Lifecycle Strategist
First National Bank of Omaha, Lincoln, NE, United States
Summary of the Job
At FNBO, our employees are the heart of our story—and we're committed to their success! Please see below the details of this career opportunity and how it fits into our organization's success.
About This Role This role leads the Partner division's customer relationship marketing efforts by developing and implementing comprehensive lifecycle strategies that maximize customer value throughout their banking journey. The Customer Lifecycle Marketing Strategist drives engagement, retention, and portfolio growth through data-driven personalization across multiple touchpoints. This position is responsible for leading customer retention and loyalty initiatives across all channels, with particular emphasis on rewards programs and digital engagement strategies. By leveraging customer insights and behavioral analytics, this strategist creates personalized experiences that strengthen relationships, increase product adoption, and enhance overall customer lifetime value while supporting FNBO's business objectives.
Job Specific Responsibilities/Accountabilities
Strategic Behavior Planning
: Define the desired customer behaviors that drive growth and partner needs, address key business challenges, and develop integrated marketing strategies to drive those behaviors across the lifecycle.
Business & Customer Insight
: Maintain deep understanding of business objectives, target audiences, competitive landscape, and product offerings.
Integrated Marketing Plan Development
: Create strategic marketing plans including targeting, messaging, learning agendas, and segmentation to drive new customer acquisition and engagement. Own and manage the marketing product hierarchy to ensure alignment across campaigns and systems.
Cross-Functional Optimization and Support
: Partner with Performance Marketing to bring strategic plans to life through effective creative execution across all channels for acquisition & customer management. Collaborate with Product and Vertical teams to refine acquisition funnel strategies and improve conversion efficiency at each stage.
Profitability & Channel Efficiency
: Ensure marketing strategies align with profitability goals across Acquisition and Customer Management, optimizing spend and performance across channels.
Offer Strategy & Input
: Provide strategic input on offers, LTO's, and promotional constructs (CMAEs) to maximize impact and relevance.
Campaign Performance & P&L Oversight
: Lead reporting and analysis for strategic campaigns and manage P&Ls where appropriate to assess financial performance.
The Ideal Candidate for This Role Key Skills:
Customer Lifecycle Management
– Expert understanding of customer journey mapping, lifecycle stage optimization, and building engagement strategies that drive long‑term customer value.
Data Analytics & Segmentation
– Strong ability to analyze customer behavior data, develop targeted segments, and extract actionable insights to personalize marketing approaches.
Loyalty Program Strategy
– Experience designing and optimizing rewards initiatives that drive customer retention, engagement, and increased portfolio penetration.
Digital Channel Optimization
– Proficiency in leveraging digital platforms for personalized communications and creating seamless omnichannel customer experiences.
Performance Measurement
– Skilled at establishing KPIs, tracking engagement metrics, and quantifying the impact of lifecycle marketing programs on retention, cross‑sell, and customer lifetime value.
Minimum Qualifications Minimum Qualifications – Required
Bachelor's degree in Marketing, Business Administration, or a related field.
7+ years of experience in marketing driving business strategy through analytics, data and defined outcomes.
Experience working with executives and senior leaders, advising on customer acquisition and retention.
Ability to work in a fast‑paced environment, balancing strategic vision with multiple inputs and stakeholders.
Up to 20% travel.
Minimum Qualifications – Desired
Experience working in financial services, credit card or related industries is a strong advantage.
Candidates must possess unrestricted work authorization and not require future sponsorship.
Compensation Compensation range (base pay): $81,662.00 - $134,741.00. This role may have a specific starting pay within this range. Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level.
Work Environment This position is open to remote candidates, reflecting our commitment to attracting exceptional talent regardless of geography. We've designed a flexible work arrangement that adapts to your geographic location. For candidates residing within 30 miles of the primary posted location, this position requires onsite presence three (3) days a week. For those beyond this radius, embrace the freedom to contribute to our mission remotely while maintaining strong team connections. Regardless of your location, you’ll be fully integrated into our team through robust digital collaboration tools and regular communication. Please note that work location is subject to change based on business needs.
Benefits Overview We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work‑life balance, we offer benefits to match your needs.
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Time Off Programs
Health Savings Account (HSA)/Dependent Care
Employee Banking
Growth Opportunities
Tuition Assistance
Short-Term/Long-Term Disability Insurance
Learn more about FNBO benefits here: https://www.fnbo.com/careers/benefits/.
For additional information regarding compensation and benefits, e‑mail FNBO at TAGAdmin@fnni.com. To ensure you receive a response, include the number of this job (listed below) in the subject line of your message.
Job number: R-20260464
Equal Opportunity & Belonging FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selves—no matter their role or where they are in their journey.
Learn more here.
FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity.
FNBO is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer – Member FDIC.
FNBO follows federal law regarding the use of marijuana (this applies to all non-California applicants).
Click here to download 'EEO is The Law' Self-Print Poster.
Click here to download 'EEO is The Law' Supplement for Federal Contractors.
Click here to download 'EEO is The Law' GINA Supplement.
Application Deadline All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants.
#J-18808-Ljbffr
About This Role This role leads the Partner division's customer relationship marketing efforts by developing and implementing comprehensive lifecycle strategies that maximize customer value throughout their banking journey. The Customer Lifecycle Marketing Strategist drives engagement, retention, and portfolio growth through data-driven personalization across multiple touchpoints. This position is responsible for leading customer retention and loyalty initiatives across all channels, with particular emphasis on rewards programs and digital engagement strategies. By leveraging customer insights and behavioral analytics, this strategist creates personalized experiences that strengthen relationships, increase product adoption, and enhance overall customer lifetime value while supporting FNBO's business objectives.
Job Specific Responsibilities/Accountabilities
Strategic Behavior Planning
: Define the desired customer behaviors that drive growth and partner needs, address key business challenges, and develop integrated marketing strategies to drive those behaviors across the lifecycle.
Business & Customer Insight
: Maintain deep understanding of business objectives, target audiences, competitive landscape, and product offerings.
Integrated Marketing Plan Development
: Create strategic marketing plans including targeting, messaging, learning agendas, and segmentation to drive new customer acquisition and engagement. Own and manage the marketing product hierarchy to ensure alignment across campaigns and systems.
Cross-Functional Optimization and Support
: Partner with Performance Marketing to bring strategic plans to life through effective creative execution across all channels for acquisition & customer management. Collaborate with Product and Vertical teams to refine acquisition funnel strategies and improve conversion efficiency at each stage.
Profitability & Channel Efficiency
: Ensure marketing strategies align with profitability goals across Acquisition and Customer Management, optimizing spend and performance across channels.
Offer Strategy & Input
: Provide strategic input on offers, LTO's, and promotional constructs (CMAEs) to maximize impact and relevance.
Campaign Performance & P&L Oversight
: Lead reporting and analysis for strategic campaigns and manage P&Ls where appropriate to assess financial performance.
The Ideal Candidate for This Role Key Skills:
Customer Lifecycle Management
– Expert understanding of customer journey mapping, lifecycle stage optimization, and building engagement strategies that drive long‑term customer value.
Data Analytics & Segmentation
– Strong ability to analyze customer behavior data, develop targeted segments, and extract actionable insights to personalize marketing approaches.
Loyalty Program Strategy
– Experience designing and optimizing rewards initiatives that drive customer retention, engagement, and increased portfolio penetration.
Digital Channel Optimization
– Proficiency in leveraging digital platforms for personalized communications and creating seamless omnichannel customer experiences.
Performance Measurement
– Skilled at establishing KPIs, tracking engagement metrics, and quantifying the impact of lifecycle marketing programs on retention, cross‑sell, and customer lifetime value.
Minimum Qualifications Minimum Qualifications – Required
Bachelor's degree in Marketing, Business Administration, or a related field.
7+ years of experience in marketing driving business strategy through analytics, data and defined outcomes.
Experience working with executives and senior leaders, advising on customer acquisition and retention.
Ability to work in a fast‑paced environment, balancing strategic vision with multiple inputs and stakeholders.
Up to 20% travel.
Minimum Qualifications – Desired
Experience working in financial services, credit card or related industries is a strong advantage.
Candidates must possess unrestricted work authorization and not require future sponsorship.
Compensation Compensation range (base pay): $81,662.00 - $134,741.00. This role may have a specific starting pay within this range. Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level.
Work Environment This position is open to remote candidates, reflecting our commitment to attracting exceptional talent regardless of geography. We've designed a flexible work arrangement that adapts to your geographic location. For candidates residing within 30 miles of the primary posted location, this position requires onsite presence three (3) days a week. For those beyond this radius, embrace the freedom to contribute to our mission remotely while maintaining strong team connections. Regardless of your location, you’ll be fully integrated into our team through robust digital collaboration tools and regular communication. Please note that work location is subject to change based on business needs.
Benefits Overview We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work‑life balance, we offer benefits to match your needs.
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Time Off Programs
Health Savings Account (HSA)/Dependent Care
Employee Banking
Growth Opportunities
Tuition Assistance
Short-Term/Long-Term Disability Insurance
Learn more about FNBO benefits here: https://www.fnbo.com/careers/benefits/.
For additional information regarding compensation and benefits, e‑mail FNBO at TAGAdmin@fnni.com. To ensure you receive a response, include the number of this job (listed below) in the subject line of your message.
Job number: R-20260464
Equal Opportunity & Belonging FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selves—no matter their role or where they are in their journey.
Learn more here.
FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity.
FNBO is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer – Member FDIC.
FNBO follows federal law regarding the use of marijuana (this applies to all non-California applicants).
Click here to download 'EEO is The Law' Self-Print Poster.
Click here to download 'EEO is The Law' Supplement for Federal Contractors.
Click here to download 'EEO is The Law' GINA Supplement.
Application Deadline All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants.
#J-18808-Ljbffr