Athletic Marketing and Event Specialist
Mississippi Valley State University, Jackson, MS, United States
Job Description
The Athletic Marketing and Events Specialist is responsible for assisting with building revenue generation, enhancing fan experience, and managing game day operations for Mississippi Valley State University’s (MVSU) intercollegiate sports programs. The incumbent will support the development and execution of strategic marketing plans and coordinate the logistics for athletic events to increase attendance and promote the MVSU brand to internal and external constituents.
Essential Duties and Responsibilities
Marketing & Promotions: Develop and execute marketing plans and promotional activities to increase attendance, engagement, and revenue for assigned sports.
Event Management & Game Operations: Coordinate, plan, and manage logistics for home athletic events, including venue setup, staffing (including student workers), scheduling, and ensuring a positive game day atmosphere. Direct game day scripts and in‑game promotions.
Digital & Social Media: Assist in creating and distributing marketing content across social media channels, the official athletics website (MVSUsports.com), and other digital platforms to enhance brand visibility and engagement.
Ticketing & Sponsorship Support: Support the athletic ticketing system and assist with the activation of sponsorship agreements and corporate partnerships to drive ticket sales and generate revenue.
Collaboration & Outreach: Work closely with other university departments (e.g., Student Affairs, Communications, Alumni Relations), coaches, and external vendors to ensure cohesive messaging and successful event execution.
Required Qualifications
Education: Bachelor’s degree from an accredited institution in Marketing, Communications, Sports Management, or a related field.
Preferred Qualifications
Experience in marketing, event coordination, communications, or an athletics environment, with a preference for experience within a collegiate setting.
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Essential Duties and Responsibilities
Marketing & Promotions: Develop and execute marketing plans and promotional activities to increase attendance, engagement, and revenue for assigned sports.
Event Management & Game Operations: Coordinate, plan, and manage logistics for home athletic events, including venue setup, staffing (including student workers), scheduling, and ensuring a positive game day atmosphere. Direct game day scripts and in‑game promotions.
Digital & Social Media: Assist in creating and distributing marketing content across social media channels, the official athletics website (MVSUsports.com), and other digital platforms to enhance brand visibility and engagement.
Ticketing & Sponsorship Support: Support the athletic ticketing system and assist with the activation of sponsorship agreements and corporate partnerships to drive ticket sales and generate revenue.
Collaboration & Outreach: Work closely with other university departments (e.g., Student Affairs, Communications, Alumni Relations), coaches, and external vendors to ensure cohesive messaging and successful event execution.
Required Qualifications
Education: Bachelor’s degree from an accredited institution in Marketing, Communications, Sports Management, or a related field.
Preferred Qualifications
Experience in marketing, event coordination, communications, or an athletics environment, with a preference for experience within a collegiate setting.
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