Associate Creative Director, Lifecycle & CRM
Softline Solutions, Glendale, CA, United States
Associate Creative Director, Lifecycle & CRM
About Softline Solutions Softline Solutions is a full-service digital marketing agency based in Southern California that helps small and mid-sized businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords. Some companies include Closets by Design,Closet World,and Brio. About the role Softline Solutions is looking for a strategic, hands-on
Associate Creative Director specializing in Lifecycle and CRM
to own the visual and narrative journey of our customers. This is a "player-coach" role leading a team of two (Senior and Mid-level designers) to build high-converting, full-funnel email and SMS experiences for our clients. You aren’t just designing emails; you are architecting the customer journey. We need someone who understands that a beautiful layout is secondary to a layout that converts. You will run alongside your team, crafting everything from high-touch welcome series to complex re-engagement flows, ensuring every touchpoint is data-backed and brand-aligned. What you'll do Lead & Execute:
Act as a hands-on mentor, running alongside your team of four to set the pace and quality standard for all lifecycle creative. You lead by doing, not just by delegating. Full-Funnel Strategy:
Develop creative for the entire customer journey—from lead nurture and post-purchase flows to win-backs and loyalty programs. Data-Driven Iteration:
Partner closely with the CRM and Marketing teams to analyze open rates, CTRs, and conversion data. You will translate these metrics into creative optimizations that move the needle. Testing Frameworks:
Lead the charge on A/B testing (subject lines, imagery, CTA placement, layout structures) and document findings to build a sophisticated CRM creative playbook. Agile Workflow:
Manage the team within an agile system, ensuring that high-volume email deployments are executed with precision, accountability, and strict adherence to deadlines. Best Practices Training:
Educate the team on the nuances of email design, including dark mode optimization, accessibility, and mobile-first hierarchies. Qualifications 8+ years
of design experience, with
2-3 years
in a leadership role specifically focused on CRM/Email. Tool Proficiency:
Mastery of
Figma
and
Adobe Creative Suite
. Social-First & Rapid Tools:
High proficiency in
Canva
and other agile editing tools for quick-turn lifecycle assets. Gen AI Mastery:
Strong working skillset utilizing Generative AI to accelerate workflows, conceptualize ideas, enhance creative output, personalize content, and speed up production. Platform Knowledge:
Deep familiarity with enterprise-level ESPs (e.g., Klaviyo, Salesforce Marketing Cloud) and the technical constraints of email rendering. Agile Experience:
Proven ability to lead a team through agile sprints and meet rigorous deployment schedules. Note to Applicants:
Please include a portfolio that highlights full-funnel email campaigns. We want to see evidence of how you used data/testing results to iterate on a campaign and improve its performance. The pay range for this role is: 110,000 - 165,000 USD per year (Softline HQ)
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About Softline Solutions Softline Solutions is a full-service digital marketing agency based in Southern California that helps small and mid-sized businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords. Some companies include Closets by Design,Closet World,and Brio. About the role Softline Solutions is looking for a strategic, hands-on
Associate Creative Director specializing in Lifecycle and CRM
to own the visual and narrative journey of our customers. This is a "player-coach" role leading a team of two (Senior and Mid-level designers) to build high-converting, full-funnel email and SMS experiences for our clients. You aren’t just designing emails; you are architecting the customer journey. We need someone who understands that a beautiful layout is secondary to a layout that converts. You will run alongside your team, crafting everything from high-touch welcome series to complex re-engagement flows, ensuring every touchpoint is data-backed and brand-aligned. What you'll do Lead & Execute:
Act as a hands-on mentor, running alongside your team of four to set the pace and quality standard for all lifecycle creative. You lead by doing, not just by delegating. Full-Funnel Strategy:
Develop creative for the entire customer journey—from lead nurture and post-purchase flows to win-backs and loyalty programs. Data-Driven Iteration:
Partner closely with the CRM and Marketing teams to analyze open rates, CTRs, and conversion data. You will translate these metrics into creative optimizations that move the needle. Testing Frameworks:
Lead the charge on A/B testing (subject lines, imagery, CTA placement, layout structures) and document findings to build a sophisticated CRM creative playbook. Agile Workflow:
Manage the team within an agile system, ensuring that high-volume email deployments are executed with precision, accountability, and strict adherence to deadlines. Best Practices Training:
Educate the team on the nuances of email design, including dark mode optimization, accessibility, and mobile-first hierarchies. Qualifications 8+ years
of design experience, with
2-3 years
in a leadership role specifically focused on CRM/Email. Tool Proficiency:
Mastery of
Figma
and
Adobe Creative Suite
. Social-First & Rapid Tools:
High proficiency in
Canva
and other agile editing tools for quick-turn lifecycle assets. Gen AI Mastery:
Strong working skillset utilizing Generative AI to accelerate workflows, conceptualize ideas, enhance creative output, personalize content, and speed up production. Platform Knowledge:
Deep familiarity with enterprise-level ESPs (e.g., Klaviyo, Salesforce Marketing Cloud) and the technical constraints of email rendering. Agile Experience:
Proven ability to lead a team through agile sprints and meet rigorous deployment schedules. Note to Applicants:
Please include a portfolio that highlights full-funnel email campaigns. We want to see evidence of how you used data/testing results to iterate on a campaign and improve its performance. The pay range for this role is: 110,000 - 165,000 USD per year (Softline HQ)
#J-18808-Ljbffr