weddings, meetings, and special experiences
Collaboration
Work closely with Sales, Catering, Events, and Food & Beverage teams to promote upcoming experiences and offers
Coordinate content around weddings, corporate meetings, and social events
Partner with photographers, videographers, and influencers for content creation
Analytics & Performance
Track and analyze social media performance metrics
Provide monthly reports on engagement, audience growth, and campaign results
Optimize strategy based on insights and trends
Qualifications
Bachelor’s degree in Marketing, Communications, Hospitality, or related field preferred
2–4 years of experience managing social media for hospitality, lifestyle, travel, or restaurant brands
Strong photography and video editing skills
Experience with social media scheduling and analytics tools
Excellent writing and storytelling ability
Strong understanding of hospitality guest experience and brand marketing
Preferred Skills
Experience promoting hotels, resorts, or restaurants
Knowledge of influencer marketing and partnerships
Basic graphic design skills
Experience covering live events such as weddings, parties, and activations
Key Performance Indicators (KPIs)
Social media engagement and follower growth
Direct traffic to the hotel website from social media
Event and dining inquiries generated from social platforms
Brand awareness and local community engagement
#J-18808-Ljbffr
Key Responsibilities Social Media Strategy
Develop and implement a social media strategy aligned with the hotel’s marketing and revenue goals
Promote guest experiences including rooms, dining, pool, events, and local attractions
Identify opportunities to drive direct bookings and event inquiries through social platforms
Content Creation
Capture and create high-quality photo and video content showcasing the property, guest experiences, food & beverage, and events
Develop engaging content including:
Behind-the-scenes content
Guest experiences
Food & beverage highlights
Seasonal promotions
Event coverage
Maintain a monthly social media content calendar aligned with marketing initiatives and promotions
Platform Management Manage and grow brand presence on:
TikTok
Posting consistently or scheduled content
Monitoring comments, direct messages, and guest interactions
Responding to guest questions and feedback in a timely and professional manner
Managing paid social media campaigns when applicable
Guest & Community Engagement
Highlight guest stories, user-generated content, and reviews
Engage with influencers, local businesses, and community partners
Promote property events, weddings, meetings, and special experiences
Collaboration
Work closely with Sales, Catering, Events, and Food & Beverage teams to promote upcoming experiences and offers
Coordinate content around weddings, corporate meetings, and social events
Partner with photographers, videographers, and influencers for content creation
Analytics & Performance
Track and analyze social media performance metrics
Provide monthly reports on engagement, audience growth, and campaign results
Optimize strategy based on insights and trends
Qualifications
Bachelor’s degree in Marketing, Communications, Hospitality, or related field preferred
2–4 years of experience managing social media for hospitality, lifestyle, travel, or restaurant brands
Strong photography and video editing skills
Experience with social media scheduling and analytics tools
Excellent writing and storytelling ability
Strong understanding of hospitality guest experience and brand marketing
Preferred Skills
Experience promoting hotels, resorts, or restaurants
Knowledge of influencer marketing and partnerships
Basic graphic design skills
Experience covering live events such as weddings, parties, and activations
Key Performance Indicators (KPIs)
Social media engagement and follower growth
Direct traffic to the hotel website from social media
Event and dining inquiries generated from social platforms
Brand awareness and local community engagement
#J-18808-Ljbffr