Livestock Marketing Operations Manager, Precision Animal Health
Zoetis, Kalamazoo, MI, United States
Livestock Marketing Operations Manager - Precision Animal Health
Precision Animal Health (PAH) is seeking a Livestock Marketing Operations Manager to lead end-to-end marketing operations across our beef and dairy portfolios. This role serves as the operational backbone of the Livestock Marketing team, driving projects to completion through cross‑functional coordination, agency management, budget oversight, and sales enablement. The ideal candidate combines strong project management discipline with the ability to translate technical animal health expertise into clear, compelling customer‑facing materials.
This is a full‑time position reporting into the PAH Livestock Marketing leadership.
Key Responsibilities
Serve as primary point of contact for Bader Rutter (agency of record) and FWD, managing workflow, timelines and strategic alignment
Manage contracted creative resource (Inman Creative), including workload prioritization and deliverable quality
Ensure all external partners adhere to brand standards, compliance requirements and project deadlines
Budget and Financial Management
Own and manage the Livestock Marketing budget, including forecasting, tracking and spend reporting
Track POs, invoices and vendor payments through internal systems in coordination with finance and procurement
Monitor paid media budgets and performance, ensuring optimization recommendations are documented and actioned
Drive Beef Team sales enablement, developing tools and assets that empower the field sales organization
Translate technical product knowledge into customer‑ready messaging such as sales decks, one‑pagers, FAQs and use‑case sheets
Align messaging with commercial strategy across beef and dairy portfolios
Marketing Project Management
Plan, manage and deliver marketing projects from brief through distribution across the full livestock portfolio
Coordinate cross‑functional stakeholders, agencies and vendors; create timelines, manage risks and maintain speed to market
Manage tasks in Asana including assignments, due dates, dependencies and status tracking
Review Coordination and Compliance
Manage Marketing Legal and Regulatory Review through defined stage gates and approvals
Maintain trails of feedback, redlines and final approvals across all deliverables
Earned and Paid Media
Oversee earned media engagements including outreach coordination, briefing materials and press responses
Manage paid media buys with agency partners, including brief development, asset readiness and flight scheduling
Qualifications Required
5+ years of experience in marketing operations, project management, or marketing management, preferably within animal health, agriculture, or life sciences
Demonstrated experience managing external agencies and creative vendors
Proven ability to manage marketing budgets with financial rigor and accountability
Strong project management skills with experience using tools such as Asana or similar platforms
Excellent written and verbal communication skills, with the ability to translate complex technical content into clear, customer‑facing materials
Experience developing sales enablement content and partnering with commercial teams
Strong organizational skills with the ability to manage multiple projects simultaneously and adapt to shifting priorities
Preferred
Experience in the livestock or animal health industry, with familiarity across beef and dairy segments
Background in managing paid and earned media programs
Experience navigating legal and regulatory review processes for marketing materials
Familiarity with procurement and finance workflows related to vendor management
Bachelor's degree in Marketing, Communications, Agriculture, Animal Science, or a related field
Core Competencies
Operational Excellence - Brings rigor, structure, and accountability to every project and process
Cross‑Functional Leadership - Effectively influences and coordinates across internal teams, agencies, and external partners without direct authority
Commercial Acumen - Understands how marketing assets drive sales outcomes and prioritizes accordingly
Adaptability - Thrives in a fast‑paced environment where priorities shift and speed to market matters
Attention to Detail - Maintains high standards for quality, accuracy, brand consistency, and compliance
The US base salary range for this full‑time position is $72,000 - $118,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the base pay target range for new hire salaries for the position. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training.
This position is also eligible for short‑term incentive compensation.
This position is also eligible for long‑term incentives.
In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning on day one, a 401K plan with a match and profit‑sharing contribution from Zoetis, and 4 weeks of vacation.
Visit zoetisbenefits.com to learn more.
About Zoetis At Zoetis, our purpose is to nurture the world and humankind by advancing care for animals. As a Fortune 500 company and the world leader in animal health, we discover, develop, manufacture and commercialize vaccines, medicines, diagnostics and other technologies for companion animals and livestock. We know our people drive our success. Our award‑winning culture, built around our Core Beliefs, focuses on our colleagues' careers, connection and support. We offer competitive healthcare and retirement savings benefits, along with an array of benefits, policies and programs to support employee well‑being in every sense, from health and financial wellness to family and lifestyle resources.
Notice Zoetis Recruiters will contact candidates via email from an address ending
@zoetis.com
and may also initially connect with candidates through
LinkedIn , including LinkedIn InMail. Zoetis does not use Gmail, Outlook, Yahoo, or other web‑based/generic email domains to communicate about job opportunities, interviews, or offers of employment. If you receive a recruitment‑related email message claiming to be from Zoetis that does not come from
@zoetis.com , please treat it as suspicious. For your security, do not reply, click links, open attachments, share personal or financial information, or send money in response to unexpected or questionable recruitment communications.
#J-18808-Ljbffr
This is a full‑time position reporting into the PAH Livestock Marketing leadership.
Key Responsibilities
Serve as primary point of contact for Bader Rutter (agency of record) and FWD, managing workflow, timelines and strategic alignment
Manage contracted creative resource (Inman Creative), including workload prioritization and deliverable quality
Ensure all external partners adhere to brand standards, compliance requirements and project deadlines
Budget and Financial Management
Own and manage the Livestock Marketing budget, including forecasting, tracking and spend reporting
Track POs, invoices and vendor payments through internal systems in coordination with finance and procurement
Monitor paid media budgets and performance, ensuring optimization recommendations are documented and actioned
Drive Beef Team sales enablement, developing tools and assets that empower the field sales organization
Translate technical product knowledge into customer‑ready messaging such as sales decks, one‑pagers, FAQs and use‑case sheets
Align messaging with commercial strategy across beef and dairy portfolios
Marketing Project Management
Plan, manage and deliver marketing projects from brief through distribution across the full livestock portfolio
Coordinate cross‑functional stakeholders, agencies and vendors; create timelines, manage risks and maintain speed to market
Manage tasks in Asana including assignments, due dates, dependencies and status tracking
Review Coordination and Compliance
Manage Marketing Legal and Regulatory Review through defined stage gates and approvals
Maintain trails of feedback, redlines and final approvals across all deliverables
Earned and Paid Media
Oversee earned media engagements including outreach coordination, briefing materials and press responses
Manage paid media buys with agency partners, including brief development, asset readiness and flight scheduling
Qualifications Required
5+ years of experience in marketing operations, project management, or marketing management, preferably within animal health, agriculture, or life sciences
Demonstrated experience managing external agencies and creative vendors
Proven ability to manage marketing budgets with financial rigor and accountability
Strong project management skills with experience using tools such as Asana or similar platforms
Excellent written and verbal communication skills, with the ability to translate complex technical content into clear, customer‑facing materials
Experience developing sales enablement content and partnering with commercial teams
Strong organizational skills with the ability to manage multiple projects simultaneously and adapt to shifting priorities
Preferred
Experience in the livestock or animal health industry, with familiarity across beef and dairy segments
Background in managing paid and earned media programs
Experience navigating legal and regulatory review processes for marketing materials
Familiarity with procurement and finance workflows related to vendor management
Bachelor's degree in Marketing, Communications, Agriculture, Animal Science, or a related field
Core Competencies
Operational Excellence - Brings rigor, structure, and accountability to every project and process
Cross‑Functional Leadership - Effectively influences and coordinates across internal teams, agencies, and external partners without direct authority
Commercial Acumen - Understands how marketing assets drive sales outcomes and prioritizes accordingly
Adaptability - Thrives in a fast‑paced environment where priorities shift and speed to market matters
Attention to Detail - Maintains high standards for quality, accuracy, brand consistency, and compliance
The US base salary range for this full‑time position is $72,000 - $118,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the base pay target range for new hire salaries for the position. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training.
This position is also eligible for short‑term incentive compensation.
This position is also eligible for long‑term incentives.
In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning on day one, a 401K plan with a match and profit‑sharing contribution from Zoetis, and 4 weeks of vacation.
Visit zoetisbenefits.com to learn more.
About Zoetis At Zoetis, our purpose is to nurture the world and humankind by advancing care for animals. As a Fortune 500 company and the world leader in animal health, we discover, develop, manufacture and commercialize vaccines, medicines, diagnostics and other technologies for companion animals and livestock. We know our people drive our success. Our award‑winning culture, built around our Core Beliefs, focuses on our colleagues' careers, connection and support. We offer competitive healthcare and retirement savings benefits, along with an array of benefits, policies and programs to support employee well‑being in every sense, from health and financial wellness to family and lifestyle resources.
Notice Zoetis Recruiters will contact candidates via email from an address ending
@zoetis.com
and may also initially connect with candidates through
LinkedIn , including LinkedIn InMail. Zoetis does not use Gmail, Outlook, Yahoo, or other web‑based/generic email domains to communicate about job opportunities, interviews, or offers of employment. If you receive a recruitment‑related email message claiming to be from Zoetis that does not come from
@zoetis.com , please treat it as suspicious. For your security, do not reply, click links, open attachments, share personal or financial information, or send money in response to unexpected or questionable recruitment communications.
#J-18808-Ljbffr