Marketing Operations Manager
CaptivateIQ, Inc., Nashville, TN, United States
CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, and now we're expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, including Sequoia, ICONIQ, Accel, and Sapphire Ventures, we empower high-growth companies like Netflix, Figma, and Stripe with the flexibility and insights needed to drive revenue performance.
Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management.
About the Role
This role is the operational backbone of our demand and pipeline engine. Your job is to make sure our GTM teams can execute campaigns and ABM programs with confidence, BDRs are able to take action on the marketing activity coming inbound, and that leadership can trust what the data says about performance. That means owning the systems, the process, and the reporting that connect Marketing activity to pipeline outcomes. You’ll sit at the intersection of Demand Gen, RevOps, Sales, and CS, and you’ll be responsible for keeping the “engine room” running smoothly: clean data, tight handoffs, consistent tagging and tracking, and dashboards that tell the truth. When the team wants to move faster, scale ABM, or diagnose a funnel issue, you’re the person who makes it possible without creating chaos. Job Location
Hybrid (in-office 3 days per week)
Austin, TX Remote
Raleigh, NC Nashville, TN Toronto, Canada Responsibilities
Marketing Systems & Automation
Own and optimize our marketing technology stack (HubSpot, Salesforce, Outreach, and other related tools) to ensure seamless integration and accurate data flow. Partner with RevOps to improve workflows between marketing and sales. Performance & Insights
Build and maintain dashboards that track pipeline generation, funnel health, and program/campaign performance. Analyze campaign performance and share actionable insights to guide the Demand Generation team ABM Strategy & Execution
Partner with the broader GTM team to design, operationalize, and scale our ABM motion, driving alignment across Marketing, Sales, and Customer Success Leverage fit, intent, and engagement data to identify target accounts and orchestrate personalized, multi‑channel campaigns. Process Design & Governance
Manage lead scoring, routing, and nurturing to maximize conversion and sales handoff efficiency. Develop scalable campaign processes, documentation, and SLAs that create consistency across the team. Campaign & Program Operations
Help DG QA programs and campaigns they execute on Coordinate tracking, tagging, and reporting to ensure end-to-end visibility of these programs and campaigns. Enablement
Build for scale rather than "band‑aids," acting as a trainer to empower the broader team Requirements
3-5 years of hands‑on experience in Marketing Operations, ideally in Enterprise B2B SaaS. Deep expertise in HubSpot and Salesforce; HubSpot certifications are a plus. Experience designing and supporting ABM programs that bridge marketing and sales. Solid understanding of lead management, marketing funnel metrics, and attribution Familiarity with intent data platforms and multi‑touch attribution models. Proven ability to design and scale processes across global marketing teams. Excellent communicator who can translate data into business narratives. Self‑starter who thrives in fast‑paced, collaborative, and remote environments. Benefits
Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents. Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge. Annual Stipends: Dedicated funds for your professional development and caretaking needs. Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does. Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future. Premium Tools: The latest Apple hardware to empower you to do your best work. Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives. Notice for Prospective Candidates
Only emails from @captivateiq.com should be trusted. $90,000 - $125,000 a year The OTE range represents the minimum and maximum for this position across North America. For candidates in Canada, the range is $120,000–$140,000 CAD. The OTE offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our OTE is just one component of CaptivateIQ's competitive total rewards package. CaptivateIQ participates in E-Verify, web-based system that allows enrolled employers to confirm the eligibility of their employees to work in the United States
#J-18808-Ljbffr
This role is the operational backbone of our demand and pipeline engine. Your job is to make sure our GTM teams can execute campaigns and ABM programs with confidence, BDRs are able to take action on the marketing activity coming inbound, and that leadership can trust what the data says about performance. That means owning the systems, the process, and the reporting that connect Marketing activity to pipeline outcomes. You’ll sit at the intersection of Demand Gen, RevOps, Sales, and CS, and you’ll be responsible for keeping the “engine room” running smoothly: clean data, tight handoffs, consistent tagging and tracking, and dashboards that tell the truth. When the team wants to move faster, scale ABM, or diagnose a funnel issue, you’re the person who makes it possible without creating chaos. Job Location
Hybrid (in-office 3 days per week)
Austin, TX Remote
Raleigh, NC Nashville, TN Toronto, Canada Responsibilities
Marketing Systems & Automation
Own and optimize our marketing technology stack (HubSpot, Salesforce, Outreach, and other related tools) to ensure seamless integration and accurate data flow. Partner with RevOps to improve workflows between marketing and sales. Performance & Insights
Build and maintain dashboards that track pipeline generation, funnel health, and program/campaign performance. Analyze campaign performance and share actionable insights to guide the Demand Generation team ABM Strategy & Execution
Partner with the broader GTM team to design, operationalize, and scale our ABM motion, driving alignment across Marketing, Sales, and Customer Success Leverage fit, intent, and engagement data to identify target accounts and orchestrate personalized, multi‑channel campaigns. Process Design & Governance
Manage lead scoring, routing, and nurturing to maximize conversion and sales handoff efficiency. Develop scalable campaign processes, documentation, and SLAs that create consistency across the team. Campaign & Program Operations
Help DG QA programs and campaigns they execute on Coordinate tracking, tagging, and reporting to ensure end-to-end visibility of these programs and campaigns. Enablement
Build for scale rather than "band‑aids," acting as a trainer to empower the broader team Requirements
3-5 years of hands‑on experience in Marketing Operations, ideally in Enterprise B2B SaaS. Deep expertise in HubSpot and Salesforce; HubSpot certifications are a plus. Experience designing and supporting ABM programs that bridge marketing and sales. Solid understanding of lead management, marketing funnel metrics, and attribution Familiarity with intent data platforms and multi‑touch attribution models. Proven ability to design and scale processes across global marketing teams. Excellent communicator who can translate data into business narratives. Self‑starter who thrives in fast‑paced, collaborative, and remote environments. Benefits
Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents. Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge. Annual Stipends: Dedicated funds for your professional development and caretaking needs. Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does. Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future. Premium Tools: The latest Apple hardware to empower you to do your best work. Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives. Notice for Prospective Candidates
Only emails from @captivateiq.com should be trusted. $90,000 - $125,000 a year The OTE range represents the minimum and maximum for this position across North America. For candidates in Canada, the range is $120,000–$140,000 CAD. The OTE offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our OTE is just one component of CaptivateIQ's competitive total rewards package. CaptivateIQ participates in E-Verify, web-based system that allows enrolled employers to confirm the eligibility of their employees to work in the United States
#J-18808-Ljbffr