Three Point Solutions is hiring: Website Content Marketing Specialist in Lafayet

Job Title: Website Content Marketing Specialist

Client: Medical Device Manufacturing Industry

Duration: 1 Year (Possible Extension)

Location: Lafayette, CO 80026

Shift: 1st shift, full time,(4 days/wk onsite)

Role Overview
Acts as a strategic leader in defining and advancing website content strategy for digital experiences.
Drives large-scale content transformation across healthcare portfolios, focusing on patient monitoring and airway management.
Translates clinical, customer, and business insights into high-impact, SEO-optimized digital content.
Influences cross-functional teams (marketing, UX, SEO, tech, clinical, regulatory) to deliver cohesive and high-performing web experiences.
Ensures content aligns with brand standards, regulatory requirements, and evolving digital discovery trends (including AI-driven search).
Responsibilities Lead large-scale website content transformation initiatives
Define and implement content architecture (product → solution-based journeys)
Develop long-form, evidence-based healthcare content
Conduct content gap analysis and recommend improvements
Establish content governance and multi-channel content strategy
Optimize website content for SEO and AI-driven discovery
Collaborate with UX, analytics, and technology teams to enhance user experience
Design and test website layouts, navigation, and content structures
Influence stakeholders across functions without direct authority
Align content with brand voice, editorial standards, and regulatory requirements
Support global content strategy including localization and governance
Must Have Strong experience in website content strategy (enterprise level)
Expertise in healthcare/clinical content in regulated environments
Deep understanding of content architecture, UX journeys, and navigation strategy
Experience leading complex, large-scale digital/content projects
Strong stakeholder management and influencing skills
Experience with CMS platforms (Adobe Experience Manager preferred)
Strong knowledge of SEO strategy and digital content optimization
Ability to work independently with minimal supervision
Nice to Have Experience in website migrations or large-scale restructures
Understanding of healthcare buyer journeys (HCP, admin, procurement)
Experience in regulated environments (claims, compliance, approvals)
Knowledge of AI-driven search and content optimization (LLMs, answer engines)
Experience in global content governance and localization
Ability to build messaging frameworks and unified brand narratives

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