
Senior Member Marketing Analytics Lead
Blue Shield of CA, Redding, CA, United States
A major healthcare organization is seeking a Member Marketing Analyst, Principal in Redding, California. This position is pivotal in connecting member data insights to marketing strategy, ensuring that initiatives drive engagement and retention based on lifetime value. The ideal candidate will have over 10 years of experience in marketing analytics and digital marketing, and must excel in translating complex data into actionable strategies. A hybrid model requires in-office collaboration two days a week, supporting a flexible work environment.
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